Is silicone spray profitable to sell on Amazon United Kingdom?

The niche generates £371K/yr across 10 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (43/100).

How competitive is the silicone spray niche?

8 brands and 65 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in silicone spray?

Top complaints mined from reviews: Value For Money, Spray/Flow, Quality-Overall. The return rate is 0.1%.

When does demand for silicone spray peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the silicone spray niche?

Listings span £2.93–£7.71; the average listing price is £4.96 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.

silicone spray

Skip it

Prices mostly outside the sweet spot ($2.93–$7.71) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Market size

Good£371K

£371K/yr · 468K searches

Review moat

Okay1,606.3

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Avg price

Bad£4.96

avg listing price — sweet spot $15–$100

Price range

Bad£2.93–£7.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, silicone spray is a £371K/yr Amazon United Kingdom market (468K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

silicone spray market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: £298K–£397K; units × avg price
Conversion rate: 16.0%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

WD-40 Specialist46%
OB4124%
151 products10%
Castrol5%
Soudal5%
3-IN-ONE5%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top silicone spray search terms

silicone spray218K/yr +7.3%13.7% conv.
wd40 silicone spray lubricant85K/yr -5.9%17.3% conv.
silicone spray lubricant for doors20K/yr -17.7%16.7% conv.
silicone lubricant18K/yr -8.4%7.1% conv.
silicone lubricant spray for doors7K/yr +54.4%17.1% conv.
silicon spray12K/yr -1.4%19.3% conv.
wd 40 silicone spray lubricant11K/yr +2.8%17.6% conv.
silicone spray lubricant11K/yr +8.2%10.6% conv.
silicone lubricant spray10K/yr -3.0%12.8% conv.
silicone lubricant spray automotive7K/yr +25.6%3.3% conv.

All search terms

Top silicone spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WD-40 Specialist Silicone Spray Lubricant 400ml with Smart Straw All-Weather Rust Protection Silicone Lubricant Repels Moisture Dust and Grime for Rubber Seals Doors Windows 1-Pack

WD-40 Specialist£6.274.8★10,473 rev

OB41 High Performance Silicone Spray Lubricant 200ml - High Resistance to Temperatures - Water Resistant - Protects against corrosion and Oxidation

OB41£2.934.6★216 rev

151 Products Silicone Lubricant Spray - 3 Pack 200ml Each Eliminates Squeaking & Sticking Protects Against Cracking & Hardening

151 products£5.354.4★557 rev

Castrol Silicone Spray 500ml

Castrol£4.574.6★26 rev

Soudal SP400 400 ml Silicone Spray

Soudal£5.224.5★594 rev

Newest

by launch date

Castrol Silicone Spray 500ml

Castrol£4.5726 rev

1y ago

OB41 High Performance Silicone Spray Lubricant 200ml - High Resistance to Temperatures - Water Resistant - Protects against corrosion and Oxidation

OB41£2.93216 rev

1y ago

OB41 High Performance Silicone Lubricant Spray - High Resistance to Temperatures - Water Resistant - Protects against corrosion and Oxidation - 400ml

OB41£4.63101 rev

3y ago

Rocket TT Super Tube Lubricant Spray 450ml | Rust Remover & Anti-Corrosion Maintenance Spray | Penetrating Oil for Seized Bolts Tools Bikes & Garden Equipment | Water-Resistant Protective Coating

Rocket TT£4.041,287 rev

3y ago

151 Products Silicone Lubricant Spray - 3 Pack 200ml Each Eliminates Squeaking & Sticking Protects Against Cracking & Hardening

151 products£5.35557 rev

4y ago

What buyers say about silicone spray

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Worth it”

Quality-Overall18%

“Excellent, far more effective than many other better known products”

Advertised Vs Actual Product12%

“works as it should”

Spray/Flow10%

“Good quality sprays”

Ease Of Use8%

“handy”

Lubrication7%

“Good lubricant”

Efficiency6%

“Does the job”

Size-Overall3%

“Fit for purpose”

Rusts/Corrodes2%

“WD40 does hold back rust well”

Ease Of Cleaning1%

“Another advantage is that the formula leaves surfaces feeling cleaner”

What buyers complain about

Value For Money14%

“a bit pricey”

Spray/Flow10%

“Spray oil”

Quality-Overall9%

“Cheap for a reason”

Rusts/Corrodes9%

“kpt in shed ws discovered really bad deep rust after picked up fm elec cord repair”

Lubrication5%

“crags you cant normally oil”

Noise Level4%

“the noise of aluminium against aluminium is like finger nails on a blackboard. remember that”

Thickness4%

“thicker and clingier”

Adhesion/Stickiness4%

“Sqeek and sticking gone”

Size-Overall3%

“a bit long”

Functionality-Overall3%

“do not do the job required for”

Top return reasons

Spray/Flow23%

Defective Material/Parts17%

Functionality-Overall17%

Leak-Proof7%

Rusts/Corrodes4%

Size-Overall4%

Value For Money4%

Compatibility-Overall4%

Ease Of Use3%

Add-Ons/Attachments2%

Common questions

Is silicone spray profitable to sell on Amazon United Kingdom?: The niche generates £371K/yr across 10 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (43/100).
How competitive is the silicone spray niche?: 8 brands and 65 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in silicone spray?: Top complaints mined from reviews: Value For Money, Spray/Flow, Quality-Overall. The return rate is 0.1%.
When does demand for silicone spray peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the silicone spray niche?: Listings span £2.93–£7.71; the average listing price is £4.96 (sweet spot $15–$100). The average incumbent carries 1,606 reviews — the moat a new listing must climb.