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Vcds

Fail

Shoppers spend an estimated $56K a year here, so Vcds is a Fail.

Flapen Score
34
34 / 100
Ranks 768 of 811 Automotive niches · −15 vs the category median of 49
Market size
£56K/yr94K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 16 sellers

Flapen Score

Vcds against its category

The dotted line is the Automotive average. Past it, Vcds is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vcds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vcds 94K times last year and spent an estimated £56K. The top 5 brands take 88% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
3.4%
Market size, estimated
£56Ka year
Peak month
November1.7× the quietest month
Top search term
obd2 scanner bluetooth47K searches a year

02 · Price

A sale here is worth £17.29.

Listings sell for £17.29 on average, from £5.32 to £32.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.29 that is £4K to £9K a year per listing.

Average price
£17.29inside the $15 to $100 sweet spot
Price range
£5.32–£32.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #33 within Tools & Equipment. It carries 10,535 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#33in Tools & Equipment
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,535per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vcds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 221%
  • Brand 319%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Vcds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Vcds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obd2 scanner bluetooth47K/yr
  • obd2 bluetooth8K/yr
  • bluetooth obd2 scanner8K/yr
  • elm327 bluetooth obd27K/yr
  • obd bluetooth6K/yr
  • obd scanner bluetooth4K/yr
  • elm 327 obd2 bluetooth5K/yr
  • obd2 adapter3K/yr
  • obd adapter3K/yr
  • wireless obd2 scanner2K/yr

Reviews and returns

What reviews say buyers love and hate about Vcds

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Connectivity-Overall”
4.8%of orders come back
“It would not connect”
A buyer, on “Connectivity-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vcds questions

Answered from the same tracked data.