touch up paint pen
Skip itPrices mostly outside the sweet spot ($4.21–$15.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,946.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£66K£66K/yr · 98K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad£4.21–£15.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, touch up paint pen is a £66K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
touch up paint pen market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £47K–£63K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 11.1%
- Avg brand age
- 27 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
4%
- Slobproof48%
- SHCHME20%
- BNXF11%
- Xtremeauto9%
- Fuyamp5%
- Paintnuts3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top touch up paint pen search terms
- touch up paint pen47K/yr
- paint touch up pen22K/yr
- paint touch up pen refillable for walls10K/yr
- paint pens for walls6K/yr
- refillable paint pen7K/yr
- touch up pen5K/yr
Top touch up paint pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slobproof Refillable Touch-Up Paint Pen Pack of 2 -Mess Free Touch Up Tool to Quickly Retouch Small Areas -Precision Brush Tip with Controlled Flow Paint Syringe Included for Custom Color Filling
Slobproof£10.344.0★5,391 rev
SHCHME 6 PCS Touch Up Pen Refillable Pens for Touch Up 3ml Transparent Tube with Burshes for Drywall Furniture Repairs
SHCHME£4.213.9★206 rev
Slobproof Refillable Touch-Up Paint Pen Pack of 5 -Mess Free Touch Up Tool to Quickly Retouch Small Areas -Precision Brush Tip with Controlled Flow Paint Syringe Included for Custom Color Filling
Slobproof£15.434.5★3,218 rev
10pcs Touch Up Paint Brushes Fillable Paint Brush Pens Paint Touch Up Pen for Wall Paint Pen Large Capacity Touch-Up Paint Pen Drywall Repair Kit for Drywall Cabinets Furniture Stains Scratches Repair
BNXF£4.284.0★163 rev
Xtremeauto [Perfect Match Car Touch Up Paint by Registration Custom Colour Match 2-in-1 Paint Pen & Brush Scratch Remover for Vehicles Easy to Apply
Xtremeauto£8.304.0★7,345 rev
Newest
by launch date
flintronic Car Touch Up Paint Pen 12ml Car Scratch Repair Pen Scratch and Chip Repair for Cars Quick and Easy Solution car-scratch Remover Pens for Vehicles Rim Automotive Scratches (Black)
flintronic£4.29554 rev
Refillable Touch up Paint Brush Set 15 Pcs 3ml Empty Twist Pens
DYMHQ£5.6118 rev
10pcs Touch Up Paint Brushes Fillable Paint Brush Pens Paint Touch Up Pen for Wall Paint Pen Large Capacity Touch-Up Paint Pen Drywall Repair Kit for Drywall Cabinets Furniture Stains Scratches Repair
BNXF£4.28163 rev
Paintnuts Car Touch Up Paint Pen | Matched By Registration | Scratch Remover | 2-in-1 Brush & Pen
Paintnuts£12.54555 rev
SHCHME 6 PCS Touch Up Pen Refillable Pens for Touch Up 3ml Transparent Tube with Burshes for Drywall Furniture Repairs
SHCHME£4.21206 rev
Trending
90-day click momentumSHCHME 6 PCS Touch Up Pen Refillable Pens for Touch Up 3ml Transparent Tube with Burshes for Drywall Furniture Repairs
SHCHME£4.213.9★
Paintnuts Car Touch Up Paint Pen | Matched By Registration | Scratch Remover | 2-in-1 Brush & Pen
Paintnuts£12.544.1★
flintronic Car Touch Up Paint Pen 12ml Car Scratch Repair Pen Scratch and Chip Repair for Cars Quick and Easy Solution car-scratch Remover Pens for Vehicles Rim Automotive Scratches (Black)
flintronic£4.294.1★
Refillable Touch up Paint Brush Set 15 Pcs 3ml Empty Twist Pens
DYMHQ£5.614.6★
Slobproof Refillable Touch-Up Paint Pen Pack of 5 -Mess Free Touch Up Tool to Quickly Retouch Small Areas -Precision Brush Tip with Controlled Flow Paint Syringe Included for Custom Color Filling
Slobproof£15.434.5★
What buyers say about touch up paint pen
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Paint match perfect”
“Easy to use”
“Great product, works as advertised”
“Does what it should recommend”
“Much cheaper than buying from a main dealer”
“it's fixed my marriage as well”
“Perfect match great stuff”
“Ideal for minor scratches”
“Great Item, helps with in filling of engraved items A++++++++”
What buyers complain about
“A lot darker”
“impossible to get paint through”
“Not great to use”
“Packaging and quality check was garbage”
“A waste of money”
“Item was leaking when delivered”
“Seems to be a good product spoilt by teh laco of instructions”
“Not as good as I expecting brush to small I wouldnt buy this again”
“Broke almost immediately”
“This item is not reusable or refillable”
Top return reasons
Common questions
- Is touch up paint pen profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 9 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the touch up paint pen niche?
- 8 brands and 12 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in touch up paint pen?
- Top complaints mined from reviews: Color, Paint Quality, Ease Of Use. The return rate is 0.1%.
- When does demand for touch up paint pen peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the touch up paint pen niche?
- Listings span £4.21–£15.43; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.