Baby Bath Support
a small market ($45K/yr) — Baby Bath Support doesn't clear our bar today.
Flapen Score
Ranks 478 of 638 Baby Products niches · −6 vs the category median of 47
Is Baby Bath Support profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Bath Support is a £45K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Baby Bath Support: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.1% over the last 90 days and 3.0% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top Baby Bath Support products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Aqua
- Price
- £18.13
- Rating
- 4.8/5
- Reviews
- 14,646
- Age
- 12y ago
REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
Baby Bath Cushion Bathtub Pad & Mat Pillow for Newborns to 12 Months - Anti-Slip Support Seat Pads Shower & Tub Accessories
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 1,257
- Age
- 3y ago
Angelcare - Baby Bath Support - Soft Touch Support - Water Level Indicator - Ideal for Babies Less Than 6 Months Old - Pink
- Price
- £18.34
- Rating
- 4.8/5
- Reviews
- 14,646
- Age
- 12y ago
Shnuggle Newborn Baby Bath Support - Compact Soft Touch Support - Ideal Angle for Hands Free Bathing | from 0-3 Months | Safe and Supportive | Grey
- Price
- £11.49
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 1y ago
Trending
90-day click momentum
Crystals Baby Bath Support Seat Grey Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight Easy Clean 06 Months
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago
Crystals Baby Bath Support Seat Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight & Easy to Clean Suitable from Birth to 6 Months Grey
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Baby Bath Sponge Support Soft Baby Bath Cushion for Newborn & Infant Anti-Slip Quick-Drying Baby Bath Sponge Mat Suitable for Sink & Bathtub Blue
- Price
- £6.48
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 4mo ago
Shnuggle Newborn Baby Bath Support - Compact Soft Touch Support - Ideal Angle for Hands Free Bathing | From 0-3 months | Safe and Supportive | Taupe
- Price
- £14.32
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 1y ago
REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
Newest
by launch dateCrystals Baby Bath Support Seat Grey Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight Easy Clean 06 Months
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago
Crystals Baby Bath Support Seat Soft Touch Non-Slip Newborn Bath Tub Insert Ergonomic Design for Safe & Comfortable Bathing Lightweight & Easy to Clean Suitable from Birth to 6 Months Grey
- Price
- £11.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Baby Bath Sponge Support Soft Baby Bath Cushion for Newborn & Infant Anti-Slip Quick-Drying Baby Bath Sponge Mat Suitable for Sink & Bathtub Blue
- Price
- £6.48
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 4mo ago
REQUISITE NEEDS Baby Bath Support Non-Slip Infant Bathing Seat Grey Safe for Newborns up to 6 Months Comfortable Perforated Design
- Price
- £11.86
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 7mo ago
1 PCS Baby Bath Insert Bath Support Baby Bath Support 0-6 Months Adjustable Non-Slip Bathtub Cushion Net for Newborns Toddlers(BluePink) (Pink)
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
41
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
20%
- Angelcare32%
- REQUISITE NEEDS15%
- Glenmore12%
- Shnuggle11%
- Aolso6%
- Crystals4%
Baby Bath Support demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.8×
Top Baby Bath Support search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby bath support33K/yr
- baby bath seat newborn15K/yr
- newborn bath seat15K/yr
- seat baby bath8K/yr
- baby bath insert9K/yr
- bath support baby10K/yr
- baby bath support 0-6 months12K/yr
- 3-6 months baby bath seat4K/yr
- bath support5K/yr
- bath seat newborn4K/yr
What reviews say buyers love and hate about Baby Bath Support
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Amazing quality”
“Feels sturdy”
“Value for money”
“Easy to use”
“Great baby bath support”
What buyers complain about
72% of reviews“Can very easily slip off the bottom”
“doesnt fit properly”
“except my 3 month old is too big for this now”
“could be improved”
“My baby was scared of the water”
Baby Bath Support return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Bath Support questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
