Baby Coconut Oil
brand-locked demand (top 5 brands take 100% of clicks) — Baby Coconut Oil doesn't clear our bar today.
Flapen Score
Ranks 568 of 638 Baby Products niches · −11 vs the category median of 47
Is Baby Coconut Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Coconut Oil is a £173K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 36/100.
Baby Coconut Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.6% over the last 90 days and 14.1% of searches end in a purchase.
£173K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Baby Coconut Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 5y ago
Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 4y ago
Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 6y ago
Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 1,727
- Age
- 4y ago
Kokoso Baby Soft Balm Stick Unfragranced Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 5y ago
Trending
90-day click momentumKokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 4y ago
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 5y ago
Kokoso Baby - Coconut Oil Baby Lotion Unfragranced - Organic Coconut Oil & Sweet Almond Oil - Moisturises & Nourishes - Suitable for Dry Sensitive & Eczema Prone Skin - 190ml
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 6y ago
Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 1,727
- Age
- 4y ago
Kokoso Baby Soft Balm Stick Organic Lavender Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 5y ago
Newest
by launch dateKokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 1,727
- Age
- 4y ago
Kokoso Baby Organic Coconut Oil - Moisturising 100% Natural Baby Oil for Baby Massage Dry Sensitive and Normal Baby Skin - 200ml
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 4y ago
Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 2,401
- Age
- 5y ago
Kokoso Baby Soft Balm Stick Unfragranced Great for Dry Hands Sore Lips and Chapped Cheeks Protects Dribbly Chins and Soothes Dribble Rash 100% Natural & Organic Ingredients 13g
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 5y ago
Kokoso - Baby Hair & Body Wash 100% Natural Coconut Oil Fragrance - Organic Coconut Oil & Aloe Vera - Suitable for Sensitive & Eczema Prone Skin - Safe from Birth - 200ml
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Kokoso96%
- Good Bubble4%
Baby Coconut Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 2.8×
Top Baby Coconut Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kokoso baby coconut oil51K/yr
- kokoso39K/yr
- baby coconut oil20K/yr
- coconut oil baby12K/yr
- coconut oil for baby skin13K/yr
- kokoso baby8K/yr
- baby coconut oil newborn6K/yr
- coconut oil for baby4K/yr
- coconut oil for baby hair4K/yr
- kosoko baby coconut oil2K/yr
What reviews say buyers love and hate about Baby Coconut Oil
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Good quality”
“mild in smell”
“Keeps the skin moist and hydrated”
“Makes his hair shine and soft”
“it's worth the money”
What buyers complain about
58% of reviews“I would describe the smell as unpleasant”
“Size is too small”
“My baby had nappy rash”
“A little expensive”
“It does not deeply hydrate”
Baby Coconut Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Coconut Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
