Winch
MaybeThe average product has only 268 reviews. But buyers convert on only 1.7% of searches, so Winch is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 811 Automotive niches · +6 vs the category median of 4955
- Market size
- £215K/yr152K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 42%top-5 click share · 25 brands · 45 sellers
Flapen Score
Winch against its category
The dotted line is the Automotive average. Past it, Winch is stronger. Inside it, weaker.
Market
The Winch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Winch 152K times last year and spent an estimated £215K. The top 5 brands take 51% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £215Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- winch54K searches a year
02 · Price
A sale here is worth £81.52.
Listings sell for £81.52 on average, from £12.49 to £318.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £81.52 that is £0 to £8K a year per listing.
- Average price
- £81.52inside the $15 to $100 sweet spot
- Price range
- £12.49–£318.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #47 within Towing & Transporting. It carries 268 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 13.4%
- Average rank
- #47in Towing & Transporting
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 268per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Winch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bigorenda Electric Hoist Lift 800KG 100M Wireless Remote Control/Wired Control 2in1 Winches Electric Hoist 20M/10M Lifting Height Single/Double Sling Emergency Stop Switch for Factory Warehouse Garage
- Price
- £131.46
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

Amtech - Hand Winch Heavy Duty Boat and Trailer Winch Pulley with 5 Mounting Slots for Easy Installation Smooth Ratchet-Action and a Sure-Grip Reliable Locking Mechanism Maximum 550kg Capacity
- Price
- £17.11
- Rating
- 4.3/5
- Reviews
- 298
- Age
- 16y ago

12V Electric Winch Boat Trailer Recovery Winch Puller - Versatile to Use Can Attach to a Tow Hitch and Pull All Kinds of Vehicles and Equipment
- Price
- £56.31
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 17y ago

Come Along Winch 2 Ton Heavy Duty Cable Puller Rope Come Along Puller with 2 Hooks Cable Hoist Puller Puller Winch for Lifting Pulling Building Garages Warehouse (2T-3.3M 5MM)
- Price
- £20.42
- Rating
- 3.8/5
- Reviews
- 42
- Age
- 1y ago

BOOMSTART 2500LBS Hand Winch Manual Winch Boat Trailer Winch With 33 ft Webbing Strap for Boat Trailer Caravan Marine ATV Towing
- Price
- £31.17
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5y ago
Trending
estimated 90-day click momentum
FLASHEVER 4500lb 12V Electric Winch for ATV UTV SUV Truck Boat Trailer 1400W Powerful Motor with IP67 Waterproof 12m Rope 2 Wireless Remotes & 1 Wired Remote Off-Road Recovery Towing Winch
- Price
- £138.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Neilsen CT0711 - 12V Electric Winch 2000lb / 907kg Capacity | 1.7kw / 2.3hp Motor | 15m Cable | 4mm Diameter | Ideal for Horizontal Winching Boats Tree Stumps and Vehicles.
- Price
- £57.67
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 17y ago

Ribimex PRTRM540S Manual Winch with Strap
- Price
- £13.17
- Rating
- 4.1/5
- Reviews
- 633
- Age
- 11y ago

Bigorenda Electric Hoist Lift 800KG 100M Wireless Remote Control/Wired Control 2in1 Winches Electric Hoist 20M/10M Lifting Height Single/Double Sling Emergency Stop Switch for Factory Warehouse Garage
- Price
- £131.46
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

BOOMSTART 2500LBS Hand Winch Manual Winch Boat Trailer Winch With 33 ft Webbing Strap for Boat Trailer Caravan Marine ATV Towing
- Price
- £31.17
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5y ago
Newest
by launch date
FLASHEVER 4500lb 12V Electric Winch for ATV UTV SUV Truck Boat Trailer 1400W Powerful Motor with IP67 Waterproof 12m Rope 2 Wireless Remotes & 1 Wired Remote Off-Road Recovery Towing Winch
- Price
- £138.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Bigorenda Electric Hoist Lift 800KG 100M Wireless Remote Control/Wired Control 2in1 Winches Electric Hoist 20M/10M Lifting Height Single/Double Sling Emergency Stop Switch for Factory Warehouse Garage
- Price
- £131.46
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

Come Along Winch 2 Ton Heavy Duty Cable Puller Rope Come Along Puller with 2 Hooks Cable Hoist Puller Puller Winch for Lifting Pulling Building Garages Warehouse (2T-3.3M 5MM)
- Price
- £20.42
- Rating
- 3.8/5
- Reviews
- 42
- Age
- 1y ago

12 Volt Winch with Remote Electric Winch 3500lb/1588kg with Wireless Remote and Handheld Controller Waterproof Copper Motor Anti Twist Steel Cable Ideal for Light Off Road Vehicle Self-Rescue
- Price
- £83.81
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 1y ago

Come Along Winch Heavy Duty 5T Come Along Pulling Tool 2 Gears 3 Hooks Cable Winch Puller Come Along Power Puller Ratchet Tool for Construction Automotive Farm Fences (6MM 3M)
- Price
- £32.42
- Rating
- 3.8/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
45
Est. top-5 brand share
51%
Top 20: 94%
Est. top-5 click share
42%
Top 20: 81%
Open market
44%
- Bigorenda21%
- Amtech11%
- Stealth Winches8%
- YATOINTO6%
- Toolzone6%
- BOOMSTART5%
Demand
Winch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Winch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- winch54K/yr
- 12v winch22K/yr
- hand winch20K/yr
- electric winch15K/yr
- winch remote control 12v10K/yr
- trailer winch8K/yr
- boat winch5K/yr
- hand winch heavy duty5K/yr
- manual winch4K/yr
- 12v winch with remote5K/yr
Reviews and returns
What reviews say buyers love and hate about Winch
We read the reviews and the return reasons for every product selling here.
“Rope is the worst quality I have ever seen in 60 years of sailing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









