aveeno oatmeal bath
Skip itPrices mostly outside the sweet spot ($3.36–$11.67) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,196.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£28K£28K/yr · 29K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.36–£11.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aveeno oatmeal bath is a £28K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
aveeno oatmeal bath market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £25K–£31K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
61
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Aveeno47%
- Aveeno Baby20%
- Bare Boutique16%
- Natures Relief Co8%
- Childs Farm5%
- Gentle Skin3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.9×
Top aveeno oatmeal bath search terms
- oat bath10K/yr
- aveeno bath9K/yr
- oat bath soak chicken pox4K/yr
- aveeno bath soak4K/yr
- aveeno oatmeal bath1K/yr
- aveeno bath oatmeal93/yr
Top aveeno oatmeal bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
Aveeno£7.654.6★1,185 rev
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
Bare Boutique£6.614.5★1,247 rev
AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
Aveeno Baby£3.514.8★2,867 rev
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
Natures Relief Co£11.674.4★177 rev
Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets
Aveeno Baby£3.394.7★845 rev
Newest
by launch date
Organic Colloidal Oat Bath Soak Relieves & Soothes Sunburn Chicken Pox Eczema Psoriasis Very Dry Irritated and Itchy Skin. Fragrance Free 100% Natural Powder - Made in UK
Gentle Skin£9.4966 rev
Childs Farm OatDerma Bath Milk Fragrance Free Soothing Hydration for Sensitive Skin Emollient Baby Kids 250ml
Childs Farm£4.70121 rev
Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
Childs Farm£4.33168 rev
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
Natures Relief Co£11.67177 rev
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
Bare Boutique£6.611,247 rev
Trending
90-day click momentumChilds Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
Childs Farm£4.334.7★
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
Natures Relief Co£11.674.4★
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
Bare Boutique£6.614.5★
Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
Aveeno£7.654.6★
AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
Aveeno Baby£3.514.8★
What buyers say about aveeno oatmeal bath
What buyers praise and complain about, mined from review topics.What buyers love
“So gentle”
“Lovely smell”
“Perfect for sensitive skin”
“Good quality”
“Moisturizing good”
“Affordable”
“Good for babys skin”
“Works well”
“Calming and comfort”
“Perfect for sensitive skin”
What buyers complain about
“ended up with a head to toe red blotchy rash all over her body”
“expensive”
“the fragrance of the product is really bad - almost chemically”
“doesnt really moisturise the skin properly”
“Wanted an organic product contains chemicals we will not use”
“done nothing for my dry skin”
“little”
“My little girl was really uncomfortable”
“very clumpy and leaves behind a residue in the bath”
“Didn't work for me”
Top return reasons
Common questions
- Is aveeno oatmeal bath profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 10 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the aveeno oatmeal bath niche?
- 6 brands and 61 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in aveeno oatmeal bath?
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.
- When does demand for aveeno oatmeal bath peak?
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- What does it cost to enter the aveeno oatmeal bath niche?
- Listings span £3.36–£11.67; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 1,196 reviews — the moat a new listing must climb.