Underseal
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $99K a year here, so Underseal is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 811 Automotive niches · +1 vs the category median of 4950
- Market size
- £99K/yr101K searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 75 sellers
Flapen Score
Underseal against its category
The dotted line is the Automotive average. Past it, Underseal is stronger. Inside it, weaker.
Market
The Underseal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Underseal 101K times last year and spent an estimated £99K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £99Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- underseal for cars16K searches a year
02 · Price
A sale here is worth £16.88.
Listings sell for £16.88 on average, from £4.39 to £43.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.88 that is £2K to £4K a year per listing.
- Average price
- £16.88inside the $15 to $100 sweet spot
- Price range
- £4.39–£43.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #319 within Car & Motorbike Care. It carries 620 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 52%
- Out of stock, average day
- 12.3%
- Average rank
- #319in Car & Motorbike Care
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 620per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Underseal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
75
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
14%
- Brand 148%
- Brand 213%
- Brand 312%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (9 brands, 14%)
Demand
Underseal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Underseal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- underseal for cars16K/yr
- underseal17K/yr
- car underseal16K/yr
- car underseal spray11K/yr
- underseal spray6K/yr
- underbody seal spray5K/yr
- underbody seal6K/yr
- schultz underseal4K/yr
- under body rust protection6K/yr
- under seal4K/yr
Reviews and returns
What reviews say buyers love and hate about Underseal
We read the reviews and the return reasons for every product selling here.
“MOT last year commented that there was lots of surface rust all over the chassis”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Underseal questions
Answered from the same tracked data.