woodworm treatment
Worth a lookShows searches that convert (16.9% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Good1,204.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Avg price
Good£12.65avg listing price — sweet spot $15–$100
Price range
Good£5.66–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£267K£267K/yr · 125K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, woodworm treatment is a £267K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 2,000–2,500/product
- Revenue / yr
- £253K–£316K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 16.9%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 174 days
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
47
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Soluguard53%
- READY STEADY DEFEND15%
- Sika9%
- Rentokil7%
- Everbuild7%
- RUSTINS4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SAFEGUARD Soluguard Woodworm Treatment - Insects Ready For Use High Strength Woodworm Killer Spray (500ml Pale Yellow Liquid)
Soluguard£7.174.4★6,424 rev
Woodworm Killer Spray 1L: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years
READY STEADY DEFEND£14.094.8★77 rev
Sika Sikagard Woodworm Killer Eradicates Woodworm and Protects Against Re-Infestation Fast-Drying Non-Flammable Clear 5 Litre
Sika£16.934.6★680 rev
Soluguard Woodworm Treatment - Ready For Use High Strength Woodworm Killer Spray (5 Litre Clear)
Soluguard£21.674.6★1,186 rev
Rentokil Woodworm Killer Solution 250Ml
Rentokil£7.234.3★59 rev
Newest
by launch dateWoodworm Killer Spray 1L: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years
READY STEADY DEFEND£14.0977 rev
Woodworm Killer Spray 750ml: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years
READY STEADY DEFEND£12.97162 rev
Rentokil Woodworm Killer Solution 250Ml
Rentokil£7.2359 rev
Rustins Woodworm Killer 250ml
RUSTINS£6.61414 rev
Zero In Woodworm Destroyer 250 ml Wood Preservative Ready-to-Use Kills Woodworm Longhorn Furniture Beetles and Termites Prevents Reinfestation and Damage to Wooden Furniture and Timber
Zero In£5.66106 rev
Trending
90-day click momentumWoodworm Killer Spray 1L: Protection Against Beetles & Termites Safe for Indoor Use VOC-Free with Permethrin Easy Application & Clean-up Lasts 5 Years
READY STEADY DEFEND£14.094.8★
Zero In Woodworm Destroyer 250 ml Wood Preservative Ready-to-Use Kills Woodworm Longhorn Furniture Beetles and Termites Prevents Reinfestation and Damage to Wooden Furniture and Timber
Zero In£5.664.4★
Soluguard Woodworm & Rot Treatment (5 Litre Clear) - Ready to Use Solvent-Free Preservative Woodworm Killer. HSE Approved
SAFEGUARD£24.974.5★
Rentokil Woodworm Killer Solution 250Ml
Rentokil£7.234.3★
SAFEGUARD Soluguard Woodworm Treatment - Insects Ready For Use High Strength Woodworm Killer Spray (500ml Pale Yellow Liquid)
Soluguard£7.174.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Does the job”
“saved myself a lot of money”
“Easy to apply spray bottle”
“This product works well to eradicate an infestation”
“Very well made Gloves”
“Low odour”
“Lot of it easy to brush on”
“Perfect for painting the rotten wood, dries vet fast, have used many times, goes a long way, recommend”
“It works”
What buyers complain about
“Didnt work for me”
“Doesn,t smell as strong as old woodworm spray”
“a beetle emerged dead within a couple of days”
“the bottle was open and leaking liquid when it arrived, not good, as it says avoid contact with skin on the label, don't know how this happened”
“Zero ability to be absorbed”
“my wife's allergic reaction”
“Waste of time and money”
“a Little tight”
“Absolutely rubbish, do not waste your money, I have been spraying this on that affected area daily for weeks, an I still find fresh piles of dust”
“I was expecting something with a slightly thicker”
Top return reasons
Common questions
- Is woodworm treatment profitable to sell on Amazon United Kingdom?
- The niche generates £267K/yr across 10 tracked products. 90-day search growth is +30.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the woodworm treatment niche?
- 8 brands and 47 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in woodworm treatment?
- Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.6%.
- When does demand for woodworm treatment peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the woodworm treatment niche?
- Listings span £5.66–£24.97; the average listing price is £12.65 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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