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Silicone Grease

prices mostly outside the sweet spot ($2.98–$16.71) — Silicone Grease doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 452 of 811 Automotive niches · −2 vs the category median of 49

Market size 33Growth 23Conversion 96Competition 39Returns 98Price range 12Avg price 20Brand share 65Review moat 56Quality gap 22
This niche Category average · 811 niches

Is Silicone Grease profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Grease is a £153K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.

Silicone Grease: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 13.5% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr20K
Search volume / yr-4.8%158K
Conversion rate13.5%
Avg price£7.16

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers17 · 39
Top-5 product click share62%
Open market34%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)4· 0 succeeded
Avg rating4.7★
Avg reviews1,270

Top Silicone Grease products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

39

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

28%

  • SILVERHOOK21%
  • Xinyig17%
  • JJHXM13%
  • GrizzlyGear8%
  • ZDBB7%
  • Atkinson Oil Co.6%

Silicone Grease demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR13.5%Products23Brands17Top 5 Brands66%OOS Rate8.0%Rating4.7★Reviews1,270Avg BSR#129
4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Silicone Grease search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone grease97K/yr
  • silicone grease for o-rings19K/yr
  • silicon grease11K/yr
  • silicone grease lubricant automotive7K/yr
  • plumbers silicone grease7K/yr
  • plumbers grease7K/yr
  • silicone grease automotive3K/yr
  • silicone grease tube4K/yr
  • silicone paste3K/yr

What reviews say buyers love and hate about Silicone Grease

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall18%

Great for many uses

Advertised Vs Actual Product15%

it works as advertised

Value For Money10%

Good for the price

Ease Of Use10%

Easy to use

Size-Overall6%

Nice size

What buyers complain about

59% of reviews
Size-Overall20%

disappointed with the size

Value For Money10%

although this does have the effect of making the price a bit more expensive

Thickness7%

A little thicker than I was expecting

Leak-Proof5%

the jar has a replaceable inner seal which is not a perfect fit to stop it leaking

Functionality-Overall5%

does not conduct well

Silicone Grease return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Functionality-Overall
16%
3Defective Material/Parts
13%
4Leak-Proof
7%
5Quality-Overall
7%

Common Silicone Grease questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Grease 47/100 on Amazon United Kingdom — Skip it. The niche generates £153K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.
Search demand for Silicone Grease on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.