Rock Salt

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £512K a year.

Searches, last 12 months

429K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

14.3%

Market size, estimated

£512Ka year

Peak month

January6.4× the quietest month

Top search term

rock salt183K searches a year

Listings sell for £8.36 on average, from £1.70 to £16.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £8.36 that is £17K to £21K a year per listing.

Average price

£8.36under the $15 to $100 sweet spot

Price range

£1.70–£16.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£17K–£21K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #106 within Car Accessories. It carries 802 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

43%

Out of stock, average day

3.0%

Average rank

#106in Car Accessories

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

802per listing

Listings tracked

14

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months