Is volcano vaporizer profitable to sell on Amazon United Kingdom?

The niche generates £111K/yr across 11 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (29/100).

How competitive is the volcano vaporizer niche?

6 brands and 27 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in volcano vaporizer?

Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 2.6%.

When does demand for volcano vaporizer peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the volcano vaporizer niche?

Listings span £22.01–£415.53; the average listing price is £247.87 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.

volcano vaporizer

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Review moat

Great127.18

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£247.87

avg listing price — sweet spot $15–$100

Market size

Okay£111K

£111K/yr · 48K searches

Price range

Bad£22.01–£415.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, volcano vaporizer is a £111K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 29/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

volcano vaporizer market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £124K–£186K; units × avg price
Conversion rate: 0.9%
Avg BSR: #380
Page quality: 0%
Prime: 64%
Sponsored: 9%
Out of stock: 15.4%
Avg brand age: 57 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Storz & Bickel53%
Volcano30%
Vapes of Wrath8%
wazaki4%
VapeMaster3%
ABIN2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top volcano vaporizer search terms

volcano vaporizer41K/yr -20.5%0.6% conv.
volcano hybrid4K/yr -0.8%0.3% conv.
volcano hybrid vaporizer3K/yr -34.7%1.1% conv.

All search terms

Top volcano vaporizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Storz & Bickel VOLCANO CLASSIC Vaporizer

Volcano£245.554.8★354 rev

Storz & Bickel Volcano Hybrid Vaporizer

Storz & Bickel£367.684.8★488 rev

Volcano Hybrid Onyx Edition

Vapes of Wrath£400.614.6★71 rev

Storz & Bickel VOLCANO CLASSIC With EASY VALVE Starter Set

Storz & Bickel£245.944.6★186 rev

Storz & Bickel Volcano Classic 25 Years Edition Limited Evergreen Edition Desktop Vaporizer with Easy Valve Balloon System Iconic Convection Heating Medical Grade & Made in Germany

Storz & Bickel£247.095.0★1 rev

Newest

by launch date

Storz & Bickel Volcano Classic 25 Years Edition Limited Evergreen Edition Desktop Vaporizer with Easy Valve Balloon System Iconic Convection Heating Medical Grade & Made in Germany

Storz & Bickel£247.091 rev

4mo ago

Storz & Bickel Volcano Hybrid 25 Years Edition Limited Evergreen Edition Desktop Vaporizer with Easy Valve Balloon & Tube System Ultra-Fast 40s Heat-Up Digital Touch & Bluetooth Control

Storz & Bickel£415.530 rev

4mo ago

Storz & Bickel Veazy Alluring Black Evaporator USB-C - Latest Device - Ultra Portable - An Eazy Breeze!

Storz & Bickel£181.6417 rev

8mo ago

VapeMaster Skywalker Portable Herbal Vaporizer Dry Herb Vaporizer Pen - Temperature Control Ceramic Chamber Pure Clean Vapor - (Classic Black)

VapeMaster£41.3872 rev

9mo ago

Venty Vaporizer from Storz & Bickel - Newest Device - Go with the Flow!

Storz & Bickel£245.90127 rev

2y ago

What buyers say about volcano vaporizer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“A good and amazing device”

Ease Of Use15%

“easy use”

Value For Money14%

“Good value”

Battery Life7%

“good vapour production good battery”

Ease Of Cleaning7%

“cleaning is a breeze”

Efficiency4%

“Efficient little device”

Portability3%

“is easy to carry around”

Functionality-Overall2%

“It functions fine”

Add-Ons/Attachments2%

“really good with lots of extras & accessories”

Advertised Vs Actual Product2%

“Great product, works really well and lives up to the description”

What buyers complain about

Durability24%

“Stopped working after a month”

Quality-Overall20%

“Cheap”

Charging10%

“it now wont charge”

Value For Money7%

“A bit costly”

Advertised Vs Actual Product7%

“Not the same as a Number, 10/10”

Filtration5%

“The mouthpiece and filters provided are cheap and useless, the filter constantly shifts meaning you inhale particulate more often than not”

Heating2%

“The heat controls also result in a harsh, burnt-tasting vape, even on the lowest heat setting”

Size-Overall2%

“The herb chamber is massive”

Top return reasons

Functionality-Overall27%

Heating15%

Charging9%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Error Popup4%

Size-Overall4%

Flammable3%

Smell3%

Quality-Overall3%

Common questions

Is volcano vaporizer profitable to sell on Amazon United Kingdom?: The niche generates £111K/yr across 11 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (29/100).
How competitive is the volcano vaporizer niche?: 6 brands and 27 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in volcano vaporizer?: Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 2.6%.
When does demand for volcano vaporizer peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the volcano vaporizer niche?: Listings span £22.01–£415.53; the average listing price is £247.87 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.