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Shurflo 12v Water Pump

Fail

The top 5 brands take 98% of clicks, so Shurflo 12v Water Pump is a Fail.

Flapen Score
43
43 / 100
Ranks 582 of 811 Automotive niches · −6 vs the category median of 49
Market size
£44K/yr16K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
82%top-5 click share · 6 brands · 19 sellers

Flapen Score

Shurflo 12v Water Pump against its category

The dotted line is the Automotive average. Past it, Shurflo 12v Water Pump is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shurflo 12v Water Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shurflo 12v Water Pump 16K times last year and spent an estimated £44K. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
4.7%
Market size, estimated
£44Ka year
Peak month
April2.0× the quietest month
Top search term
shurflo 12v water pump9K searches a year

02 · Price

A sale here is worth £59.13.

Listings sell for £59.13 on average, from £50.05 to £70.59. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £59.13 that is £0 to £6K a year per listing.

Average price
£59.13inside the $15 to $100 sweet spot
Price range
£50.05–£70.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #226 within Car Parts. It carries 202 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
9.5%
Average rank
#226in Car Parts
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
202per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Shurflo 12v Water Pump products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

19

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Shurflo85%
  • LumaBrite4%
  • REEPLAR4%
  • VELPAX2%
  • LUXIANDA2%
  • Tbest2%
  • Open — no brand owns it (0%)

Demand

Shurflo 12v Water Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Shurflo 12v Water Pump search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shurflo 12v water pump9K/yr
  • shurflo water pump3K/yr
  • shurflo trail king 71K/yr
  • shurflo1K/yr
  • shurflo pump1K/yr

Reviews and returns

What reviews say buyers love and hate about Shurflo 12v Water Pump

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Pressure”
25%of negative reviews mention “Durability”
1.5%of orders come back
“Broke within 2 months”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shurflo 12v Water Pump questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data