skull mask
Skip itPrices mostly outside the sweet spot ($2.74–$14.54) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,674.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 174K searches
Price range
Bad£2.74–£14.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, skull mask is a £16K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
skull mask market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £40K–£48K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #425
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 38.2%
- Avg brand age
- 43 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
45
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
42%
Top 20: 84%
Open market
39%
- SINSEN20%
- GOT Sports12%
- Dlishka10%
- Gripiti9%
- PARTYGEARS5%
- Janzoom4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 16.4×
Top skull mask search terms
- skull mask66K/yr
- skeleton mask49K/yr
- skull face mask6K/yr
- skull mask half face5K/yr
- grim reaper mask12K/yr
- skeleton mask adult9K/yr
- skeleton mask kids16K/yr
- halloween skull mask5K/yr
- skull mask full head6K/yr
Top skull mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOT Sports UPF 50+ Balaclava Ski Mask - Windproof Balaclava for Cold Weather Men Women - Snowboard Motorcycle Sheisty Mask (Skull)
GOT Sports£10.254.5★536 rev
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black
SINSEN£8.883.9★381 rev
Ski Mask Full Face Ghost Balaclava Knitted Men Windproof Skull Mask with Skeleton Design for Outdoor Sports One Size Warmer Headwear for Halloween Cosplay Costume Parties Black (MJ-002A)
Gripiti£4.294.5★5 rev
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black03
SINSEN£10.133.9★381 rev
Halloween Masks Men Scary Creepy Full Head Skull Mask With Moving Jaw Adult Entire Head Realistic Latex Helmet Scary Skeleton Headgear. (Hardboard Yellow)
Dlishka£9.894.0★165 rev
Newest
by launch date
Skull Mask Full Head Ski Mask Ghost Face Motorbike mask Black for Outdoor Sports and Costume Parties Windproof with Skeleton Design Suitable for Role-Playing Warmer Give Interesting Gifts Warmer
Toumett£6.9411 rev
Ski Mask Full Face Ghost Balaclava Knitted Men Windproof Skull Mask with Skeleton Design for Outdoor Sports One Size Warmer Headwear for Halloween Cosplay Costume Parties Black (MJ-002A)
Gripiti£4.295 rev
TUBAWD Ghost Mask Ghost Mask Skull Masks Scary Ghost Face Mask for Halloween Cosplay Video Game Events and Horror Themed Parties One Size Fits Most Adults
TUBAWD£10.0114 rev
GOT Sports UPF 50+ Balaclava Ski Mask - Windproof Balaclava for Cold Weather Men Women - Snowboard Motorcycle Sheisty Mask (Skull)
GOT Sports£10.25536 rev
Applysu Ghost Mask Men Skull Balaclava Black Full Head Windproof Skeleton Ski Mask for Sport Halloween Cosplay Costume Props
Applysu£8.7325 rev
Trending
90-day click momentumGOT Sports UPF 50+ Balaclava Ski Mask - Windproof Balaclava for Cold Weather Men Women - Snowboard Motorcycle Sheisty Mask (Skull)
GOT Sports£10.254.5★
wiut 3D Full Face Balaclava Mask Breathable Motorcycle Helmet Liner Go Karting & Motorbike Face Mask Skull Print UV Protection Windproof Neck Warmer for Men Women (UK Alpha One Size E)
wiut£9.904.8★
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black03
SINSEN£10.133.9★
Achiou Balaclava Face Mask Ski Mask UV Protector Lightweight for Motorcycle Cycling Running Black
Achiou£5.824.4★
COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black07
SINSEN£9.863.9★
What buyers say about skull mask
What buyers praise and complain about, mined from review topics.What buyers love
“It seems well made”
“Excellent value”
“Nice and snug”
“As advertised”
“Comfy”
“Warm and lightweight”
“breathable”
“Lightweight material”
“Fits perfectly absolutely made up with it especially in the cold weather”
“soft stretchy material”
What buyers complain about
“Small”
“Just far too thin”
“it has that slightly exaggerated”
“Its not my favourite material as I prefer silkier ones”
“Unfortunately, one half the masks stitching was way too low making for an uncomfortable feel”
“Not character accurate”
“Cheap quality”
“not very stretchy”
“If you like your chin warm then this is not for you”
“thin”
Top return reasons
Common questions
- Is skull mask profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the skull mask niche?
- 27 brands and 45 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in skull mask?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for skull mask peak?
- Demand peaks in Oct–Nov; the busiest month runs 16.4× the quietest.
- What does it cost to enter the skull mask niche?
- Listings span £2.74–£14.54; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 1,674 reviews — the moat a new listing must climb.