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Toffee Wheel

Fail

Prices span $6.08–$11.31, mostly outside the sweet spot, so Toffee Wheel is a Fail.

Flapen Score
49
49 / 100
Ranks 378 of 811 Automotive niches · on the category median
Market size
£36K/yr25K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
71%top-5 click share · 13 brands · 15 sellers

Flapen Score

Toffee Wheel against its category

The dotted line is the Automotive average. Past it, Toffee Wheel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toffee Wheel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toffee Wheel 25K times last year and spent an estimated £36K. The top 5 brands take 71% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
17.4%
Market size, estimated
£36Ka year
Top search term
toffee wheel12K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £6.08 to £11.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.31 that is £2K to £4K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£6.08–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #872 within Car & Motorbike Care. It carries 1,033 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#872in Car & Motorbike Care
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,033per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toffee Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

15

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

23%

  • Brand 130%
  • Brand 215%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Toffee Wheel search demand

Weekly searches over the year. Pick a range.

600400May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Toffee Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toffee wheel12K/yr
  • caramel wheel5K/yr
  • toffee wheel for drill5K/yr
  • rubber wheel for drill3K/yr

Reviews and returns

What reviews say buyers love and hate about Toffee Wheel

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Absolute rubbish”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Toffee Wheel questions

Answered from the same tracked data.