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Ski Straps

Fail

Demand is soft, at -95.7% this quarter, so Ski Straps is a Fail.

Flapen Score
39
39 / 100
Ranks 684 of 811 Automotive niches · −10 vs the category median of 49
Market size
£21K/yr79K searches / yr
90-day growth
-95.7%search demand this quarter
Competition
60%top-5 click share · 15 brands · 20 sellers

Flapen Score

Ski Straps against its category

The dotted line is the Automotive average. Past it, Ski Straps is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Straps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Straps 79K times last year and spent an estimated £21K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -95.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-95.7%
Conversion, latest week
3.3%
Market size, estimated
£21Ka year
Peak month
January26.7× the quietest month
Top search term
ski straps15K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £4.86 to £14.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.26 that is £0 to £826 a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£4.86–£14.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£826
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #915 within Towing & Transporting. It carries 61 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
24.6%
Average rank
#915in Towing & Transporting
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
61per listing
Listings tracked
17

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ski Straps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

27%

  • Brand 120%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Ski Straps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 26.7×

Search terms

Top Ski Straps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski straps15K/yr
  • ski ties15K/yr
  • ski strap6K/yr
  • ski clips17K/yr
  • ski straps for carrying4K/yr
  • ski clips for carrying skis and poles4K/yr
  • ski clip5K/yr
  • clipstic ski3K/yr
  • ski clips for carrying10K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Straps

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Portability”
1.9%of orders come back
“honestly if you are in ski boots you just going to carry the stuff than use these as the effort to put them on is too much”
A buyer, on “Portability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ski Straps questions

Answered from the same tracked data.