Is baby bowls profitable to sell on Amazon United Kingdom?

The niche generates £176K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (37/100).

How competitive is the baby bowls niche?

6 brands and 74 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in baby bowls?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Adhesion/Stickiness. The return rate is 0.6%.

When does demand for baby bowls peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the baby bowls niche?

Listings span £3.03–£12.05; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 6,921 reviews — the moat a new listing must climb.

baby bowls

Skip it

Prices mostly outside the sweet spot ($3.03–$12.05) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£176K

£176K/yr · 409K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,920.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.08

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£3.03–£12.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, baby bowls is a £176K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

baby bowls market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £142K–£177K; units × avg price
Conversion rate: 6.1%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.9%
Avg brand age: 44 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

Munchkin44%
PandaEar27%
Vital Baby13%
Tommee Tippee8%
Nuby6%
IKEA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top baby bowls search terms

munchkin89K/yr -8.4%1.9% conv.
baby bowls59K/yr +3.2%6.7% conv.
baby bowls for weaning34K/yr -34.3%4.7% conv.
baby bowl27K/yr -12.6%5.0% conv.
kids bowls25K/yr -20.2%3.2% conv.
suction bowls for babies weaning21K/yr +0.8%5.6% conv.
weaning bowls21K/yr -3.7%5.7% conv.
toddler bowls17K/yr -12.8%6.0% conv.
baby suction bowl16K/yr -5.5%5.4% conv.
baby bowl and spoon set14K/yr +0.2%4.2% conv.

All search terms

Top baby bowls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Munchkin Stay Put Baby 3 Pack Suction Bowls for Baby | Weaning/Feeding Set

Munchkin£5.184.5★25,814 rev

Vital Baby Nourish Perfectly Simple Bowls Stackable BPA-Free EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Feeding Bowls for Toddlers & Adults 6m+ 5 Pack

Vital Baby£3.034.8★5,021 rev

PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)

PandaEar£8.254.6★1,004 rev

Munchkin Love A Bowls Baby & Toddler Feeding Set | With Lids |Easy to store

Munchkin£4.644.7★8,884 rev

PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Pink Rose Linen)

PandaEar£8.314.6★1,004 rev

Newest

by launch date

Nuby Toddler Suction Bowls - Baby Weaning Bowls with Easy Release Tab | Stackable Bowls | Baby Weaning Bowls | Pack of 3 (Boy)

Nuby£4.9210 rev

5mo ago

Nuby Toddler Suction Bowls - Baby Weaning Bowls with Easy Release Tab | Stackable Bowls | Baby Weaning Bowls | Pack of 3 (Girl)

Nuby£5.1210 rev

5mo ago

PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)

PandaEar£8.251,004 rev

12mo ago

PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Pink Rose Linen)

PandaEar£8.311,004 rev

12mo ago

PandaEar 3 Pack Stainless Steel Baby Bowls with Suction Non-Slip Toddler Bowls with Silicone Sleeve for Kids Infants Children Unbreakable & Mess Free

PandaEar£12.05830 rev

1y ago

What buyers say about baby bowls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality bowls”

Size-Overall12%

“Nice sizes”

Value For Money8%

“Worth the money”

Ease Of Cleaning7%

“Easy cleaning”

Ease Of Use6%

“Easy to use”

Durability6%

“Durability good”

Leak-Proof5%

“I havent had them leak in my bag at all”

Color3%

“Good size and lovely colours”

Strength3%

“Very sturdy”

Advertised Vs Actual Product3%

“True to pictures - good purchase”

What buyers complain about

Leak-Proof28%

“Leak so much”

Size-Overall15%

“Not fit for purpose”

Adhesion/Stickiness6%

“Doesnt stick”

Ease Of Feeding4%

“Its very difficult for my baby to drink water from this sippy cup”

Washability3%

“subsequent washing and the lids on these have shrunk and dont fix to the bottom anymore - so are v leaky and useless”

Ease Of Cleaning3%

“dirty like they have been used”

Functionality-Overall3%

“Doesnt work”

Durability2%

“Stopped working within 2 weeks”

Choking2%

“even I as an adult found it difficult to suck out of”

Smell2%

“Products smell and taste like washing soap”

Top return reasons

Size-Overall39%

Leak-Proof14%

Adhesion/Stickiness7%

Functionality-Overall6%

Age Suitability4%

Ease Of Use3%

Quality-Overall3%