Room Fragrance

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

4.1%

Market size, estimated

£96Ka year

Peak month

October3.7× the quietest month

Top search term

home fragrance91K searches a year

Listings sell for £6.59 on average, from £1.47 to £16.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.59 that is £2K to £3K a year per listing.

Average price

£6.59under the $15 to $100 sweet spot

Price range

£1.47–£16.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Car Accessories. It carries 2,728 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#49in Car Accessories

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,728per listing

Listings tracked

26

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months