Baby Boy
FailShoppers spend an estimated $40K a year here, so Baby Boy is a Fail.
- Flapen Score
- 34 / 100Ranks 589 of 638 Baby Products niches · −13 vs the category median of 4734
- Market size
- £40K/yr262K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 76%top-5 click share · 14 brands · 43 sellers
Flapen Score
Baby Boy against its category
The dotted line is the Baby Products average. Past it, Baby Boy is stronger. Inside it, weaker.
Market
The Baby Boy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Boy 262K times last year and spent an estimated £40K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £40Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- baby boy197K searches a year
02 · Price
A sale here is worth £10.94.
Listings sell for £10.94 on average, from £3.93 to £23.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.94 that is £0 to £1K a year per listing.
- Average price
- £10.94under the $15 to $100 sweet spot
- Price range
- £3.93–£23.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #20 within Gifts & Keepsakes. It carries 2,164 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #20in Gifts & Keepsakes
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,164per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Baby Boy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BeliBacca Newborn Little Brother Baby Boy Outfits Long Sleeve Letter Embroidery Crew Neck Romper Jumpsuit Hat Set One Piece Infant Toddler Boy Fall Outfits (Blue 0-3 Months)
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago

Geagodelia Newborn Baby Boy Hello Im New Here Baby Grow Long Sleeve Romper One Piece Outfit with Hat Cotton Autumn Winter Clothes for Babies (Blue 0-3 Months)
- Price
- £8.90
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago

Nursery Time Baby Boys Girls 1 Pair Knitted Booties Soft Newborn Knitted Booties with Bow 116-354 (Blue)
- Price
- £3.93
- Rating
- 4.3/5
- Reviews
- 3,515
- Age
- 7y ago

Gajaous Baby Boy Girls 5PCS Newborn Cotton Grow Top Hat Pants PlaySuit Sets Outfit Blue #1 0-3 Months
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 1,093
- Age
- 8y ago

Gerber 4 Pack Baby Boys Jungle Sleep n Plays
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 18,228
- Age
- 5y ago
Trending
estimated 90-day click momentum
Gerber 4 Pack Baby Boys Jungle Sleep n Plays
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 18,228
- Age
- 5y ago

BeliBacca Newborn Little Brother Baby Boy Outfits Long Sleeve Letter Embroidery Crew Neck Romper Jumpsuit Hat Set One Piece Infant Toddler Boy Fall Outfits (Blue 0-3 Months)
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago

Loalirando Newborn Baby Boy Clothes Long Sleeve Striped Romper Cute Elephant Overalls Pants and Hat Boys 3Pcs Clothing Sets Infant Fall Outfit 0-18 Months (Blue 0-3 Months)
- Price
- £11.68
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 7mo ago

adidas Unisex Baby Grand Court 00S Infants Shoes Grey Two/Off White/Cloud White 5.5 UK Child
- Price
- £23.47
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 1mo ago

Geagodelia Newborn Baby Boy Hello Im New Here Baby Grow Long Sleeve Romper One Piece Outfit with Hat Cotton Autumn Winter Clothes for Babies (Blue 0-3 Months)
- Price
- £8.90
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch date
adidas Unisex Baby Grand Court 00S Infants Shoes Grey Two/Off White/Cloud White 5.5 UK Child
- Price
- £23.47
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 1mo ago

Loalirando Newborn Baby Boy Clothes Long Sleeve Striped Romper Cute Elephant Overalls Pants and Hat Boys 3Pcs Clothing Sets Infant Fall Outfit 0-18 Months (Blue 0-3 Months)
- Price
- £11.68
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 7mo ago

BeliBacca Newborn Little Brother Baby Boy Outfits Long Sleeve Letter Embroidery Crew Neck Romper Jumpsuit Hat Set One Piece Infant Toddler Boy Fall Outfits (Blue 0-3 Months)
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago

Baby Hand and Footprint Kit Inkless Clean Touch Non-Toxic for Newborn Skin Keepsake for Boy or Girl Inkless Footprint Kit for Babies Dogs & Cats (Small (06 Months))
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 9mo ago

Geagodelia Newborn Baby Boy Hello Im New Here Baby Grow Long Sleeve Romper One Piece Outfit with Hat Cotton Autumn Winter Clothes for Babies (Blue 0-3 Months)
- Price
- £8.90
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
43
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
21%
- BeliBacca38%
- Geagodelia16%
- Nursery Time11%
- Gajaous8%
- Gerber3%
- Soarwg Kids3%
Demand
Baby Boy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Baby Boy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby boy197K/yr
- baby present16K/yr
- gifts for baby boy21K/yr
- gift for baby boy13K/yr
- new baby boy gift7K/yr
- baby boys gifts5K/yr
- baby boy presents3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Boy
We read the reviews and the return reasons for every product selling here.
“When you place babys hand and remove, you can only see that the black ink had spread throughout the card underneath, you will not get any prints on it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Boy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









