Waxoyl
FailThe top 5 brands take 94% of clicks, so Waxoyl is a Fail.
- Flapen Score
- 49 / 100Ranks 378 of 811 Automotive niches · on the category median49
- Market size
- £93K/yr72K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 82 sellers
Flapen Score
Waxoyl against its category
The dotted line is the Automotive average. Past it, Waxoyl is stronger. Inside it, weaker.
Market
The Waxoyl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waxoyl 72K times last year and spent an estimated £93K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £93Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- waxoyl18K searches a year
02 · Price
A sale here is worth £22.26.
Listings sell for £22.26 on average, from £7.90 to £59.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.26 that is £2K to £6K a year per listing.
- Average price
- £22.26inside the $15 to $100 sweet spot
- Price range
- £7.90–£59.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Car & Motorbike Care. It carries 553 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 62%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Car & Motorbike Care
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 553per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Waxoyl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Waxoyl Car Underseal and Rust Protection. The Original Rustproofing for Cars by Hammerite Rust Inhibitor and Rust Converter for Classic Car Care. Waxoyl Clear 400ml Aerosol Can
- Price
- £11.72
- Rating
- 4.5/5
- Reviews
- 759
- Age
- 19y ago

JENOLITE Waxoil Rust Prevention & Protection Aerosol Spray | 500ml | CLEAR | Waxoil Aerosol for Cars Vans & Motorbikes | Rust Protection Spray | Ideal Underseal For Cars
- Price
- £10.75
- Rating
- 4.7/5
- Reviews
- 1,561
- Age
- 6y ago

Waxoyl High Pressure Sprayer Kit with Extension Hose and Spray Nozzle for Car Wax Spray and Car Polish. Car Care Kit by Hammerite for Waxoyl Perfect for Car Shampoo and Wax
- Price
- £35.06
- Rating
- 4.1/5
- Reviews
- 254
- Age
- 10y ago

Tetroseal Wax/Oil Rustproof Black 5L Heavy-Duty Oils Waxes & Corrosion Inhibitors Kills Rust Silicone-Free Ideal for Underbody & Internal Protection
- Price
- £29.52
- Rating
- 4.5/5
- Reviews
- 371
- Age
- 6y ago

Tetroseal Wax/Oil Rustproof Clear 5L Heavy-Duty Oils Waxes & Corrosion Inhibitors Kills Rust Silicone-Free Ideal for Underbody & Internal Protection
- Price
- £28.96
- Rating
- 4.5/5
- Reviews
- 371
- Age
- 6y ago
Trending
estimated 90-day click momentum
6 x Black Underbody Seal Aerosol with Waxoyl 600 ml Hammerite Protection by Hammerite
- Price
- £43.88
- Rating
- 4.6/5
- Reviews
- 413
- Age
- 9y ago

Hammerite Underbody Seal with Waxoyl. One Coat Rust Inhibitor Rust Converter and Chip Protection for Car Underbod. Metal Paint 500ml Tin
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 648
- Age
- 17y ago

Hammerite Waxoyl Car Underseal and Rust Protection. The Original Rustproofing for Cars Rust Inhibitor and Rust Converter for Classic Car Care. Waxoyl Clear 5L Refill Can
- Price
- £36.57
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 19y ago

Tetroseal Wax/Oil Rustproof Clear 5L Heavy-Duty Oils Waxes & Corrosion Inhibitors Kills Rust Silicone-Free Ideal for Underbody & Internal Protection
- Price
- £28.96
- Rating
- 4.5/5
- Reviews
- 371
- Age
- 6y ago

Hive Pre and After Wax Oil Coconut and Lime 400ml
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 9y ago
Newest
by launch date
JENOLITE Waxoil Rust Prevention & Protection Aerosol Spray | 2x500ml | CLEAR | Waxoil Aerosol Spray for Cars Vans & Motorbikes | Rust Protection Spray | Ideal Underseal For Cars
- Price
- £17.23
- Rating
- 4.7/5
- Reviews
- 1,561
- Age
- 2y ago

Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 2y ago

JENOLITE Waxoil Rust Prevention & Protection Aerosol Spray | 3x500ml | CLEAR | Waxoil Aerosol Spray for Cars Vans & Motorbikes | Rust Protection | Ideal Underseal For Cars
- Price
- £23.21
- Rating
- 4.7/5
- Reviews
- 1,561
- Age
- 4y ago

Hammerite 6litre Clear WaxOyl Kit with Schutz Applicator Rust Proof Prevention Covering Refill all-round rustproofing treatment. Its unique formula solves the problem of hidden rust once and for all.
- Price
- £59.09
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 5y ago

HM Hammerite 1litre Clear WaxOyl Rust Proof Prevention Covering Schutz Air Application Can+ Gun all-round rustproofing treatment. Its unique formula solves the problem of hidden rust once and for all
- Price
- £25.03
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
82
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
3%
- Hammerite35%
- JENOLITE22%
- Tetroseal22%
- WAXOYL9%
- HM5%
- MYLEE4%
- Open — no brand owns it (2 brands, 3%)
Demand
Waxoyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Waxoyl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waxoyl18K/yr
- wax oil15K/yr
- wax oil for cars7K/yr
- waxoyl spray8K/yr
- waxoil6K/yr
- waxoil underbody seal5K/yr
- wax oil spray6K/yr
- waxoil aerosol spray3K/yr
- waxoyl black3K/yr
Reviews and returns
What reviews say buyers love and hate about Waxoyl
We read the reviews and the return reasons for every product selling here.
“Absolutely useless, spray top doesn't work, the product just gushes out of the sides and all over my hand, only discovered this one day after the return cutoff date so unable to report to supplier, waste of time and money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waxoyl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









