Split Rings
FailPrices span $2.26–$16.78, mostly outside the sweet spot, so Split Rings is a Fail.
- Flapen Score
- 47 / 100Ranks 452 of 811 Automotive niches · −2 vs the category median of 4947
- Market size
- £56K/yr112K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 57%top-5 click share · 20 brands · 28 sellers
Flapen Score
Split Rings against its category
The dotted line is the Automotive average. Past it, Split Rings is stronger. Inside it, weaker.
Market
The Split Rings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Split Rings 112K times last year and spent an estimated £56K. The top 5 brands take 63% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £56Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- key ring hoop90K searches a year
02 · Price
A sale here is worth £4.72.
Listings sell for £4.72 on average, from £2.26 to £16.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.72 that is £1K to £2K a year per listing.
- Average price
- £4.72under the $15 to $100 sweet spot
- Price range
- £2.26–£16.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #107 within Gifts & Merchandise. It carries 883 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #107in Gifts & Merchandise
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 883per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Split Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tectonic 32mm Large KeyRings Heavy Duty for KeyChain Hoops Car Keys & Home Keys Key Rings are suitable for Men & Women (4-Pack) - 1 Year Full warranty
- Price
- £2.94
- Rating
- 4.6/5
- Reviews
- 601
- Age
- 2y ago

100pcs Keyring Rings - 25mm Stainless Steel Key Rings with Plastic Box for Home Keys Organization and DIY Crafts
- Price
- £4.04
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 2y ago

YHYZ Split Key Ring Circle Assorted Metal Round Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Round)
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 3,901
- Age
- 5y ago

Yowlens 10 Pcs Key Ring Hoop 25mm Stainless Steel Key Rings Keyring Ringsfor Keychain Car Keys Dog Tag Ring Crafts Flat Split Rings
- Price
- £2.75
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 2y ago

100Pcs Swivel Lobster Clasps & Key Ring Hoops with Plastic Box 50Pcs Metal Clips and 50Pcs Keyring Key Chain Hooks with Split Rings for Jewellery Making Hanging Crafts Silver
- Price
- £5.73
- Rating
- 4.6/5
- Reviews
- 2,978
- Age
- 4y ago
Trending
estimated 90-day click momentum
20 PCS 28 mm Keyring Rings Bulk Metal Split Jump Ring with Double Loops Plain Round Edge Key Chain for Home Keys Organization and Crafts Making Silver
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 3y ago

Stainless Steel Key Rings 10 Pieces of 1-inch Key Rings Flat Split Keychain Bulk Heavy Duty Strong Keyring for Car Home Large Metal Dog Ring Tag Lanyards School Office DIY
- Price
- £2.68
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 10mo ago

Stainless Steel Keychains 20 Pack 1-Inch Split Rings Heavy Duty Key Rings for Car Home Dog Tags DIY Lanyards
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 9mo ago

120Pcs Swivel Lobster Clasps Key Rings 60PCS Lobster Clasps and 60PCS Key Ring Hoops for Jewellery Making Hanging Crafts(Silver)
- Price
- £4.00
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 7mo ago

Dexnor Heavy Duty Key Chain Bottle Opener Carabiner Key Ring Clip Aerospace-grade Stainless Steel Car Key Fob Holder Organizer EDC Keychain Keyring Accessories for Men and Women - Black
- Price
- £16.78
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 1y ago
Newest
by launch date
120Pcs Swivel Lobster Clasps Key Rings 60PCS Lobster Clasps and 60PCS Key Ring Hoops for Jewellery Making Hanging Crafts(Silver)
- Price
- £4.00
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 7mo ago

Stainless Steel Keychains 20 Pack 1-Inch Split Rings Heavy Duty Key Rings for Car Home Dog Tags DIY Lanyards
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 9mo ago

Stainless Steel Key Rings 10 Pieces of 1-inch Key Rings Flat Split Keychain Bulk Heavy Duty Strong Keyring for Car Home Large Metal Dog Ring Tag Lanyards School Office DIY
- Price
- £2.68
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 10mo ago

30Pcs Keyrings Flat Key Rings 30mm Diameter Metal Split Rings Stainless Steel Heavy Duty Key Ring Hoop for Keys Organization and DIY Crafting
- Price
- £3.60
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 11mo ago

Caianwin 100Pcs Key Ring Hoop 20mm Key Ring Round Metal Split Rings for Keyrings Keychains DIY and Ornaments
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
28
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 94%
Open market
33%
- Tectonic21%
- YHYZ13%
- Oiiurly11%
- Yowlens8%
- Juliyeh8%
- Caianwin5%
Demand
Split Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Split Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- key ring hoop90K/yr
- heavy duty key rings13K/yr
- key rings hoops7K/yr
- key rings amazon1K/yr
Reviews and returns
What reviews say buyers love and hate about Split Rings
We read the reviews and the return reasons for every product selling here.
“The lobster claw is slightly smaller than I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Split Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









