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Van Insulation

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -36.8% this quarter, so Van Insulation is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 811 Automotive niches · +3 vs the category median of 49
Market size
£93K/yr123K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
54%top-5 click share · 16 brands · 20 sellers

Flapen Score

Van Insulation against its category

The dotted line is the Automotive average. Past it, Van Insulation is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Van Insulation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Van Insulation 123K times last year and spent an estimated £93K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
3.2%
Market size, estimated
£93Ka year
Peak month
January2.0× the quietest month
Top search term
van insulation40K searches a year

02 · Price

A sale here is worth £23.63.

Listings sell for £23.63 on average, from £7.09 to £49.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £23.63 that is £2K to £6K a year per listing.

Average price
£23.63inside the $15 to $100 sweet spot
Price range
£7.09–£49.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #38 within Car Parts. It carries 192 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
41%
Out of stock, average day
6.7%
Average rank
#38in Car Parts
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Van Insulation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

20

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

33%

  • Brand 117%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Van Insulation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Van Insulation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • van insulation40K/yr
  • campervan insulation17K/yr
  • van insulation self adhesive16K/yr
  • closed cell foam insulation7K/yr
  • self adhesive insulation12K/yr
  • camper van insulation7K/yr
  • self adhesive insulation roll8K/yr
  • campervan insulation roll5K/yr
  • camper insulation5K/yr
  • recycled plastic insulation3K/yr

Reviews and returns

What reviews say buyers love and hate about Van Insulation

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Rubbish stuff awkward to use and missing glue”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Van Insulation questions

Answered from the same tracked data.