Aveeno Oatmeal Bath
prices mostly outside the sweet spot ($3.36–$11.67) — Aveeno Oatmeal Bath doesn't clear our bar today.
Flapen Score
Ranks 602 of 638 Baby Products niches · −14 vs the category median of 47
Is Aveeno Oatmeal Bath profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aveeno Oatmeal Bath is a £28K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar. Verdict: Skip it — 33/100.
Aveeno Oatmeal Bath: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.5% over the last 90 days and 15.8% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Aveeno Oatmeal Bath products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 1,185
- Age
- 4y ago
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago
AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 2,867
- Age
- 4y ago
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 845
- Age
- 4y ago
Trending
90-day click momentum
Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago
Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 1,185
- Age
- 4y ago
AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 2,867
- Age
- 4y ago
Newest
by launch date
Organic Colloidal Oat Bath Soak Relieves & Soothes Sunburn Chicken Pox Eczema Psoriasis Very Dry Irritated and Itchy Skin. Fragrance Free 100% Natural Powder - Made in UK
- Price
- £9.49
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Childs Farm OatDerma Bath Milk Fragrance Free Soothing Hydration for Sensitive Skin Emollient Baby Kids 250ml
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago
Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago
Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
61
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Aveeno47%
- Aveeno Baby20%
- Bare Boutique16%
- Natures Relief Co8%
- Childs Farm5%
- Gentle Skin3%
Aveeno Oatmeal Bath demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.9×
Top Aveeno Oatmeal Bath search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oat bath10K/yr
- aveeno bath9K/yr
- oat bath soak chicken pox4K/yr
- aveeno bath soak4K/yr
- aveeno oatmeal bath1K/yr
- aveeno bath oatmeal93/yr
What reviews say buyers love and hate about Aveeno Oatmeal Bath
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“So gentle”
“Lovely smell”
“Perfect for sensitive skin”
“Good quality”
“Moisturizing good”
What buyers complain about
64% of reviews“ended up with a head to toe red blotchy rash all over her body”
“expensive”
“the fragrance of the product is really bad - almost chemically”
“doesnt really moisturise the skin properly”
“Wanted an organic product contains chemicals we will not use”
Aveeno Oatmeal Bath return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aveeno Oatmeal Bath questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
