How competitive is the Shurflo 12v Water Pump niche on Amazon United Kingdom?

6 brands and 19 sellers compete in Shurflo 12v Water Pump on Amazon United Kingdom. The top 5 Shurflo 12v Water Pump products take 82% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Shurflo 12v Water Pump?

Shurflo 12v Water Pump buyers on Amazon United Kingdom complain most about Durability, Noise Level, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Shurflo 12v Water Pump niche?

Shurflo 12v Water Pump sells for £59.13 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £50.05–£70.59. The average incumbent carries 202 reviews — the moat a new listing must climb.

Shurflo 12v Water Pump

brand-locked demand (top 5 brands take 98% of clicks) — Shurflo 12v Water Pump doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 582 of 811 Automotive niches · −6 vs the category median of 49

This niche Category average · 811 niches

Is Shurflo 12v Water Pump profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shurflo 12v Water Pump is a £44K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr. Verdict: Skip it — 43/100.

Shurflo 12v Water Pump: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.2% over the last 90 days and 4.7% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr750

Search volume / yr+2.2%16K

Conversion rate4.7%

Avg price£59.13

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 19

Top-5 product click share82%

Open market2%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Shurflo 12v Water Pump products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

shurflo water pump with filter

Price: £65.17
Rating: 4.4/5
Reviews: 127
Age: 11y ago

Shurflo Trail King 10 Water Pump - Silver 12 V/45 PSI

Price: £60.05
Rating: 4.6/5
Reviews: 173
Age: 11y ago

Shurflo Water pump Aut. 7 l/min 12 VDC 20 PSI

Price: £52.83
Rating: 4.6/5
Reviews: 991
Age: 11y ago

Shurflo 30/7 Pump 1 Elbow 1 Straight

Price: £52.64
Rating: 4.5/5
Reviews: 58
Age: 14y ago

Shurflo Water Pump AUT. 12V 7L/min 20Psi

Price: £57.51
Rating: 4.5/5
Reviews: 119
Age: 5y ago

Newest

by launch date

12V DC Water Pump 3 GPM (11.36 L/min) Up to 25 PSI Pressure Self-Priming Diaphragm Pump with Heavy Duty Pressure Switch and Strainer Ideal for RV Marine Campervan Agricultural & Garden Use

Price: £50.05
Rating: 4.9/5
Reviews: 9
Age: 10mo ago

LumaBrite Caravan Water Pump 12V 3.0GPM 50PSI RV Diaphragm Water Pump Self-Priming with Heavy Duty Pressure Switch and Strainer for RV Marine Yacht Caravan

Price: £52.89
Rating: 4.1/5
Reviews: 51
Age: 1y ago

RV Water Pump 12V DC 4.5GPM 45PSI Self-Priming Diaphragm Pump with Heavy Duty Pressure Switch and Strainer for RV Marine Yacht Caravan Agricultural Irrigation

Price: £61.55
Rating: 4.4/5
Reviews: 19
Age: 1y ago

2088-422-144 RV Water Pump DC 12V 3GPM 45PSI Diaphragm Pump Quiet and Noiseless 1/2 MNPT for Most Brands of RV

Price: £68.01
Rating: 2.9/5
Reviews: 4
Age: 1y ago

Shurflo 4008-101-E65 Hot and Cold Water Dispensers 55 Psi 3 Gallons Per Minute 7.5 Amps 12V Dc Rv Caravan Selfpriming Water Pump 4008101E65

Price: £70.59
Rating: 4.3/5
Reviews: 125
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Shurflo85%
LumaBrite4%
REEPLAR4%
VELPAX2%
LUXIANDA2%
Tbest2%
Open — no brand owns it (0%)

Shurflo 12v Water Pump demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume16KCVR4.7%Products11Brands6Top 5 Brands98%OOS Rate9.5%Rating4.3★Reviews202Avg BSR#226

Peak months: Apr · busiest ÷ quietest = 2.0×

Top Shurflo 12v Water Pump search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shurflo 12v water pump9K/yr +1.1%3.9% conv.
shurflo water pump3K/yr +1.3%1.7% conv.
shurflo trail king 71K/yr -7.5%3.0% conv.
shurflo1K/yr +7.5%1.1% conv.
shurflo pump1K/yr +22.3%2.6% conv.

What reviews say buyers love and hate about Shurflo 12v Water Pump

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Pressure23%

“the pressure cut off works brilliantly”

Noise Level21%

“Low noise level”

Value For Money16%

“Great Value”

Quality-Overall8%

“So far, very happy with this pump”

Efficiency7%

“Works well”

What buyers complain about

92% of reviews

Durability25%

“Broke within 2 months”

Noise Level17%

“Had it while to see how it works out was realy loud”

Value For Money17%

“Expensive”

Product Condition17%

“All signs its been used before”

Leak-Proof17%

“Gave me a leak had to buy another”

Shurflo 12v Water Pump return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

18%

2Compatibility-Overall

16%

3Defective Material/Parts

16%

4Size-Overall

13%

5Connectivity-Overall

Common Shurflo 12v Water Pump questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shurflo 12v Water Pump 43/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.2% over the last 90 days.