Red Oxide Primer
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $82K a year here, so Red Oxide Primer is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 811 Automotive niches · +2 vs the category median of 4951
- Market size
- £82K/yr40K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 64 sellers
Flapen Score
Red Oxide Primer against its category
The dotted line is the Automotive average. Past it, Red Oxide Primer is stronger. Inside it, weaker.
Market
The Red Oxide Primer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Oxide Primer 40K times last year and spent an estimated £82K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £82Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- red oxide primer22K searches a year
02 · Price
A sale here is worth £19.47.
Listings sell for £19.47 on average, from £5.19 to £42.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.47 that is £2K to £5K a year per listing.
- Average price
- £19.47inside the $15 to $100 sweet spot
- Price range
- £5.19–£42.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #186 within Paintwork. It carries 367 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 61%
- Out of stock, average day
- 3.2%
- Average rank
- #186in Paintwork
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 367per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Red Oxide Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RUSTINS Red Oxide Metal Primer 1L
- Price
- £14.34
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 10y ago

Hammerite Primer - Red Oxide. Metal Primer for Garden Furniture Radiator and Fence Paint. Rust Inhibitor and Rust Treatment for Metal Interior and Exterior Use - 500ml
- Price
- £8.51
- Rating
- 4.6/5
- Reviews
- 802
- Age
- 19y ago

RUSTINS Red Oxide Metal Primer 500ml
- Price
- £8.63
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 10y ago

Hammerite Primer - Red Oxide. Metal Primer for Garden Furniture Radiator and Fence Paint. Rust Inhibitor and Rust Treatment for Metal Interior and Exterior Use - 250ml
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 412
- Age
- 19y ago

Simoniz Red Oxide Primer Spray Paint 500ml
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 460
- Age
- 13y ago
Trending
estimated 90-day click momentum
Nitromors Anti-Rust Primer Fast Drying Rust Resistant Metal Spray Paint for Comprehensive Surface Protection Red Oxide 500 ml
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3y ago

R&C Components Ltd 5L Red Oxide Primer - Quick Drying High Build Zinc Phosphate Paint
- Price
- £33.76
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 5y ago

AXpower Inspirational Technology Empowering People Red Oxide Metal Primer 250ml | Anti-Rust Protective Undercoat for Metal Surfaces | Improves Adhesion & Corrosion Resistance | Quick Drying Formula
- Price
- £7.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

RUSTINS Red Oxide Metal Primer 1L
- Price
- £14.34
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 10y ago

RUSTINS Red Oxide Metal Primer 250ml
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 713
- Age
- 10y ago
Newest
by launch date
AXpower Inspirational Technology Empowering People Red Oxide Metal Primer 250ml | Anti-Rust Protective Undercoat for Metal Surfaces | Improves Adhesion & Corrosion Resistance | Quick Drying Formula
- Price
- £7.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Leyland Trade Anti Corrosive Metal Primer - Red Oxide - 2.5L
- Price
- £27.52
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

TRADE SUPPLIES UK - Extreme Paints Oxide Primer - Rust-Inhibiting Formula for Metal & Wood | For Structural Steel Machinery Gates and Containers (Red 5L)
- Price
- £39.69
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Nitromors Anti-Rust Primer Fast Drying Rust Resistant Metal Spray Paint for Comprehensive Surface Protection Red Oxide 500 ml
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 3y ago

Guard EP - Anti Corrosion Quick Drying High Build Zinc Phosphate Metal Primer Paint Red Oxide & Grey Oxide 1 Litre & 2.5 Litres (2.5 Litres Red Oxide)
- Price
- £26.63
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
64
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
13%
- RUSTINS34%
- Hammerite24%
- Simoniz12%
- Johnstone's6%
- Nitromors6%
- Guard5%
- Open — no brand owns it (6 brands, 13%)
Demand
Red Oxide Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Red Oxide Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red oxide primer22K/yr
- red oxide paint13K/yr
- red oxide4K/yr
Reviews and returns
What reviews say buyers love and hate about Red Oxide Primer
We read the reviews and the return reasons for every product selling here.
“New metal rusted within 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Oxide Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









