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Baby Bath Support

Fail

Shoppers spend an estimated $45K a year here, so Baby Bath Support is a Fail.

Flapen Score
41
41 / 100
Ranks 478 of 638 Baby Products niches · −6 vs the category median of 47
Market size
£45K/yr116K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
58%top-5 click share · 14 brands · 41 sellers

Flapen Score

Baby Bath Support against its category

The dotted line is the Baby Products average. Past it, Baby Bath Support is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bath Support market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Bath Support 116K times last year and spent an estimated £45K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.0%
Market size, estimated
£45Ka year
Peak month
January1.8× the quietest month
Top search term
baby bath support33K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £5.69 to £20.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.05 that is £1K to £3K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£5.69–£20.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #74 within Health & Baby Care. It carries 2,399 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
1.9%
Average rank
#74in Health & Baby Care
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,399per listing
Listings tracked
23

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Bath Support products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

41

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 97%

Open market

20%

  • Angelcare32%
  • REQUISITE NEEDS15%
  • Glenmore12%
  • Shnuggle11%
  • Aolso6%
  • Crystals4%

Demand

Baby Bath Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Baby Bath Support search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby bath support33K/yr
  • baby bath seat newborn15K/yr
  • newborn bath seat15K/yr
  • seat baby bath8K/yr
  • baby bath insert9K/yr
  • bath support baby10K/yr
  • baby bath support 0-6 months12K/yr
  • 3-6 months baby bath seat4K/yr
  • bath support5K/yr
  • bath seat newborn4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bath Support

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Grip”
1.7%of orders come back
“Can very easily slip off the bottom”
A buyer, on “Grip”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Bath Support questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data