shurflo 12v water pump
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible£50.05–£70.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great202.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great£59.13avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£44K£44K/yr · 16K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shurflo 12v water pump is a £44K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
shurflo 12v water pump market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £30K–£44K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 45%
- Out of stock
- 9.5%
- Avg brand age
- 46 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
19
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Shurflo85%
- LumaBrite4%
- REEPLAR4%
- VELPAX2%
- LUXIANDA2%
- Tbest2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.0×
Top shurflo 12v water pump search terms
- shurflo 12v water pump9K/yr
- shurflo water pump3K/yr
- shurflo trail king 71K/yr
- shurflo1K/yr
- shurflo pump1K/yr
Top shurflo 12v water pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
shurflo water pump with filter
Shurflo£65.174.4★127 rev
Shurflo Trail King 10 Water Pump - Silver 12 V/45 PSI
Shurflo£60.054.6★173 rev
Shurflo Water pump Aut. 7 l/min 12 VDC 20 PSI
Shurflo£52.834.6★991 rev
Shurflo 30/7 Pump 1 Elbow 1 Straight
Shurflo£52.644.5★58 rev
Shurflo Water Pump AUT. 12V 7L/min 20Psi
Shurflo£57.514.5★119 rev
Newest
by launch date
12V DC Water Pump 3 GPM (11.36 L/min) Up to 25 PSI Pressure Self-Priming Diaphragm Pump with Heavy Duty Pressure Switch and Strainer Ideal for RV Marine Campervan Agricultural & Garden Use
REEPLAR£50.059 rev
LumaBrite Caravan Water Pump 12V 3.0GPM 50PSI RV Diaphragm Water Pump Self-Priming with Heavy Duty Pressure Switch and Strainer for RV Marine Yacht Caravan
LumaBrite£52.8951 rev
RV Water Pump 12V DC 4.5GPM 45PSI Self-Priming Diaphragm Pump with Heavy Duty Pressure Switch and Strainer for RV Marine Yacht Caravan Agricultural Irrigation
VELPAX£61.5519 rev
2088-422-144 RV Water Pump DC 12V 3GPM 45PSI Diaphragm Pump Quiet and Noiseless 1/2 MNPT for Most Brands of RV
LUXIANDA£68.014 rev
Shurflo 4008-101-E65 Hot and Cold Water Dispensers 55 Psi 3 Gallons Per Minute 7.5 Amps 12V Dc Rv Caravan Selfpriming Water Pump 4008101E65
Tbest£70.59125 rev
Trending
90-day click momentumShurflo Water pump Aut. 7 l/min 12 VDC 20 PSI
Shurflo£52.834.6★
12V DC Water Pump 3 GPM (11.36 L/min) Up to 25 PSI Pressure Self-Priming Diaphragm Pump with Heavy Duty Pressure Switch and Strainer Ideal for RV Marine Campervan Agricultural & Garden Use
REEPLAR£50.054.9★
LumaBrite Caravan Water Pump 12V 3.0GPM 50PSI RV Diaphragm Water Pump Self-Priming with Heavy Duty Pressure Switch and Strainer for RV Marine Yacht Caravan
LumaBrite£52.894.1★
Shurflo Trail King 10 Water Pump - Silver 12 V/45 PSI
Shurflo£60.054.6★
Shurflo 4008-101-E65 Hot and Cold Water Dispensers 55 Psi 3 Gallons Per Minute 7.5 Amps 12V Dc Rv Caravan Selfpriming Water Pump 4008101E65
Tbest£70.594.3★
What buyers say about shurflo 12v water pump
What buyers praise and complain about, mined from review topics.What buyers love
“the pressure cut off works brilliantly”
“Low noise level”
“Great Value”
“So far, very happy with this pump”
“Works well”
“Does what it says on the tin”
“Easy Install”
“Powerful”
“Changed same model only latest type, no problems and water flow is noticeably stronger”
“Does the job what it was designed for”
What buyers complain about
“Broke within 2 months”
“Had it while to see how it works out was realy loud”
“Expensive”
“All signs its been used before”
“Gave me a leak had to buy another”
Top return reasons
Common questions
- Is shurflo 12v water pump profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the shurflo 12v water pump niche?
- 6 brands and 19 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in shurflo 12v water pump?
- Top complaints mined from reviews: Durability, Noise Level, Value For Money. The return rate is 1.5%.
- When does demand for shurflo 12v water pump peak?
- Demand peaks in Apr; the busiest month runs 2.0× the quietest.
- What does it cost to enter the shurflo 12v water pump niche?
- Listings span £50.05–£70.59; the average listing price is £59.13 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.