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Baby Brezza

Fail

The top 5 brands take 100% of clicks, so Baby Brezza is a Fail.

Flapen Score
39
39 / 100
Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47
Market size
£328K/yr219K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
97%top-5 click share · 3 brands · 6 sellers

Flapen Score

Baby Brezza against its category

The dotted line is the Baby Products average. Past it, Baby Brezza is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Brezza market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Brezza 219K times last year and spent an estimated £328K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
1.3%
Market size, estimated
£328Ka year
Peak month
November2.8× the quietest month
Top search term
momcozy bottle washer60K searches a year

02 · Price

A sale here is worth £115.85.

Listings sell for £115.85 on average, from £47.07 to £204.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £115.85 that is £29K to £58K a year per listing.

Average price
£115.85above the $15 to $100 sweet spot
Price range
£47.07–£204.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£29K–£58K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Nursing & Feeding. It carries 657 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Nursing & Feeding
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
657per listing
Listings tracked
6

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Brezza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 220%
  • Brand 37%

Demand

Baby Brezza search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.8×

Search terms

Top Baby Brezza search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • momcozy bottle washer60K/yr
  • bottle washer43K/yr
  • bottle washer steriliser and dryer14K/yr
  • baby bottle washer29K/yr
  • baby bottle washer and steriliser6K/yr
  • momcozy steriliser and dryer9K/yr
  • grownsy bottle washer5K/yr
  • mom cozy bottle washer and steriliser7K/yr
  • momcozy steriliser4K/yr
  • baby bottle washer and sterilizer10K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Brezza

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Leak-Proof”
2.2%of orders come back
“leaks a lot”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Brezza questions

Answered from the same tracked data.