portable freezer
Worth a lookShows demand growing +129.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+129.9%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Review moat
Good511.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good£124.86avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good£437K£437K/yr · 538K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£26.92–£269.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, portable freezer is a £437K/yr Amazon United Kingdom market (538K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £312K–£375K
- units × avg price
- Launch success
- 78%
- 14 of 18 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 96%
- Out of stock
- 12.0%
- Avg brand age
- 39 months
- Avg seller age
- 185 days
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
26
Top-5 brand share
88%
Top 20: 99%
Top-5 click share
24%
Top 20: 57%
Open market
10%
- Alpicool56%
- AAOBOSI16%
- EUHOMY7%
- Hi-Gear6%
- zcamp4%
- B BINGI2%
- Open — no brand owns it (16 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +129.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 80 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alpicool NCF45 45L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
Alpicool£126.744.5★544 rev
Alpicool NCF35 35L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
Alpicool£119.144.5★544 rev
Alpicool G22 22L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
Alpicool£99.154.5★805 rev
AAOBOSI 83L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
AAOBOSI£246.414.6★621 rev
Alpicool C15 15L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
Alpicool£101.364.5★979 rev
Newest
by launch date
Outsunny 45L Compressor Car Fridge Freezer Dual Zone Camping Refrigerator with App Control 12/24V DC and 100-240V AC Portable Electric Cool Box with Foldable Handle Truck Campervan RV Boat
Outsunny£136.718 rev
Alpicool KLS38 31L Compressor Car Fridge with APP Control Dual Zone Camping Fridge 2026 NEW Portable Refrigerator 12V Freezer for Car Campervan Truck Boat -20 to 20 with Ice Box Black
Alpicool£145.5491 rev
AS 12 Volt Refrigerator 12L Compressor Electric Cooler 10.6QT Fast Cooling Car Refrigerator Portable Freezer 12V/24V DC 110-240V AC Car Fridge for Camping Road Trip and Boat -20C~20C
AS£76.617 rev
Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue
Amazon Basics£49.07242 rev
AAOBOSI Drawer Refrigerator 31L Campervan Fridge with APP Control 12V Freezer -20C to 20C Car Fridge for Travel Camping Road Trips Truck Van SUV
AAOBOSI£176.19621 rev
Trending
90-day click momentum
Alpicool CL9 9L Compressor Car Refrigerator Portable Camping Fridge 2026 NEW Mini Car Fridge Freezer 12V 240V for Caravans Campervan Truck Boat Picnic -20 to 20
Alpicool£90.284.3★
BougeRV CRH20 20L Car Fridge with 240Wh Battery Portable 12V Compressor Refrigerator with Rubber-Wrapped Handle IPX4 App Control 35dB -20 to 20 12V/24V 230V for Camping Road Trips (2026 New)
BougeRV£269.274.6★
AS 12 Volt Refrigerator 12L Compressor Electric Cooler 10.6QT Fast Cooling Car Refrigerator Portable Freezer 12V/24V DC 110-240V AC Car Fridge for Camping Road Trip and Boat -20C~20C
AS£76.614.1★
Alpicool CL15 15L Compressor Car Refrigerator Portable Camping Fridge 2026 NEW Car Fridge Freezer 12V 240V for Caravans Campervan Truck Boat Picnic -20 to 20
Alpicool£103.074.3★
Alpicool KLS38 31L Compressor Car Fridge with APP Control Dual Zone Camping Fridge 2026 NEW Portable Refrigerator 12V Freezer for Car Campervan Truck Boat -20 to 20 with Ice Box Black
Alpicool£145.544.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good build quality”
“Excellent value for money”
“Fits snuggly in the truck”
“quiet and efficient”
“Cooling performance is solid”
“Lots of space”
“portable”
“Easy to use”
“Works as advertised, thanks”
“holds temperature very well”
What buyers complain about
“A bit big”
“They are noisy”
“No temperature readout”
“Very heavy”
“Very disappointing quality control”
“Failed after a week”
“no temperature control”
“it never worked”
“About average pricing for this type of thing”
“Operation is not easy”
Top return reasons
Common questions
- Is portable freezer profitable to sell on Amazon United Kingdom?
- The niche generates £437K/yr across 80 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is +129.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the portable freezer niche?
- 22 brands and 26 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in portable freezer?
- Top complaints mined from reviews: Size-Overall, Noise Level, Heating. The return rate is 2.5%.
- When does demand for portable freezer peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.1× the quietest.
- What does it cost to enter the portable freezer niche?
- Listings span £26.92–£269.27; the average listing price is £124.86 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.
Related niches in Automotive
- 66conservatory roof cleanerWorth a look
- 6612v water pumpWorth a look
- 66car flagsWorth a look
- 67ac recharge kitWorth a look
- 67jockey wheelWorth a look
- 67caravan stepsWorth a look