Is spray paint profitable to sell on Amazon United Kingdom?

The niche generates £107K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the spray paint niche?

18 brands and 97 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in spray paint?

Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.3%.

When does demand for spray paint peak?

Demand peaks in Apr–May–Sep; the busiest month runs 2.1× the quietest.

What does it cost to enter the spray paint niche?

Listings span £3.24–£16.88; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 1,229 reviews — the moat a new listing must climb.

spray paint

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.24–$16.88) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good1,229.1

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.8%

90-day search growth — must beat 0% to launch

Market size

Okay£107K

£107K/yr · 677K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£7.62

avg listing price — sweet spot $15–$100

Price range

Bad£3.24–£16.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spray paint is a £107K/yr Amazon United Kingdom market (677K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

spray paint market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £114K–£152K; units × avg price
Conversion rate: 2.1%
Avg BSR: #119
Page quality: 0%
Prime: 68%
Sponsored: 48%
Out of stock: 1.0%
Avg brand age: 59 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

27%

SuperGift.com30%
Classic Signature12%
AlezyB9%
Hycote8%
ZOPPER8%
Hammerite6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.

Peak months: Apr, May, Sep · busiest ÷ quietest = 2.1×

Open Trend

Top spray paint search terms

spray paint356K/yr +23.7%1.4% conv.
spray paint for metal60K/yr +49.0%1.5% conv.
spray paint for plastic44K/yr +36.8%1.2% conv.
metal spray paint42K/yr +18.4%1.7% conv.
spray paint for wood47K/yr +24.2%1.2% conv.
plastic spray paint25K/yr +18.5%1.1% conv.
acrylic spray paint24K/yr +6.3%0.9% conv.
wood spray paint16K/yr +10.7%0.9% conv.
outdoor spray paint10K/yr +39.3%0.4% conv.
spray paint cans8K/yr +60.7%1.4% conv.

All search terms

Top spray paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SuperGift.com Black Matt All Purpose Aerosol Spray Paint 250ml Quick Drying Spray Fast Dry and Excellent Coverage for Metal Wood Plastic and More by Diva Gift

SuperGift.com£4.154.1★378 rev

8 Cans Gloss Finish 250ml Multipurpose Aerosol Spray Paint Can For All Purpose Quick Drying Paint

SuperGift.com£16.414.4★212 rev

Classic Signature - 1 x Proper Purple All Purpose Aerosol Spray Paint 400ml Quick Drying Spray Fast Dry and Excellent Coverage for Metal Wood Plastic and More

Classic Signature£5.144.1★2,333 rev

Hycote Fast Drying Aerosol Car Spray Paint Satin Black 400 ml

Hycote£4.844.6★1,998 rev

AlezyB - Forest Green 400ml All Purpose Spray Paint | Use on Metal Wood Plastic and Multipurpose Aerosol Professional Quality Perfect Finish for Interior Exterior and Excellent Coverage

AlezyB£5.023.8★288 rev

Newest

by launch date

ZOPPER Multi-Colour Spray Paint Set 8 Pack (250ml Cans) Gloss Aerosol Paint Bundle for DIY Crafts Home & Décor (All-Purpose Multi-Surface)

ZOPPER£16.584 rev

2mo ago

Dekton Quick-Dry Aerosol Spray Paint Interior And Exterior Usage Graphite Grey for Metal Wood and Plastic |Rust Prevention|Ideal for Fixtures Furnitures Components Projects

DEKTON£4.3455 rev

1y ago

DEKTON Quick-Dry Aerosol Spray Paint Interior And Exterior Usage Traffic Grey for Metal Wood and Plastic |Rust Prevention|Ideal for Fixtures Furnitures Components Projects

DEKTON£3.8437 rev

1y ago

ZOPPER 7 x Neon Spray Paint Graffiti 200ml DIY Extra Bright Assorted Colours Creative Art Fluorescent Paint Blue Green Orange Pink Yellow Red Purple Multicolours

ZOPPER£11.6467 rev

2y ago

SuperGift.com Black Matt All Purpose Aerosol Spray Paint 250ml Quick Drying Spray Fast Dry and Excellent Coverage for Metal Wood Plastic and More by Diva Gift

SuperGift.com£4.15378 rev

3y ago

What buyers say about spray paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality18%

“Excellent Seller, quality paint, very pleased with results”

Quality-Overall17%

“Good quality spray that goes on well & drys quick”

Spray/Flow14%

“Easy to spray”

Value For Money11%

“Good value for money”

Ease Of Use8%

“Easy to use”

Color7%

“Good colour”

Advertised Vs Actual Product6%

“As advertised”

Coverage3%

“Covers well”

Efficiency3%

“Very effective”

Moist/Dry2%

“Drys fast goes on really well e”

What buyers complain about

Spray/Flow25%

“Very difficult to spray”

Paint Quality17%

“Got more paint on myself than what I was trying to paint”

Quality-Overall10%

“Absolute Garbage”

Smell6%

“The smell is overpowering”

Durability6%

“stops working after very little use”

Color4%

“the colour isn't as bright as I thought”

Rusts/Corrodes2%

“Rust reappeared”

Leak-Proof2%

“it still leaked”

Metal Quality2%

“only one star because it wont do the job for all metals”

Size-Overall2%

“For smaller things”

Top return reasons

Color25%

Spray/Flow23%

Paint Quality15%

Defective Material/Parts6%

Functionality-Overall5%

Leak-Proof3%

Quality-Overall3%

Product Condition2%

Compatibility-Overall2%

Material Quality2%

Common questions

Is spray paint profitable to sell on Amazon United Kingdom?: The niche generates £107K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the spray paint niche?: 18 brands and 97 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in spray paint?: Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.3%.
When does demand for spray paint peak?: Demand peaks in Apr–May–Sep; the busiest month runs 2.1× the quietest.
What does it cost to enter the spray paint niche?: Listings span £3.24–£16.88; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 1,229 reviews — the moat a new listing must climb.