Is Waxoyl profitable to sell on Amazon United Kingdom?

Flapen scores Waxoyl 49 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £93K a year across 21 tracked products. Search demand grew +3.2% in the last 90 days.

How competitive is the Waxoyl niche on Amazon United Kingdom?

8 brands and 82 sellers compete in Waxoyl on Amazon United Kingdom. The top 5 Waxoyl products take 55% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Waxoyl?

Waxoyl buyers on Amazon United Kingdom complain most about Spray/Flow, Durability, and Rusts/Corrodes. An estimated 0.5% of orders come back.

When does demand for Waxoyl peak?

Search demand for Waxoyl on Amazon United Kingdom is steady all year. The busiest month runs 1.7× the quietest.

What does it cost to enter the Waxoyl niche?

Waxoyl sells for £22.26 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £7.90 to £59.09. The average product has 553 reviews, the count a new listing must catch up to.

Waxoyl

Fail

The top 5 brands take 94% of clicks, so Waxoyl is a Fail.

Flapen Score: 49
49 / 100Ranks 378 of 811 Automotive niches · on the category median
Market size: £93K/yr72K searches / yr
90-day growth: +3.2%search demand this quarter
Competition: 55%top-5 click share · 8 brands · 82 sellers

Flapen Score

Waxoyl against its category

The dotted line is the Automotive average. Past it, Waxoyl is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Waxoyl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waxoyl 72K times last year and spent an estimated £93K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months: 72K
Growth, 90 days vs prior 90: +3.2%
Conversion, latest week: 5.8%
Market size, estimated: £93Ka year
Peak month: October1.7× the quietest month
Top search term: waxoyl18K searches a year

02 · Price

A sale here is worth £22.26.

Listings sell for £22.26 on average, from £7.90 to £59.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.26 that is £2K to £6K a year per listing.

Average price: £22.26inside the $15 to $100 sweet spot
Price range: £7.90–£59.09
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: £2K–£6K
Returns: 0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Car & Motorbike Care. It carries 553 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 52%
Prime listings: 62%
Out of stock, average day: 0.0%
Average rank: #91in Car & Motorbike Care
Average rating: 4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews: 553per listing
Listings tracked: 21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Waxoyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

Brand 135%
Brand 222%
Brand 322%
Brand 49%
Brand 55%
Brand 64%
Open — no brand owns it (2 brands, 3%)

Demand

Waxoyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Waxoyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

waxoyl18K/yr +11.3%4.6% conv.
wax oil15K/yr +7.0%4.5% conv.
wax oil for cars7K/yr +12.8%5.5% conv.
waxoyl spray8K/yr +0.8%7.9% conv.
waxoil6K/yr -12.3%5.7% conv.
waxoil underbody seal5K/yr +8.7%4.8% conv.
wax oil spray6K/yr -5.4%6.7% conv.
waxoil aerosol spray3K/yr -22.8%9.3% conv.
waxoyl black3K/yr -6.8%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Waxoyl

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”

17%of negative reviews mention “Spray/Flow”

0.5%of orders come back

“Absolutely useless, spray top doesn't work, the product just gushes out of the sides and all over my hand, only discovered this one day after the return cutoff date so unable to report to supplier, waste of time and money”

A buyer, on “Spray/Flow”17% of negative reviews mention the same topic

Every topic