Is silicone grease profitable to sell on Amazon United Kingdom?

The niche generates £153K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (47/100).

How competitive is the silicone grease niche?

17 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in silicone grease?

Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.4%.

When does demand for silicone grease peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the silicone grease niche?

Listings span £2.98–£16.71; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.

silicone grease

Skip it

Prices mostly outside the sweet spot ($2.98–$16.71) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,269.57

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£153K

£153K/yr · 158K searches

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.16

avg listing price — sweet spot $15–$100

Price range

Bad£2.98–£16.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, silicone grease is a £153K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

silicone grease market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £107K–£143K; units × avg price
Conversion rate: 13.5%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 8.0%
Avg brand age: 65 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

28%

SILVERHOOK21%
Xinyig17%
JJHXM13%
GrizzlyGear8%
ZDBB7%
Atkinson Oil Co.6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top silicone grease search terms

silicone grease97K/yr -5.3%10.9% conv.
silicone grease for o-rings19K/yr -7.2%19.2% conv.
silicon grease11K/yr -2.7%16.4% conv.
silicone grease lubricant automotive7K/yr +5.1%0.9% conv.
plumbers silicone grease7K/yr +19.5%12.6% conv.
plumbers grease7K/yr -3.9%13.6% conv.
silicone grease automotive3K/yr -18.5%10.5% conv.
silicone grease tube4K/yr -19.8%14.4% conv.
silicone paste3K/yr -12.7%5.2% conv.

All search terms

Top silicone grease products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silverhook Silicone Grease Tube 80ml Multi-Purpose Waterproof Dielectric

SILVERHOOK£5.604.6★6,066 rev

2pcs Silicone Grease for O-Rings Silicone Grease Plumbing Lubricant Plumbers Grease Waterproof Silicone Faucet Lubricant Plumbers Silicone Grease Silicone O-Ring Lubricant Plumbers Valve Grease

Xinyig£3.554.6★155 rev

1Pcs 10g Silicone Grease for O-Rings Multi-Use Silicone Grease Lubricant for Tap Maintenance Rubber Seals Automatic Coffee Machine for Gears Bearings To Maintain Smooth Turning

JJHXM£2.984.7★634 rev

ZDBB Tap O Rings Grease Silicone Lubricant for Oring Rubber Washers Water Filter Pool Pump Gaskets Cartridges Valves Pressure Plugs Seals 1 oz 1-Pack

ZDBB£6.604.4★2,526 rev

Atkinson Oil Co. Premium Silicone Grease Waterproof High-Temperature Multi-Purpose Plastic & Rubber Safe Electrical Insulating Grease 30 g Made in UK

Atkinson Oil Co.£6.734.5★76 rev

Newest

by launch date

100% Silicone Grease 100g - Waterproof Dielectric Lubricant for O-Rings Gaskets Seals Automotive & Plumbing | High-Temperature | Non Toxic by GrizzlyGear

GrizzlyGear£8.6440 rev

6mo ago

100% Silicone Grease 30g - Waterproof Dielectric Lubricant for O-Rings Gaskets Seals Automotive & Plumbing | High-Temperature | Non Toxic by GrizzlyGear Brand: GrizzlyGear (30gm)

GrizzlyGear£6.9434 rev

6mo ago

4pcs Silicone Grease for O-Rings - Plumbing Silicone Lubricant - Waterproof Faucet Lubricant - Plumbers Valve Grease

OunTechGlory£4.6757 rev

10mo ago

AstraVox Silicone Grease Suitable for O-Rings Rubber Seals Silicone Grease for O-Rings Used in Faucets Valves Pipes Swimming Pools Waterproof Strong Sealing (1.06 oz)

AstraVox£5.54122 rev

11mo ago

KEZE 92003 Silicone Grease with PTFE Teflon-Based Lubricant Silicon Grease Tube for Machine Automotive Rubber Seals 3d Printer Plastic Gear Parts Sliding Door Window Track Plumbing Faucet O Ring 28g

Keze£7.10544 rev

1y ago

What buyers say about silicone grease

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great for many uses”

Advertised Vs Actual Product15%

“it works as advertised”

Value For Money10%

“Good for the price”

Ease Of Use10%

“Easy to use”

Size-Overall6%

“Nice size”

Efficiency5%

“Works well”

Durability5%

“so this will last ages”

Water Resistance4%

“Water proofs well”

Lubrication3%

“A great household grease”

Leak-Proof3%

“it doesn't leak”

What buyers complain about

Size-Overall20%

“disappointed with the size”

Value For Money10%

“although this does have the effect of making the price a bit more expensive”

Thickness7%

“A little thicker than I was expecting”

Leak-Proof5%

“the jar has a replaceable inner seal which is not a perfect fit to stop it leaking”

Functionality-Overall5%

“does not conduct well”

Ease Of Use3%

“as an afterthought put some on an old swish type curtain rail that was difficult to close”

Ease Of Cleaning3%

“did not wash away easily”

Smell2%

“There's no real smell to the grease which may be relevant for some uses”

Advertised Vs Actual Product2%

“Blatant marketing manipulation”

Strength2%

“The case is super flimsy”

Top return reasons

Size-Overall30%

Functionality-Overall16%

Defective Material/Parts13%

Leak-Proof7%

Quality-Overall7%

Advertised Vs Actual Product5%

Ease Of Use4%

Material Quality2%

Compatibility-Overall2%

Weight Heavy2%

Common questions

Is silicone grease profitable to sell on Amazon United Kingdom?: The niche generates £153K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (47/100).
How competitive is the silicone grease niche?: 17 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in silicone grease?: Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.4%.
When does demand for silicone grease peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the silicone grease niche?: Listings span £2.98–£16.71; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 1,270 reviews — the moat a new listing must climb.