- Flapen Score
- 39 / 100Ranks 521 of 638 Baby Products niches · −8 vs the category median of 4739
- Market size
- £328K/yr219K searches / yr
- 90-day growth
- +22.2%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 6 sellers
Flapen Score
Baby Brezza against its category
The dotted line is the Baby Products average. Past it, Baby Brezza is stronger. Inside it, weaker.
Market
The Baby Brezza market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Brezza 219K times last year and spent an estimated £328K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- +22.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £328Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- momcozy bottle washer60K searches a year
02 · Price
A sale here is worth £115.85.
Listings sell for £115.85 on average, from £47.07 to £204.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £115.85 that is £29K to £58K a year per listing.
- Average price
- £115.85above the $15 to $100 sweet spot
- Price range
- £47.07–£204.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £29K–£58K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Nursing & Feeding. It carries 657 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Nursing & Feeding
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 657per listing
- Listings tracked
- 6
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Baby Brezza products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago

Grownsy EaseClean Bottle Washer Pro | All-in-One Bottle Washer and Steriliser and Dryer | Baby Bottle Washer for Bottles Pump Parts & Baby Essentials | Replaces Hand Washing
- Price
- £164.98
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 12mo ago

Momcozy Bottle Steriliser and Dryer 8-in-1 Electric Steam Baby Bottle Steriliser for Baby Bottles Baby stuffs & Breast Pump Accessories
- Price
- £58.21
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago

Bear Bottle Washer Pro Baby Bottle Washer and Steriliser and Dryer - All in One Machine for Bottles Pump Parts & Baby Essentials with 90 Detergent Tablets - Effortless Time-Saving
- Price
- £171.57
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago

Momcozy Bottle Steriliser and Dryer Modular Nesting Space Saving Design 6 Bottles Capacity 4 in 1 Compact Steriliser for Baby Bottles Breast Pump Parts & Newborn Essentials Drying Rack Included
- Price
- £48.60
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
Trending
estimated 90-day click momentum
Momcozy Bottle Steriliser and Dryer Modular Nesting Space Saving Design 6 Bottles Capacity 4 in 1 Compact Steriliser for Baby Bottles Breast Pump Parts & Newborn Essentials Drying Rack Included
- Price
- £48.60
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago

Bear Bottle Washer Pro Baby Bottle Washer and Steriliser and Dryer - All in One Machine for Bottles Pump Parts & Baby Essentials with 90 Detergent Tablets - Effortless Time-Saving
- Price
- £171.57
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago

Grownsy EaseClean Bottle Washer Pro | All-in-One Bottle Washer and Steriliser and Dryer | Baby Bottle Washer for Bottles Pump Parts & Baby Essentials | Replaces Hand Washing
- Price
- £164.98
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 12mo ago

Grownsy Electric Steam Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Bottle Sterilizer for Baby Bottles Pacifiers Pump Parts and Feeding Accessories
- Price
- £47.07
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 12mo ago

Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago
Newest
by launch date
Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago

Bear Bottle Washer Pro Baby Bottle Washer and Steriliser and Dryer - All in One Machine for Bottles Pump Parts & Baby Essentials with 90 Detergent Tablets - Effortless Time-Saving
- Price
- £171.57
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago

Grownsy EaseClean Bottle Washer Pro | All-in-One Bottle Washer and Steriliser and Dryer | Baby Bottle Washer for Bottles Pump Parts & Baby Essentials | Replaces Hand Washing
- Price
- £164.98
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 12mo ago

Grownsy Electric Steam Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Bottle Sterilizer for Baby Bottles Pacifiers Pump Parts and Feeding Accessories
- Price
- £47.07
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 12mo ago

Momcozy Bottle Steriliser and Dryer 8-in-1 Electric Steam Baby Bottle Steriliser for Baby Bottles Baby stuffs & Breast Pump Accessories
- Price
- £58.21
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- momcozy73%
- GROWNSY20%
- Bear7%
Demand
Baby Brezza search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.8×
Search terms
Top Baby Brezza search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- momcozy bottle washer60K/yr
- bottle washer43K/yr
- bottle washer steriliser and dryer14K/yr
- baby bottle washer29K/yr
- baby bottle washer and steriliser6K/yr
- momcozy steriliser and dryer9K/yr
- grownsy bottle washer5K/yr
- mom cozy bottle washer and steriliser7K/yr
- momcozy steriliser4K/yr
- baby bottle washer and sterilizer10K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Brezza
We read the reviews and the return reasons for every product selling here.
“leaks a lot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Brezza questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









