baby coconut oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,139.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£173K£173K/yr · 159K searches
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.40–£8.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, baby coconut oil is a £173K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby coconut oil market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £116K–£154K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 11.5%
- Avg brand age
- 66 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Kokoso96%
- Good Bubble4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.8×
Top baby coconut oil search terms
- kokoso baby coconut oil51K/yr
- kokoso39K/yr
- baby coconut oil20K/yr
- coconut oil baby12K/yr
- coconut oil for baby skin13K/yr
- kokoso baby8K/yr
- baby coconut oil newborn6K/yr
- coconut oil for baby4K/yr
- coconut oil for baby hair4K/yr
- kosoko baby coconut oil2K/yr
Top baby coconut oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
Kokoso£5.404.6★2,401 rev
Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
Kokoso£8.184.6★2,401 rev
Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml
Kokoso£8.184.5★605 rev
Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
Kokoso£8.374.5★1,727 rev
Kokoso Baby Soft Balm Stick Unfragranced Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g
Kokoso£8.264.6★439 rev
Newest
by launch dateKokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
Kokoso£8.371,727 rev
Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
Kokoso£8.182,401 rev
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
Kokoso£5.402,401 rev
Kokoso Baby Soft Balm Stick Unfragranced Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g
Kokoso£8.26439 rev
Kokoso - Baby Hair & Body Wash 100% Natural Coconut Oil Fragrance - Organic Coconut Oil & Aloe Vera - Suitable for Sensitive & Eczema Prone Skin - Safe from Birth - 200ml
Kokoso£8.23424 rev
Trending
90-day click momentumKokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
Kokoso£8.184.6★
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
Kokoso£5.404.6★
Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml
Kokoso£8.184.5★
Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
Kokoso£8.374.5★
Kokoso Baby Soft Balm Stick Organic Lavender Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g
Kokoso£8.254.6★
What buyers say about baby coconut oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“mild in smell”
“Keeps the skin moist and hydrated”
“Makes his hair shine and soft”
“it's worth the money”
“Worked as said on advert”
“Effective for dry skin”
“good size for will last a good while”
“Non greasy and leaves skin feeling beautifully moisturised”
“Keeps skin shining”
What buyers complain about
“I would describe the smell as unpleasant”
“Size is too small”
“My baby had nappy rash”
“A little expensive”
“It does not deeply hydrate”
“is no where near as good”
“It doesnt work”
“I brought this for my sons cradle cap it was very stubborn thick”
“he had thick patches of dry skin”
“Our baby has very very sensitive skin”
Top return reasons
Common questions
- Is baby coconut oil profitable to sell on Amazon United Kingdom?
- The niche generates £173K/yr across 9 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the baby coconut oil niche?
- 2 brands and 5 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baby coconut oil?
- Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.3%.
- When does demand for baby coconut oil peak?
- Demand peaks in Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the baby coconut oil niche?
- Listings span £5.40–£8.37; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.