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Thule Bike Rack

Fail

The top 5 brands take 100% of clicks, so Thule Bike Rack is a Fail.

Flapen Score
38
38 / 100
Ranks 711 of 811 Automotive niches · −11 vs the category median of 49
Market size
£94K/yr24K searches / yr
90-day growth
+38.8%search demand this quarter
Competition
66%top-5 click share · 3 brands · 25 sellers

Flapen Score

Thule Bike Rack against its category

The dotted line is the Automotive average. Past it, Thule Bike Rack is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thule Bike Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thule Bike Rack 24K times last year and spent an estimated £94K. All 3 brands take every click. Demand peaks in Apr–May–Jul–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+38.8%
Conversion, latest week
1.6%
Market size, estimated
£94Ka year
Peak month
July3.1× the quietest month
Top search term
thule bike rack21K searches a year

02 · Price

A sale here is worth £247.20.

Listings sell for £247.20 on average, from £18.90 to £689.90. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £247.20 that is £0 to £25K a year per listing.

Average price
£247.20above the $15 to $100 sweet spot
Price range
£18.90–£689.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£25K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #82 within Towing & Transporting. It carries 911 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
95%
Out of stock, average day
5.6%
Average rank
#82in Towing & Transporting
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
911per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Thule Bike Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 24%
  • Brand 31%

Demand

Thule Bike Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Thule Bike Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thule bike rack21K/yr
  • thule bike carrier2K/yr
  • thule tow bar bike rack1K/yr

Reviews and returns

What reviews say buyers love and hate about Thule Bike Rack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Assembly/Installation”
2.9%of orders come back
“Very difficult to assemble”
A buyer, on “Assembly/Installation”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Thule Bike Rack questions

Answered from the same tracked data.