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Touch Up Paint Pen

Fail

Prices span $4.21–$15.43, mostly outside the sweet spot, so Touch Up Paint Pen is a Fail.

Flapen Score
39
39 / 100
Ranks 684 of 811 Automotive niches · −10 vs the category median of 49
Market size
£66K/yr98K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
89%top-5 click share · 8 brands · 12 sellers

Flapen Score

Touch Up Paint Pen against its category

The dotted line is the Automotive average. Past it, Touch Up Paint Pen is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Touch Up Paint Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Touch Up Paint Pen 98K times last year and spent an estimated £66K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
8.5%
Market size, estimated
£66Ka year
Peak month
February1.4× the quietest month
Top search term
touch up paint pen47K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £4.21 to £15.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.88 that is £4K to £6K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£4.21–£15.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #171 within Paintwork. It carries 1,947 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
11.1%
Average rank
#171in Paintwork
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,947per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Touch Up Paint Pen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

4%

  • Slobproof48%
  • SHCHME20%
  • BNXF11%
  • Xtremeauto9%
  • Fuyamp5%
  • Paintnuts3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Touch Up Paint Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Touch Up Paint Pen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • touch up paint pen47K/yr
  • paint touch up pen22K/yr
  • paint touch up pen refillable for walls10K/yr
  • paint pens for walls6K/yr
  • refillable paint pen7K/yr
  • touch up pen5K/yr

Reviews and returns

What reviews say buyers love and hate about Touch Up Paint Pen

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
37%of negative reviews mention “Color”
0.1%of orders come back
“A lot darker”
A buyer, on “Color”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Touch Up Paint Pen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data