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Split Rings

Fail

Prices span $2.26–$16.78, mostly outside the sweet spot, so Split Rings is a Fail.

Flapen Score
47
47 / 100
Ranks 452 of 811 Automotive niches · −2 vs the category median of 49
Market size
£56K/yr112K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
57%top-5 click share · 20 brands · 28 sellers

Flapen Score

Split Rings against its category

The dotted line is the Automotive average. Past it, Split Rings is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Split Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Split Rings 112K times last year and spent an estimated £56K. The top 5 brands take 63% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
10.5%
Market size, estimated
£56Ka year
Peak month
September1.7× the quietest month
Top search term
key ring hoop90K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £2.26 to £16.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.72 that is £1K to £2K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£2.26–£16.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #107 within Gifts & Merchandise. It carries 883 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#107in Gifts & Merchandise
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
883per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Split Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

28

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

33%

  • Brand 121%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Split Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Split Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key ring hoop90K/yr
  • heavy duty key rings13K/yr
  • key rings hoops7K/yr
  • key rings amazon1K/yr

Reviews and returns

What reviews say buyers love and hate about Split Rings

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.3%of orders come back
“The lobster claw is slightly smaller than I thought it would be”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Split Rings questions

Answered from the same tracked data.