wind deflectors
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible£26.79avg listing price — sweet spot $15–$100
Review moat
Great128.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£3.36–£50.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£109K£109K/yr · 336K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, wind deflectors is a £109K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
wind deflectors market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £67K–£80K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 39%
- Sponsored
- 66%
- Out of stock
- 4.8%
- Avg brand age
- 45 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
26
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
18%
Top 20: 43%
Open market
10%
- EdgeVisors31%
- AUTO CLOVER23%
- Ispeed14%
- GEARCELL13%
- Heko6%
- Haibak3%
- Open — no brand owns it (12 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top wind deflectors search terms
- wind deflectors119K/yr
- wind deflectors by reg57K/yr
- car wind deflectors36K/yr
- wind deflectors by registration20K/yr
- heko wind deflectors24K/yr
- ispeed wind deflectors15K/yr
- window deflectors10K/yr
- car window rain deflector5K/yr
- car wind deflectors uk5K/yr
- car window deflectors6K/yr
Top wind deflectors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GEARCELL Black Wind Deflectors Rain Guards Window Visor Compatible with Golf MK7 / MK8 Hatchback 5 Door 2014-2024
GEARCELL£26.284.1★104 rev
ISPEED Wind Deflectors For Ford Fiesta MK7 2008-2017 3 Door Hatchback 2pc Set - Keep Your Car Ventilated in Rain - Reduce Wind Turbulence - Tinted In-Channel
Ispeed£24.964.2★359 rev
EdgeVisors Wind Deflectors for Ford Focus MK3 5 Door Hatchback (2011-2018) 4pc Set | In-Channel Rain Guards & Accessories
EdgeVisors£25.544.5★252 rev
AUTO CLOVER Wind Deflectors Set for Ford Transit Custom 2012-2024 (2 pieces)
AUTO CLOVER£27.684.5★302 rev
EdgeVisors Wind Deflectors for BMW 1 Series F20 5 Door Hatchback (2011-2019) 4pc Set | In-Channel Rain Guards & Accessories
EdgeVisors£25.754.3★97 rev
Newest
by launch dateGEARCELL Black Wind Deflectors Rain Guards Window Visor Compatible with Golf MK7 / MK8 Hatchback 5 Door 2014-2024
GEARCELL£26.28104 rev
GEARCELL Wind Deflectors Rain Guards Window Visor Compatible with Ford Focus MK4 2018-onwards 5 Door Hatchback/Saloon in-Channel Side Shatterproof Sun Visor Window Deflectors
GEARCELL£27.9896 rev
GEARCELL Wind Deflectors Rain Guards Window Visor Compatible with NISSAN QASHQAI MK3 2021-onwards SUV 5 Doors in-Channel Side Shatterproof Sun Visor 4-Piece of Set
GEARCELL£27.5496 rev
GEARCELL Wind Deflectors Rain Guards Window Visor Compatible with VW For Volkswagen Transporter T5/T6 2003-2024 Van 2pc in-Channel Side Shatterproof Sun Visor
GEARCELL£26.84104 rev
JNNJ 20 Pieces Wind Rain Deflector Clips Car Wind Rain Deflector Channel Stainless Steel Fixing Retaining Fitting Clips Universal Car Stainless Steel Wind Rain Deflector Channel Mounting Bracket
JNNJ£7.9956 rev
Trending
90-day click momentum
EdgeVisors Wind Deflectors for Vauxhall Insignia MK1 5 Door Hatchback (2009-2017) 4pc Set | In-Channel Rain Guards & Accessories
EdgeVisors£25.974.6★
EdgeVisors Wind Deflectors for Ford Kuga MK2 5 Door SUV (2012-2019) 4pc Set | In-Channel Rain Guards & Accessories
EdgeVisors£25.614.4★
EdgeVisors Wind Deflectors for Volkswagen VW Polo MK5 5 Door Hatchback (2009-2017) 4pc Set | In-Channel Rain Guards & Accessories
EdgeVisors£25.864.3★
Ispeed Wind Deflectors For Volkswagen VW Caddy mk3 / mk4 2004-2020 2pc Set - Keep Your Car Ventilated in Rain - Reduce Wind Turbulence - Tinted In-Channel
Ispeed£25.784.6★
GEARCELL Black Wind Deflectors Rain Guards Window Visor Compatible with Golf MK7 / MK8 Hatchback 5 Door 2014-2024
GEARCELL£26.284.1★
What buyers say about wind deflectors
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Great item good quality arrived in time”
“As advertised”
“great value for money”
“ready for installation”
“Great & so easy to put on”
“Good product good easy instructions to follow plus a video of fitting”
“Great price exactly what I requires for wind deflectors”
“Deflectors that work well”
“The best wind deflectors”
What buyers complain about
“Doesn't fit”
“Poor quality”
“Wind deflector”
“Poor adhesion”
“lots of people told me theres arent noisy”
“Did not fit as described on 2017 CHR”
“To thick for my 2016 c-max”
“Customer service atrocious cost to return over £50”
“I was very skeptical that Id be able to install them myself”
“there are no actual text instructions”
Top return reasons
Common questions
- Is wind deflectors profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 141 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the wind deflectors niche?
- 18 brands and 26 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in wind deflectors?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Windshield Issues. The return rate is 1.2%.
- When does demand for wind deflectors peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the wind deflectors niche?
- Listings span £3.36–£50.53; the average listing price is £26.79 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.