Skip to content

Sovereign Air Freshener

Fail

Shoppers spend an estimated $49K a year here, so Sovereign Air Freshener is a Fail.

Flapen Score
41
41 / 100
Ranks 635 of 811 Automotive niches · −8 vs the category median of 49
Market size
£49K/yr70K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
61%top-5 click share · 7 brands · 36 sellers

Flapen Score

Sovereign Air Freshener against its category

The dotted line is the Automotive average. Past it, Sovereign Air Freshener is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sovereign Air Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sovereign Air Freshener 70K times last year and spent an estimated £49K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
5.3%
Market size, estimated
£49Ka year
Peak month
October2.0× the quietest month
Top search term
sovereign air freshener26K searches a year

02 · Price

A sale here is worth £13.32.

Listings sell for £13.32 on average, from £5.66 to £30.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.32 that is £1K to £3K a year per listing.

Average price
£13.32under the $15 to $100 sweet spot
Price range
£5.66–£30.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Car Accessories. It carries 514 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#148in Car Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Sovereign Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Brand 143%
  • Brand 220%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sovereign Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Sovereign Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sovereign air freshener26K/yr
  • sovereign turbojet air sanitiser14K/yr
  • turbojet air sanitiser6K/yr
  • turbo air freshener6K/yr
  • sovereign aerosols6K/yr
  • turbo jet air sanitizer4K/yr
  • turbojet air freshener4K/yr
  • air sanitizer3K/yr

Reviews and returns

What reviews say buyers love and hate about Sovereign Air Freshener

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
60%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“cant smell it after 10 mins”
A buyer, on “Smell”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sovereign Air Freshener questions

Answered from the same tracked data.