Primer Spray Paint
FailPrices span $3.24–$13.91, mostly outside the sweet spot, so Primer Spray Paint is a Fail.
- Flapen Score
- 44 / 100Ranks 542 of 811 Automotive niches · −5 vs the category median of 4944
- Market size
- £95K/yr159K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 54 sellers
Flapen Score
Primer Spray Paint against its category
The dotted line is the Automotive average. Past it, Primer Spray Paint is stronger. Inside it, weaker.
Market
The Primer Spray Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Primer Spray Paint 159K times last year and spent an estimated £95K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £95Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- primer spray paint40K searches a year
02 · Price
A sale here is worth £6.58.
Listings sell for £6.58 on average, from £3.24 to £13.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.58 that is £3K to £5K a year per listing.
- Average price
- £6.58under the $15 to $100 sweet spot
- Price range
- £3.24–£13.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #39 within Paintwork. It carries 1,087 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 91%
- Out of stock, average day
- 4.1%
- Average rank
- #39in Paintwork
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,087per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Primer Spray Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hycote Bodyshop High Build Aerosol Car Spray Paint Grey Primer 400 ml
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 15y ago

Holts Simoniz Grey Primer Spray Paint Car Primer Spray Paint For Wood Metal & Plastic Surfaces Perfect Pre-treatment For Colour Coats Smooth Spray Primer For Ideal Finish Grey Primer 500ml
- Price
- £3.79
- Rating
- 4.5/5
- Reviews
- 491
- Age
- 13y ago

Hycote Fast Drying Aerosol Car Spray Paint White Primer 400 ml
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 2,126
- Age
- 16y ago

Hycote Fast Drying Aerosol Car Spray Paint Grey Primer 400 ml
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 2,780
- Age
- 16y ago

Auto Extreme Automotive Grey Primer SprayPaint Perfect Finish Bike Car Van 250ml (1)
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 9y ago
Trending
estimated 90-day click momentum
Hycote Bodyshop High Build Aerosol Car Spray Paint Grey Primer 400 ml
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 15y ago

Hycote High Build Aerosol Car Spray Paint Grey Plastic Primer 400 ml
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 1,294
- Age
- 19y ago

All Purpose Paint - Grey Primer 400 ml - Professional Matt Finish Spray Wood Color Paint
- Price
- £4.40
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8y ago

Auto Extreme Automotive Grey Primer SprayPaint Perfect Finish Bike Car Van 250ml (3)
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 9y ago

Hycote Fast Drying Aerosol Car Spray Paint Matt Black 400 ml
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 5,846
- Age
- 19y ago
Newest
by launch date
The Army Painter Colour Primer Ash Grey 400 ml Acrylic Spray Primer Spray Paint for Miniature Priming Basecoat Tabletop Roleplaying Boardgames and Wargames Miniature Modelling
- Price
- £9.74
- Rating
- 4.7/5
- Reviews
- 971
- Age
- 4y ago

JENOLITE Anti-Rust Primer Spray Paint | WHITE | 400ml | High Performance Metal Primer | Rust & Corrosion Protection | Primer Paint For Cars Radiators Garden Furniture & More
- Price
- £10.48
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 5y ago

JENOLITE Primer Filler Spray Paint | WHITE | High Fill Multi-Surface Primer Paint | Fills Small Dents & Scratches | Perfect For Car Bodywork 3D Printer Models & More | 400ml
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 5y ago

Polar All Surface Primer Spray Paint - 400ml Matt White - Quick Drying Undercoat - Easy Spray Primer with Strong Adhesion - For Interior & Exterior Surfaces
- Price
- £9.13
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 5y ago

All Purpose Paint - Grey Primer 400 ml - Professional Matt Finish Spray Wood Color Paint
- Price
- £4.40
- Rating
- 4.4/5
- Reviews
- 279
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
54
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
7%
- Hycote53%
- Wilsons Direct15%
- Simoniz14%
- JENOLITE6%
- Autotek3%
- Auto Extreme2%
- Open — no brand owns it (5 brands, 7%)
Demand
Primer Spray Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Primer Spray Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- primer spray paint40K/yr
- grey primer spray paint18K/yr
- spray primer14K/yr
- metal primer spray paint11K/yr
- grey primer13K/yr
- hycote primer11K/yr
- primer spray10K/yr
- spray paint primer9K/yr
- car primer7K/yr
- car primer spray paint6K/yr
Reviews and returns
What reviews say buyers love and hate about Primer Spray Paint
We read the reviews and the return reasons for every product selling here.
“Spot on its paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Primer Spray Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









