Baby Bath Support
FailShoppers spend an estimated $45K a year here, so Baby Bath Support is a Fail.
- Flapen Score
- 41 / 100Ranks 478 of 638 Baby Products niches · −6 vs the category median of 4741
- Market size
- £45K/yr116K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 41 sellers
Flapen Score
Baby Bath Support against its category
The dotted line is the Baby Products average. Past it, Baby Bath Support is stronger. Inside it, weaker.
Market
The Baby Bath Support market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Bath Support 116K times last year and spent an estimated £45K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £45Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- baby bath support33K searches a year
02 · Price
A sale here is worth £13.05.
Listings sell for £13.05 on average, from £5.69 to £20.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.05 that is £1K to £3K a year per listing.
- Average price
- £13.05under the $15 to $100 sweet spot
- Price range
- £5.69–£20.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #74 within Health & Baby Care. It carries 2,399 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 83%
- Out of stock, average day
- 1.9%
- Average rank
- #74in Health & Baby Care
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,399per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Baby Bath Support products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Aqua
- Price
- £18.13
- Rating
- 4.8/5
- Reviews
- 14,646
- Age
- 12y ago

REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago

Baby Bath Cushion Bathtub Pad & Mat Pillow for Newborns to 12 Months - Anti-Slip Support Seat Pads Shower & Tub Accessories
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 1,257
- Age
- 3y ago

Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Pink
- Price
- £18.34
- Rating
- 4.8/5
- Reviews
- 14,646
- Age
- 12y ago

Shnuggle Newborn Baby Bath Support - Compact Soft Touch Support - Ideal Angle for Hands Free Bathing | from 0-3 Months | Safe and Supportive | Grey
- Price
- £11.49
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 1y ago
Trending
estimated 90-day click momentum
Crystals Baby Bath Support Seat Grey Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight Easy Clean 06 Months
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago

Crystals Baby Bath Support Seat Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight & Easy to Clean Suitable from Birth to 6 Months Grey
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Baby Bath Sponge Support Soft Baby Bath Cushion for Newborn & Infant Anti-Slip Quick-Drying Baby Bath Sponge Mat Suitable for Sink & Bathtub Blue
- Price
- £6.48
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 4mo ago

Shnuggle Newborn Baby Bath Support - Compact Soft Touch Support - Ideal Angle for Hands Free Bathing | From 0-3 months | Safe and Supportive | Taupe
- Price
- £14.32
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 1y ago

REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
Newest
by launch date
Crystals Baby Bath Support Seat Grey Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight Easy Clean 06 Months
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago

Crystals Baby Bath Support Seat Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight & Easy to Clean Suitable from Birth to 6 Months Grey
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Baby Bath Sponge Support Soft Baby Bath Cushion for Newborn & Infant Anti-Slip Quick-Drying Baby Bath Sponge Mat Suitable for Sink & Bathtub Blue
- Price
- £6.48
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 4mo ago

REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago

1 PCS Baby Bath Insert Bath Support Baby Bath Support 0-6 Months Adjustable Non-Slip Bathtub Cushion Net for Newborns Toddlers(BluePink) (Pink)
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
41
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
20%
- Angelcare32%
- REQUISITE NEEDS15%
- Glenmore12%
- Shnuggle11%
- Aolso6%
- Crystals4%
Demand
Baby Bath Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Baby Bath Support search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby bath support33K/yr
- baby bath seat newborn15K/yr
- newborn bath seat15K/yr
- seat baby bath8K/yr
- baby bath insert9K/yr
- bath support baby10K/yr
- baby bath support 0-6 months12K/yr
- 3-6 months baby bath seat4K/yr
- bath support5K/yr
- bath seat newborn4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Bath Support
We read the reviews and the return reasons for every product selling here.
“Can very easily slip off the bottom”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Bath Support questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









