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Stone Cleaner

Fail

The top 5 brands take 97% of clicks, so Stone Cleaner is a Fail.

Flapen Score
46
46 / 100
Ranks 486 of 811 Automotive niches · −3 vs the category median of 49
Market size
£126K/yr94K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
64%top-5 click share · 7 brands · 132 sellers

Flapen Score

Stone Cleaner against its category

The dotted line is the Automotive average. Past it, Stone Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Cleaner 94K times last year and spent an estimated £126K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
10.8%
Market size, estimated
£126Ka year
Peak month
March16.9× the quietest month
Top search term
karcher patio cleaner fluid14K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £4.46 to £24.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.45 that is £3K to £6K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£4.46–£24.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #183 within Car & Motorbike Care. It carries 3,310 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
72%
Out of stock, average day
1.2%
Average rank
#183in Car & Motorbike Care
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,310per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Stone Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

132

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Brand 168%
  • Brand 221%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Stone Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, May · busiest ÷ quietest = 16.9×

Search terms

Top Stone Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • karcher patio cleaner fluid14K/yr
  • stone cleaner15K/yr
  • karcher stone and paving cleaner10K/yr
  • stone cleaner for exterior stone9K/yr
  • karcher cleaning fluid7K/yr
  • natural stone cleaner7K/yr
  • hg natural stone cleaner7K/yr
  • karcher cleaner6K/yr
  • limestone cleaner6K/yr
  • karcher detergent5K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Cleaner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“not 100% effective”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stone Cleaner questions

Answered from the same tracked data.