Aveeno Oatmeal Bath
FailPrices span $3.36–$11.67, mostly outside the sweet spot, so Aveeno Oatmeal Bath is a Fail.
- Flapen Score
- 33 / 100Ranks 602 of 638 Baby Products niches · −14 vs the category median of 4733
- Market size
- £28K/yr29K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 61 sellers
Flapen Score
Aveeno Oatmeal Bath against its category
The dotted line is the Baby Products average. Past it, Aveeno Oatmeal Bath is stronger. Inside it, weaker.
Market
The Aveeno Oatmeal Bath market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aveeno Oatmeal Bath 29K times last year and spent an estimated £28K. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £28Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- oat bath10K searches a year
02 · Price
A sale here is worth £6.16.
Listings sell for £6.16 on average, from £3.36 to £11.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.16 that is £2K to £3K a year per listing.
- Average price
- £6.16under the $15 to $100 sweet spot
- Price range
- £3.36–£11.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Health & Baby Care. It carries 1,196 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Health & Baby Care
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,196per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Aveeno Oatmeal Bath products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
61
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 220%
- Brand 316%
- Brand 48%
- Brand 55%
- Brand 63%
Demand
Aveeno Oatmeal Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Aveeno Oatmeal Bath search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oat bath10K/yr
- aveeno bath9K/yr
- oat bath soak chicken pox4K/yr
- aveeno bath soak4K/yr
- aveeno oatmeal bath1K/yr
- aveeno bath oatmeal93/yr
Reviews and returns
What reviews say buyers love and hate about Aveeno Oatmeal Bath
We read the reviews and the return reasons for every product selling here.
“ended up with a head to toe red blotchy rash all over her body”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aveeno Oatmeal Bath questions
Answered from the same tracked data.