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Soap Dispensing Dish Brush

prices mostly outside the sweet spot ($1.77–$10.89) — Soap Dispensing Dish Brush doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 664 of 811 Automotive niches · −9 vs the category median of 49

Market size 38Growth 18Conversion 98Competition 23Returns 99Price range 0Avg price 16Brand share 13Review moat 51Quality gap 38
This niche Category average · 811 niches

Is Soap Dispensing Dish Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soap Dispensing Dish Brush is a £194K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.

Soap Dispensing Dish Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.1% over the last 90 days and 17.3% of searches end in a purchase.

£194K

revenue / yr

Units sold / yr40K
Search volume / yr-13.1%196K
Conversion rate17.3%
Avg price£5.71

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 140
Top-5 product click share73%
Open market5%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews1,443

Top Soap Dispensing Dish Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£19K£39K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

140

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Dishmatic67%
  • Spontex13%
  • FREYPAC7%
  • JD4%
  • TDY Store3%
  • Caraselle2%
  • Open — no brand owns it (2 brands, 3%)

Soap Dispensing Dish Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR17.3%Products16Brands8Top 5 Brands95%OOS Rate0.4%Rating4.5★Reviews1,443Avg BSR#1,323
6K4KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Soap Dispensing Dish Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dishmatic98K/yr
  • dishmatic washing up brush28K/yr
  • dish matic13K/yr
  • washing up sponge with handle13K/yr
  • sponge with handle10K/yr
  • dishmatic brush9K/yr
  • sponge stick6K/yr
  • dish sponge with handle6K/yr
  • cleaning sponge with handle4K/yr
  • dishomatic3K/yr

What reviews say buyers love and hate about Soap Dispensing Dish Brush

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall18%

This one is much better than the cheaper ones

Value For Money18%

Cost effective

Advertised Vs Actual Product13%

As advertised

Ease Of Use10%

Easy to use

Ease Of Cleaning8%

Excellent; makes cleaning by hand a breeze

What buyers complain about

72% of reviews
Quality-Overall17%

Cheap garbage

Leak-Proof16%

Leaks

Durability11%

Came apart very quickly

Ease Of Use5%

I don't so don't use that facility

Washability5%

washing up liquid goes everywhere

Soap Dispensing Dish Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
13%
2Functionality-Overall
9%
3Leak-Proof
9%
4Weight Heavy
9%
5Color
9%

Common Soap Dispensing Dish Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soap Dispensing Dish Brush 40/100 on Amazon United Kingdom — Skip it. The niche generates £194K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -13.1% over the last 90 days.
Search demand for Soap Dispensing Dish Brush on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.