Portable Freezer
MaybeSearch demand grew +129.9% this quarter. But buyers convert on only 0.7% of searches, so Portable Freezer is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 811 Automotive niches · +11 vs the category median of 4960
- Market size
- £437K/yr538K searches / yr
- 90-day growth
- +129.9%search demand this quarter
- Competition
- 24%top-5 click share · 22 brands · 26 sellers
Flapen Score
Portable Freezer against its category
The dotted line is the Automotive average. Past it, Portable Freezer is stronger. Inside it, weaker.
Market
The Portable Freezer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Portable Freezer 538K times last year and spent an estimated £437K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +129.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £437K a year.
- Searches, last 12 months
- 538K
- Growth, 90 days vs prior 90
- +129.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £437Ka year
- Peak month
- July7.1× the quietest month
- Top search term
- 12v fridge99K searches a year
02 · Price
A sale here is worth £124.86.
Listings sell for £124.86 on average, from £26.92 to £269.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £124.86 that is £0 to £12K a year per listing.
- Average price
- £124.86above the $15 to $100 sweet spot
- Price range
- £26.92–£269.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #46 within Car Accessories. It carries 512 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 81%
- Out of stock, average day
- 12.0%
- Average rank
- #46in Car Accessories
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 512per listing
- Listings tracked
- 80
04 · Newcomers
14 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Portable Freezer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alpicool NCF45 45L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
- Price
- £126.74
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 1y ago

Alpicool NCF35 35L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
- Price
- £119.14
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 1y ago

Alpicool G22 22L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
- Price
- £99.15
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 6y ago

AAOBOSI 83L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £246.41
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 1y ago

Alpicool C15 15L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
- Price
- £101.36
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 5y ago
Trending
estimated 90-day click momentum
AAOBOSI 45L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £203.49
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 11mo ago

AAOBOSI Car Fridge Freezer 25L Camping Fridge 12v 240v -20C to 20C Compressor 12v Car Refrigerator for Campervan Car Truck Boat Motorhome Travel Picnic
- Price
- £116.41
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago

Alpicool C20 C20L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
- Price
- £101.45
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 6y ago

Alpicool NCF35 35L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
- Price
- £119.14
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 1y ago

zcamp KI9 9L Compressor Car Refrigerator Portable Camping Fridge DC 12v/24v Freezer for picnic road trips and truck -20 to 20
- Price
- £72.19
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch date
Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue
- Price
- £49.07
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 5mo ago

AAOBOSI 65L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £213.16
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 8mo ago

AAOBOSI 45L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £203.49
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 11mo ago

Hi-Gear Thermec 36L Dual Zone Portable Fridge Freezer - 28L Fridge + 8L Freezer with Separate Digital Controls - 12V Car & 240V Mains Electric Cool Box for Camping Caravan Motorhome & Car
- Price
- £168.00
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 1y ago

Alpicool EC20 20L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20 Rechargeable(Battery not included)
- Price
- £90.90
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
22 rising
Sellers
26
Est. top-5 brand share
88%
Top 20: 99%
Est. top-5 click share
24%
Top 20: 57%
Open market
10%
- Alpicool56%
- AAOBOSI16%
- EUHOMY7%
- Hi-Gear6%
- zcamp4%
- B BINGI2%
- Open — no brand owns it (16 brands, 10%)
Demand
Portable Freezer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.1×
Search terms
Top Portable Freezer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12v fridge99K/yr
- alpicool49K/yr
- alpicool 12v compressor fridge41K/yr
- compressor fridge38K/yr
- portable freezer35K/yr
- car refrigerators31K/yr
- 12v compressor fridge29K/yr
- campervan fridge32K/yr
- camping fridge freezer20K/yr
- compressor cool box14K/yr
Reviews and returns
What reviews say buyers love and hate about Portable Freezer
We read the reviews and the return reasons for every product selling here.
“A bit big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portable Freezer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









