Aveeno Oatmeal Bath
FailPrices span $3.36–$11.67, mostly outside the sweet spot, so Aveeno Oatmeal Bath is a Fail.
- Flapen Score
- 33 / 100Ranks 602 of 638 Baby Products niches · −14 vs the category median of 4733
- Market size
- £28K/yr29K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 61 sellers
Flapen Score
Aveeno Oatmeal Bath against its category
The dotted line is the Baby Products average. Past it, Aveeno Oatmeal Bath is stronger. Inside it, weaker.
Market
The Aveeno Oatmeal Bath market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aveeno Oatmeal Bath 29K times last year and spent an estimated £28K. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £28Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- oat bath10K searches a year
02 · Price
A sale here is worth £6.16.
Listings sell for £6.16 on average, from £3.36 to £11.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.16 that is £2K to £3K a year per listing.
- Average price
- £6.16under the $15 to $100 sweet spot
- Price range
- £3.36–£11.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Health & Baby Care. It carries 1,196 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Health & Baby Care
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,196per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Aveeno Oatmeal Bath products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 1,185
- Age
- 4y ago

OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago

AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 2,867
- Age
- 4y ago

Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago

Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 845
- Age
- 4y ago
Trending
estimated 90-day click momentum
Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago

Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago

OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago

Aveeno Soothing Bath Soak with 100% Natural Colloidal Oat Suitable for Sensitive Skin Relieves & Soothes Very Dry Itchy & Irritable Skin 8x42g Powder Sachets
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 1,185
- Age
- 4y ago

AVEENO Baby Daily Care Gentle Bath & Wash (1 x 400ml) Tear-Free Baby Wash with Gentle Fragrance with Prebiotic Colloidal Oatmeal Gently Cleanses & Leaves Skin Feeling Moisturised For Sensitive Skin
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 2,867
- Age
- 4y ago
Newest
by launch date
Organic Colloidal Oat Bath Soak Relieves & Soothes Sunburn Chicken Pox Eczema Psoriasis Very Dry Irritated and Itchy Skin. Fragrance Free 100% Natural Powder - Made in UK
- Price
- £9.49
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Childs Farm OatDerma Bath Milk Fragrance Free Soothing Hydration for Sensitive Skin Emollient Baby Kids 250ml
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago

Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago

Chickenpox Relief Treatment | Colloidal Oatmeal & Calamine | Oatmeal Bath Soak for Chicken Pox Relief Kids - Colloidal Oats Bath for Itchy Skin| Made in UK | 300g
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago

OatSoak Itch Relief Colloidal Oats - Dissolvable Oats for The Bath. Soothing Bath Powder for Chicken Pox Relief Eczema Psoriasis Itchy Irritated Dry Skin Sunburn. No additives.
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
61
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Aveeno47%
- Aveeno Baby20%
- Bare Boutique16%
- Natures Relief Co8%
- Childs Farm5%
- Gentle Skin3%
Demand
Aveeno Oatmeal Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Aveeno Oatmeal Bath search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oat bath10K/yr
- aveeno bath9K/yr
- oat bath soak chicken pox4K/yr
- aveeno bath soak4K/yr
- aveeno oatmeal bath1K/yr
- aveeno bath oatmeal93/yr
Reviews and returns
What reviews say buyers love and hate about Aveeno Oatmeal Bath
We read the reviews and the return reasons for every product selling here.
“ended up with a head to toe red blotchy rash all over her body”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aveeno Oatmeal Bath questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









