Power Steering Fluid
FailThe top 5 brands take 98% of clicks, so Power Steering Fluid is a Fail.
- Flapen Score
- 36 / 100Ranks 745 of 811 Automotive niches · −13 vs the category median of 4936
- Market size
- £76K/yr66K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 38 sellers
Flapen Score
Power Steering Fluid against its category
The dotted line is the Automotive average. Past it, Power Steering Fluid is stronger. Inside it, weaker.
Market
The Power Steering Fluid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Power Steering Fluid 66K times last year and spent an estimated £76K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £76Ka year
- Peak month
- November1.1× the quietest month
- Top search term
- power steering fluid57K searches a year
02 · Price
A sale here is worth £9.93.
Listings sell for £9.93 on average, from £5.31 to £18.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £9.93 that is £7K to £10K a year per listing.
- Average price
- £9.93under the $15 to $100 sweet spot
- Price range
- £5.31–£18.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Oils & Fluids. It carries 534 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Oils & Fluids
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 534per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Power Steering Fluid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 156%
- Brand 227%
- Brand 38%
- Brand 44%
- Brand 53%
- Brand 62%
Demand
Power Steering Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Reviews and returns
What reviews say buyers love and hate about Power Steering Fluid
We read the reviews and the return reasons for every product selling here.
“Review not worth mentioning as its all quality stuff”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Power Steering Fluid questions
Answered from the same tracked data.