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Snood

Fail

Demand is soft, at -73.3% this quarter, so Snood is a Fail.

Flapen Score
48
48 / 100
Ranks 415 of 811 Automotive niches · −1 vs the category median of 49
Market size
£315K/yr1.3M searches / yr
90-day growth
-73.3%search demand this quarter
Competition
43%top-5 click share · 30 brands · 72 sellers

Flapen Score

Snood against its category

The dotted line is the Automotive average. Past it, Snood is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snood market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snood 1.3M times last year and spent an estimated £315K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-73.3%
Conversion, latest week
2.7%
Market size, estimated
£315Ka year
Peak month
November16.0× the quietest month
Top search term
snood352K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £2.43 to £21.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £8.69 that is £9K to £11K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£2.43–£21.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£9K–£11K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #114 within Motorbike Accessories & Parts. It carries 3,474 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
7.3%
Average rank
#114in Motorbike Accessories & Parts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,474per listing
Listings tracked
37

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Snood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

72

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

43%

Top 20: 81%

Open market

40%

  • Brand 120%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Snood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top Snood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snood352K/yr
  • neck scarf53K/yr
  • snoods for men209K/yr
  • neck warmer242K/yr
  • neck gaiter44K/yr
  • snoods for women139K/yr
  • neck warmer men58K/yr
  • neck gaiters for men21K/yr
  • neck scarf men17K/yr
  • neck tube9K/yr

Reviews and returns

What reviews say buyers love and hate about Snood

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
23%of negative reviews mention “Size-Overall”
1.2%of orders come back
“it probably won't fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Snood questions

Answered from the same tracked data.