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Portable Light

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -38.2% this quarter, so Portable Light is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 811 Automotive niches · +2 vs the category median of 49
Market size
£35K/yr124K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
23%top-5 click share · 62 brands · 114 sellers

Flapen Score

Portable Light against its category

The dotted line is the Automotive average. Past it, Portable Light is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Light 124K times last year and spent an estimated £35K. The top 5 brands take 30% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
2.1%
Market size, estimated
£35Ka year
Peak month
November2.5× the quietest month
Top search term
portable light49K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £3.27 to £53.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.10 that is £0 to £1K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£3.27–£53.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #59 within Tools & Equipment. It carries 3,642 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#59in Tools & Equipment
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,642per listing
Listings tracked
78

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Portable Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

114

Top-5 brand share

30%

Top 20: 70%

Top-5 click share

23%

Top 20: 62%

Open market

66%

  • Brand 110%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Portable Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Portable Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable light49K/yr
  • magnetic light38K/yr
  • portable lights8K/yr
  • small rechargeable light8K/yr
  • portable lights rechargeable11K/yr
  • charging light4K/yr
  • rechargeable lighting4K/yr
  • magnetic battery light3K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Light

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Charging”
1.4%of orders come back
“Will not charge”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Portable Light questions

Answered from the same tracked data.