union jack flags on sticks
Worth a lookShows demand growing +208.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+208.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Great350.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Market size
Bad£11K£11K/yr · 15K searches
Price range
Bad£2.54–£14.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, union jack flags on sticks is a £11K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
union jack flags on sticks market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £7K–£9K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #649
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 85%
- Out of stock
- 7.5%
- Avg brand age
- 34 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
33
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
24%
- SHATCHI38%
- AhfuLife20%
- Tomario6%
- YAAVAAW5%
- YOFANUP4%
- HENBRANDT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +208.8% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 12.9×
Top union jack flags on sticks search terms
- flags on sticks6K/yr
- union jack flags on sticks6K/yr
- small union jack flags on sticks2K/yr
- mini union jack flags1K/yr
Top union jack flags on sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5pcs Union Jack Hand Flags Kings Coronation Waving Small Flags Royal Street Party Celebrations Sporting Events Pub BBQ Car Decorations
SHATCHI£2.654.3★632 rev
AhfuLife Union Jack Flags on Sticks 15pcs Hand Held Great Britain British Small Flags with 30cm White Pole for World Cup Football Street Garden Party Decorations (14 x 21 cm 15 Pcs)
AhfuLife£5.184.6★667 rev
24pcs Union Jack Hand Flags Waving Small Flags Royal Street Party Celebrations Sporting Events Pub BBQ Car Decorations
SHATCHI£2.544.7★37 rev
SHATCHI Union Jack Toothpicks British Sandwich Flags Food Cupcake Cocktail Sticks Picks Tableware Kings Coronation Party Supplies Pub BBQ Royal Event Décor 50pcs
SHATCHI£2.544.5★1,248 rev
AhfuLife 48 Nations Countries Flags on Stick for World Cup Decorations 48PCS Hand Held Double Sides Fabric Small Flags Banner with 30cm White Pole for World Football Party Garden Street Decor
AhfuLife£9.904.1★358 rev
Newest
by launch dateAhfuLife 48 Nations Countries Flags on Stick for World Cup Decorations 48PCS Hand Held Double Sides Fabric Small Flags Banner with 30cm White Pole for World Football Party Garden Street Decor
AhfuLife£9.90358 rev
24pcs Union Jack Hand Flags Waving Small Flags Royal Street Party Celebrations Sporting Events Pub BBQ Car Decorations
SHATCHI£2.5437 rev
15 Pack Union Jack Hand Waving Flags for VJ Day 80th Decoration Mini Flags on Sticks Red White and Blue Perfect for National Holidays Parades and Party Decorations
MJNEDY£3.679 rev
YOFANUP World Rugby Flags World Rugby Party Decorations Double-Sided Waterproof 16 Pcs Handheld Stick Flags for Clubs Garden Bar Street Party Decorations
YOFANUP£4.1111 rev
Union Jack Hand Flags with 45cm Wooden Stick Double-Sided Mini UK Flags for Waving British Union Jack for Parties Sports Parades & Celebrations (3)
FUN FABLES£5.5614 rev
Trending
90-day click momentum
20PCS Union Jack Hand Flags - Great Britain British Handheld Flag with Pole Small Hand Waving Bunting for VE Day 80th Anniversary Sports Events Football Party Decorations (Bonus 2pcs Tattoo Stickers)
Tomario£6.144.6★
YOFANUP Football Party Flags Small Flag for World Cup 16 Countries Handheld Stick Flags for Football Events or Music Party Decorations (1 Pack)
YOFANUP£4.074.6★
AhfuLife 48 Nations Countries Flags on Stick for World Cup Decorations 48PCS Hand Held Double Sides Fabric Small Flags Banner with 30cm White Pole for World Football Party Garden Street Decor
AhfuLife£9.904.1★
24pcs Union Jack Hand Flags Waving Small Flags Royal Street Party Celebrations Sporting Events Pub BBQ Car Decorations
SHATCHI£2.544.7★
5pcs Union Jack Hand Flags Kings Coronation Waving Small Flags Royal Street Party Celebrations Sporting Events Pub BBQ Car Decorations
SHATCHI£2.654.3★
What buyers say about union jack flags on sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality for the money”
“good value for money”
“Easy to use”
“Good size”
“As Described”
“good material”
“Good to put on birthday cakes”
“Nice and robust and an ideal size”
“bright, with sturdy sticks and gold tops”
“Vibrant colours”
What buyers complain about
“not best quality”
“Too big”
“Poor qauilty and not what is shown in the picture already falling apart putting them together”
“as may end up being to flimsy”
“Material wont last long”
“Poor qauilty and not what is shown in the picture already falling apart putting them together”
“Dont expect to last long”
“Stitching already fraying when I put the little pole through the hole in material dont imagine these will last very long”
Top return reasons
Common questions
- Is union jack flags on sticks profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +208.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the union jack flags on sticks niche?
- 17 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in union jack flags on sticks?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for union jack flags on sticks peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 12.9× the quietest.
- What does it cost to enter the union jack flags on sticks niche?
- Listings span £2.54–£14.37; the average listing price is £5.71 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.