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W5w Bulb

Fail

Prices span $1.98–$8.42, mostly outside the sweet spot, so W5w Bulb is a Fail.

Flapen Score
36
36 / 100
Ranks 745 of 811 Automotive niches · −13 vs the category median of 49
Market size
£81K/yr123K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
71%top-5 click share · 12 brands · 52 sellers

Flapen Score

W5w Bulb against its category

The dotted line is the Automotive average. Past it, W5w Bulb is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The W5w Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for W5w Bulb 123K times last year and spent an estimated £81K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
14.4%
Market size, estimated
£81Ka year
Peak month
February2.1× the quietest month
Top search term
w5w bulb42K searches a year

02 · Price

A sale here is worth £4.52.

Listings sell for £4.52 on average, from £1.98 to £8.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.52 that is £3K to £5K a year per listing.

Average price
£4.52under the $15 to $100 sweet spot
Price range
£1.98–£8.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Car Parts. It carries 1,242 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#33in Car Parts
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,242per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top W5w Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

52

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Brand 129%
  • Brand 225%
  • Brand 324%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

W5w Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.1×

Search terms

Top W5w Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • w5w bulb42K/yr
  • 501 bulb25K/yr
  • side light bulbs car16K/yr
  • 501 w5w bulb7K/yr
  • w5w8K/yr
  • t10 bulb5K/yr
  • side light bulb6K/yr
  • w5w 501 bulb4K/yr
  • side light bulbs3K/yr
  • sidelight bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about W5w Bulb

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Color”
1.0%of orders come back
“Colour is yellow not white”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common W5w Bulb questions

Answered from the same tracked data.