small fire extinguisher
Worth a lookShows low returns (0.3%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.32avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good850.58avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.14–£25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 46K searches
According to Flapen's Amazon United Kingdom niche tracking, small fire extinguisher is a £56K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
small fire extinguisher market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 69%
- Out of stock
- 8.2%
- Avg brand age
- 67 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
37
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
29%
- FireShield22%
- UltraFire15%
- Super Help13%
- AA8%
- Smartwares7%
- LifeSafe Technologies6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top small fire extinguisher search terms
- small fire extinguisher22K/yr
- mini fire extinguisher13K/yr
- fire extinguisher caravan6K/yr
- caravan fire extinguisher4K/yr
- camping fire extinguisher733/yr
Top small fire extinguisher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UltraFire 1kg Powder Fire Extinguisher - Car Taxi Caravan Camping Boat - Kitemarked EN3
UltraFire£14.974.6★1,350 rev
Super Help SH2400 Fire Stop Small Fire Extinguisher Extinguishes Minor Fires&Stops them from Expanding Nontoxic Environmentally Safe Ideal for Car Camper Caravan Boat 400ML
Super Help£9.704.7★2,744 rev
Small 600g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (600g Fire Extinguisher)
FireShield£13.514.6★226 rev
Small Fire Extinguisher for Home Compact All-in-1 Fire Extinguisher for Car Caravan House Kitchen and Camping Multi-Purpose Spray for Electrical Oil Gas Fires Kitchen Fire Extinguisher UK
LifeSafe Technologies£20.714.6★1,056 rev
AA 950g Fire Extinguisher AA1547 - Uses BC Powder Small Fires - Lightweight Easy To Use UK Made 5 Year Warranty
AA£11.854.7★2,779 rev
Newest
by launch date
Ougist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
Ougist£14.317 rev
Vigil Car Fire Extinguisher 600g - ABC Dry Powder Fire Extinguisher for Small Fires - Ideal for Vehicle Safety & Other Outdoor or Industrial Areas - 5 Year Warranty
Vigil£8.0534 rev
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
ougist£23.0817 rev
Smartwares Fire extinguisher spray - 750 ml - For A & F fires - Suitable for use in the office at home or in the kitchen - Easy to use - FEX-15370
Smartwares£10.0264 rev
Small 600g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (600g Fire Extinguisher)
FireShield£13.51226 rev
Trending
90-day click momentumOugist Fire Spray for Home Kitchen Car 500ml 2 Pack Portable Fire Suppression Spray Multi-Purpose A B F Fire Safety Spray Alternative to Fire Extinguisher Home Use
Ougist£14.314.7★
Fire Blanket Large - Quick Unfolding & Easy to Use with Loops 1m x 1m IDEAL FOR KITCHEN OFFICE HOME GARAGE CARAVAN Easy to Use
REAL ACCESSORIES£7.164.7★
Small 950g BC Dry Powder Aerosol Fire Extinguisher - Multi Purpose Extinguisher Great for Home & Vehicle Use - FireShield (950g Fire Extinguisher)
FireShield£14.144.6★
Smartwares Powder extinguisher - 2 kg - for ABC fires - Suitable for vehicles & homes - With mounting bracket
Smartwares£15.744.6★
Ougist 2-Pack Fire Extinguishing Spray for Home Kitchen Car Boats and Office Small Portable 620ml ABC Water-Based Extinguishinger Compact Design for Emergency Safety
ougist£23.083.9★
What buyers say about small fire extinguisher
What buyers praise and complain about, mined from review topics.What buyers love
“its the perfect size”
“Good price”
“The build quality is excellent”
“As advertised”
“Easy to use”
“Fire extinguisher and blanket”
“Very lightweight and clear instructions on how to use”
“The bottle itself is compact”
“The mounting is decent”
“Being safe”
What buyers complain about
“obviously they have a serious quality control problem”
“Not fit for purpose”
“Im probably mis-interpreting the symbols”
“PROUCT FAULTY AND THUS MAY NOT OPERATE AT ALL - POTENTIALLY DANGEROUS”
“Very heavy”
“Cant exactly test it”
“These things don't last forever”
“No pressure and out of date”
“I have no way of knowing if it works hopefully I will never find out”
“Under charged”
Top return reasons
Common questions
- Is small fire extinguisher profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the small fire extinguisher niche?
- 17 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in small fire extinguisher?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for small fire extinguisher peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the small fire extinguisher niche?
- Listings span £5.14–£25.07; the average listing price is £14.32 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.