Room Fragrance
brand-locked demand (top 5 brands take 100% of clicks) — Room Fragrance doesn't clear our bar today.
Flapen Score
Ranks 684 of 811 Automotive niches · −10 vs the category median of 49
Is Room Fragrance profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Room Fragrance is a £96K/yr Amazon United Kingdom market (359K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Room Fragrance: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.9% over the last 90 days and 4.1% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 26 products
Top Room Fragrance products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Vanillla Blosson 50ml
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 12mo ago
Airwick Essential Mist Kit Peony & Jasmine
- Price
- £6.87
- Rating
- 4.4/5
- Reviews
- 15,539
- Age
- 8y ago
Air Wick Essential Mist Diffuser Kit Linen & Petals 1 Device & 1 refill (20 ml) Natural Essential Oils Last up to 45 days Air freshener
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 15,539
- Age
- 2y ago
Air Wick Cherry Blossom & Raspberry Essential Mist Kit 20ml Lasting for up to 45 days per refill Air Freshener
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 15,539
- Age
- 1y ago
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Sandalwood & Jasmine 50ml
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 12mo ago
Trending
90-day click momentum
Glade Aromatherapy Reed Diffusers Essential Oils Diffuser with Refreshing Fragrance Refreshing Energy with Rosemary & Juniper 80ml
- Price
- £6.19
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 3y ago
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Vanillla Blosson 50ml
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 12mo ago
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Relaxing Zen 50ml
- Price
- £3.20
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 12mo ago
COCORRÍNA Reed Diffuser Set 200ml Clean Linen Scented Diffuser with Sticks Home Fragrance for Bedroom Bathroom Living Room Home & Office Decor
- Price
- £15.60
- Rating
- 4.3/5
- Reviews
- 2,825
- Age
- 3y ago
Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)
- Price
- £1.47
- Rating
- 3.9/5
- Reviews
- 2,146
- Age
- 5y ago
Newest
by launch dateGlade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Vanillla Blosson 50ml
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 281
- Age
- 12mo ago
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Sandalwood & Jasmine 50ml
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 12mo ago
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Relaxing Zen 50ml
- Price
- £3.20
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 12mo ago
Glade Reed Diffuser Home Fragrance Infused with Essential Oils Room Air Freshener With Up to 5 Weeks of Continuous Fragrance Clean Linen 50ml
- Price
- £2.99
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 12mo ago
Air Wick Cherry Blossom & Raspberry Essential Mist Kit 20ml Lasting for up to 45 days per refill Air Freshener
- Price
- £6.76
- Rating
- 4.4/5
- Reviews
- 15,539
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
138
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
0%
- Airwick51%
- glade44%
- airpure3%
- COCORRÍNA1%
Room Fragrance demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top Room Fragrance search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- home fragrance91K/yr
- glade reed diffuser25K/yr
- room fragrance33K/yr
- room scent24K/yr
- glade diffuser18K/yr
- airwick diffuser26K/yr
- electric air freshener20K/yr
- air wick diffuser21K/yr
- airwick essential mist diffuser20K/yr
- air freshener diffuser13K/yr
What reviews say buyers love and hate about Room Fragrance
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Clean fresh scent”
“Excellent price”
“Quality good, value for money, smells very fresh”
“Lasts well”
“exactly as advertised”
What buyers complain about
77% of reviews“Chemical Smell”
“runs out quickly”
“Not very effective”
“not worth the money”
“Even asked person still cant use it”
Room Fragrance return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Room Fragrance questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
