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Touch Up Paint Pen

prices mostly outside the sweet spot ($4.21–$15.43) — Touch Up Paint Pen doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 684 of 811 Automotive niches · −10 vs the category median of 49

Market size 16Growth 20Conversion 81Competition 9Returns 99Price range 4Avg price 22Brand share 17Review moat 46Quality gap 86
This niche Category average · 811 niches

Is Touch Up Paint Pen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Touch Up Paint Pen is a £66K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.

Touch Up Paint Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.0% over the last 90 days and 8.5% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr8K
Search volume / yr-10.0%98K
Conversion rate8.5%
Avg price£7.88

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 12
Top-5 product click share89%
Open market7%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews1,947

Top Touch Up Paint Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

4%

  • Slobproof48%
  • SHCHME20%
  • BNXF11%
  • Xtremeauto9%
  • Fuyamp5%
  • Paintnuts3%
  • Open — no brand owns it (2 brands, 4%)

Touch Up Paint Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR8.5%Products9Brands8Top 5 Brands93%OOS Rate11.1%Rating4.1★Reviews1,947Avg BSR#171
4K3KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Touch Up Paint Pen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • touch up paint pen47K/yr
  • paint touch up pen22K/yr
  • paint touch up pen refillable for walls10K/yr
  • paint pens for walls6K/yr
  • refillable paint pen7K/yr
  • touch up pen5K/yr

What reviews say buyers love and hate about Touch Up Paint Pen

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Color35%

Good colour

Paint Quality13%

Paint match perfect

Ease Of Use9%

Easy to use

Quality-Overall8%

Great product, works as advertised

Advertised Vs Actual Product8%

Does what it should recommend

What buyers complain about

83% of reviews
Color37%

A lot darker

Paint Quality18%

impossible to get paint through

Ease Of Use7%

Not great to use

Quality-Overall6%

Packaging and quality check was garbage

Value For Money5%

A waste of money

Touch Up Paint Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
23%
2Quality-Overall
17%
3Paint Quality
13%
4Size-Overall
13%
5Advertised Vs Actual Product
10%

Common Touch Up Paint Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Touch Up Paint Pen 39/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 9 tracked products. Search demand moved -10.0% over the last 90 days.
Search demand for Touch Up Paint Pen on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.