soap dispensing dish brush
Skip itPrices mostly outside the sweet spot ($1.77–$10.89) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,442.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay£194K£194K/yr · 196K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.77–£10.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, soap dispensing dish brush is a £194K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
soap dispensing dish brush market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £171K–£228K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #1,323
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.4%
- Avg brand age
- 34 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
140
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Dishmatic67%
- Spontex13%
- FREYPAC7%
- JD4%
- TDY Store3%
- Caraselle2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top soap dispensing dish brush search terms
- dishmatic98K/yr
- dishmatic washing up brush28K/yr
- dish matic13K/yr
- washing up sponge with handle13K/yr
- sponge with handle10K/yr
- dishmatic brush9K/yr
- sponge stick6K/yr
- dish sponge with handle6K/yr
- cleaning sponge with handle4K/yr
- dishomatic3K/yr
Top soap dispensing dish brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dishmatic Refillable Washing-Up Liquid Dispensing Handle x1 Antibacterial Easy-Grip Kitchen Washing-Up Tool with Replaceable General Purpose Sponge Heads x 6
Dishmatic£5.224.6★3,275 rev
Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
Dishmatic£5.124.6★8,647 rev
Spontex Dishmop Washing Up Brush Refillable Blue
Spontex£1.774.1★2,243 rev
Leakproof Washing Up Brush Set- Self Standing Bacteria Free Kitchen Scourer including 6x Extra Heavy Duty Refills (Color May Vary)
Dishmatic£7.604.4★98 rev
Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill (Bundle by FREYPAC) (Handle plus 7 Heavy Duty Sponge Refills)
FREYPAC£7.744.7★217 rev
Newest
by launch date
Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
JD£10.8941 rev
Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill TDY Bundle With TDY Washing Up Guide (Handle plus 6 Sponge Refills)
TDY Store£8.2715 rev
Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill (Bundle by FREYPAC) (Handle plus 7 Heavy Duty Sponge Refills)
FREYPAC£7.74217 rev
Leakproof Washing Up Brush Set- Self Standing Bacteria Free Kitchen Scourer including 6x Extra Heavy Duty Refills (Color May Vary)
Dishmatic£7.6098 rev
Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink
Scrub Daddy£7.381,341 rev
Trending
90-day click momentumDishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
JD£10.894.8★
Scrub Daddy Dish Wand Scrubbing Brush with Handle Soap Dispensing Dish Brushes Texture Changing Washing Up Sponges With Liquid Dispenser Scrubber with Scraper & Detachable Head Sponge Pink
Scrub Daddy£7.384.5★
2XThe Dishmatic Washing Up Brush plus Heavy Duty Sponge
Dishmatic£5.034.4★
Washing Up Sponges Soap Dispensing Magic Handle Super Scrubbing Kitchen Cleaner Flash Scourer Bathroom Scrub Sponge Scraper Refill TDY Bundle With TDY Washing Up Guide (Handle plus 6 Sponge Refills)
TDY Store£8.274.8★
Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
Dishmatic£5.124.6★
What buyers say about soap dispensing dish brush
What buyers praise and complain about, mined from review topics.What buyers love
“This one is much better than the cheaper ones”
“Cost effective”
“As advertised”
“Easy to use”
“Excellent; makes cleaning by hand a breeze”
“Makes washing a breeze”
“Durable and work well”
“Does the job well”
“Excellent scratch resistant value for money easy to use quality products”
“Fits well”
What buyers complain about
“Cheap garbage”
“Leaks”
“Came apart very quickly”
“I don't so don't use that facility”
“washing up liquid goes everywhere”
“The glue is rubbish”
“These have a stupidly bad design”
“False advertising”
“Hard wearing”
“unhappy”
Top return reasons
Common questions
- Is soap dispensing dish brush profitable to sell on Amazon United Kingdom?
- The niche generates £194K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the soap dispensing dish brush niche?
- 8 brands and 140 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in soap dispensing dish brush?
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Durability. The return rate is 0.1%.
- When does demand for soap dispensing dish brush peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the soap dispensing dish brush niche?
- Listings span £1.77–£10.89; the average listing price is £5.71 (sweet spot $15–$100). The average incumbent carries 1,443 reviews — the moat a new listing must climb.