Prime Drink
FailThe average product has 24,495 reviews to catch up to, so Prime Drink is a Fail.
- Flapen Score
- 44 / 100Ranks 542 of 811 Automotive niches · −5 vs the category median of 4944
- Market size
- £561K/yr2.9M searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 27 sellers
Flapen Score
Prime Drink against its category
The dotted line is the Automotive average. Past it, Prime Drink is stronger. Inside it, weaker.
Market
The Prime Drink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prime Drink 2.9M times last year and spent an estimated £561K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £561K a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £561Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- prime2.4M searches a year
02 · Price
A sale here is worth £15.35.
Listings sell for £15.35 on average, from £2.83 to £37.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.35 that is £4K to £8K a year per listing.
- Average price
- £15.35inside the $15 to $100 sweet spot
- Price range
- £2.83–£37.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #60 within Oils & Fluids. It carries 24,495 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 88%
- Out of stock, average day
- 13.7%
- Average rank
- #60in Oils & Fluids
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 24,495per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Prime Drink products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
27
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
6%
- Brand 164%
- Brand 212%
- Brand 39%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 6%)
Demand
Prime Drink search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Prime Drink search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prime2.4M/yr
- seachem prime54K/yr
- prime prime prime433K/yr
- primw49K/yr
- prime fish water treatment4K/yr
- prime water conditioner4K/yr
- prime seachem3K/yr
- prime aquarium water conditioner2K/yr
- seachem prime 500ml2K/yr
Reviews and returns
What reviews say buyers love and hate about Prime Drink
We read the reviews and the return reasons for every product selling here.
“costs too much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prime Drink questions
Answered from the same tracked data.