Split Rings
FailPrices span $2.26–$16.78, mostly outside the sweet spot, so Split Rings is a Fail.
- Flapen Score
- 47 / 100Ranks 452 of 811 Automotive niches · −2 vs the category median of 4947
- Market size
- £56K/yr112K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 57%top-5 click share · 20 brands · 28 sellers
Flapen Score
Split Rings against its category
The dotted line is the Automotive average. Past it, Split Rings is stronger. Inside it, weaker.
Market
The Split Rings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Split Rings 112K times last year and spent an estimated £56K. The top 5 brands take 63% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £56Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- key ring hoop90K searches a year
02 · Price
A sale here is worth £4.72.
Listings sell for £4.72 on average, from £2.26 to £16.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.72 that is £1K to £2K a year per listing.
- Average price
- £4.72under the $15 to $100 sweet spot
- Price range
- £2.26–£16.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #107 within Gifts & Merchandise. It carries 883 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #107in Gifts & Merchandise
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 883per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Split Rings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
28
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
33%
- Brand 121%
- Brand 213%
- Brand 311%
- Brand 48%
- Brand 58%
- Brand 65%
Demand
Split Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Split Rings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- key ring hoop90K/yr
- heavy duty key rings13K/yr
- key rings hoops7K/yr
- key rings amazon1K/yr
Reviews and returns
What reviews say buyers love and hate about Split Rings
We read the reviews and the return reasons for every product selling here.
“The lobster claw is slightly smaller than I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Split Rings questions
Answered from the same tracked data.









