baby bubble bath
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good620.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay£194K£194K/yr · 163K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.70–£20.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, baby bubble bath is a £194K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
baby bubble bath market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £149K–£198K
- units × avg price
- Conversion rate
- 24.0%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Childs Farm87%
- Aveeno Baby6%
- Johnson's Baby4%
- Baylis & Harding2%
- Matey1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 38 weeks — -17.7% search growth over the last 90 days.Top baby bubble bath search terms
- childs farm bubble bath62K/yr
- baby bubble bath54K/yr
- childs farm baby15K/yr
- child farm bubble bath6K/yr
- baby bath bubbles6K/yr
- childs farm newborn4K/yr
- childs farm bath bubbles3K/yr
- bubble bath baby4K/yr
- childs farm bubble bath 500ml4K/yr
- childs farm bath3K/yr
Top baby bubble bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Childs Farm Baby Bedtime Bubble Bath Baby Soft Scent | Gently Cleanses & Soothes | Suitable for Newborns Kids & Adults with Sensitive & Dry Skin 250ml
Childs Farm£2.844.8★183 rev
Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.704.7★276 rev
Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.744.7★310 rev
Childs Farm Kids Bubble Bath Cherry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.694.7★276 rev
Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
Childs Farm£4.334.7★168 rev
Newest
by launch date
Childs Farm Kids Bubble Bath Sweet Orange | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 500ml
Childs Farm£5.28151 rev
Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 500ml
Childs Farm£5.20151 rev
Childs Farm Baby Suitcase Gift | Baby Bubble Bath (250ml) Shampoo & Body Wash (250ml) Moisturiser (200ml) & Nappy Cream (100ml) | Suitable for Newborns with Sensitive Dry Itchy Skin
Childs Farm£20.8194 rev
Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.74310 rev
Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.70276 rev
Trending
90-day click momentum
Childs Farm Baby Moisturiser Baby Soft Scent | Moisturising & Hydrating | Suitable for Newborns with Dry Sensitive Skin 200ml
Childs Farm£2.874.6★
Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.704.7★
Childs Farm Kids Bubble Bath Cherry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.694.7★
Childs Farm Kids Bubble Bath Sweet Orange | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml
Childs Farm£2.814.7★
Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets
Aveeno Baby£3.394.7★
What buyers say about baby bubble bath
What buyers praise and complain about, mined from review topics.What buyers love
“smells divine”
“What caught my eye first was it was a really well known brand with very good reviews”
“its really good value for money as it lasts a long time”
“leaves it feeling soft”
“Good cream, moisturises all day”
“Not allergic”
“Did the job”
“Its gentle on the skin”
“Cute gift”
“Particularly good for people who have sensitive skin”
What buyers complain about
“Doesn't smell of much”
“error realised she was reacting to this”
“Its nothing like the usual Aveeno quality found in all their other products”
“doesnt really moisturise the skin properly”
“Wanted an organic product contains chemicals we will not use”
“Leaked”
“doesnt last long”
“I'm not sure it's justified being quite an expensive brand”
“my toddler did not sleep any better”
“Not for sensitive skin”
Top return reasons
Common questions
- Is baby bubble bath profitable to sell on Amazon United Kingdom?
- The niche generates £194K/yr across 18 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the baby bubble bath niche?
- 5 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baby bubble bath?
- Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the baby bubble bath niche?
- Listings span £1.70–£20.81; the average listing price is £4.95 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.