Vanilla Air Freshener

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

5.1%

Market size, estimated

£52Ka year

Top search term

vanilla air freshener21K searches a year

Listings sell for £8.98 on average, from £1.15 to £16.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.98 that is £898 to £2K a year per listing.

Average price

£8.98under the $15 to $100 sweet spot

Price range

£1.15–£16.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£898–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

46% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #132 within Car Accessories. It carries 5,622 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

70%

Out of stock, average day

4.5%

Average rank

#132in Car Accessories

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,622per listing

Listings tracked

54

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

8Amazon's first-year sales bar

Average brand age

46 months