Portable Freezer
Portable Freezer shows demand growing +129.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 10% of 811 Automotive niches · +11 vs the category median of 49
Is Portable Freezer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Portable Freezer is a £437K/yr Amazon United Kingdom market (538K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Portable Freezer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +129.9% over the last 90 days and 0.7% of searches end in a purchase.
£437K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 80 products
Top Portable Freezer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alpicool NCF45 45L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
- Price
- £126.74
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 1y ago
Alpicool NCF35 35L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
- Price
- £119.14
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 1y ago
Alpicool G22 22L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
- Price
- £99.15
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 6y ago
AAOBOSI 83L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £246.41
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 1y ago
Alpicool C15 15L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
- Price
- £101.36
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 5y ago
Trending
90-day click momentum
AAOBOSI 45L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £203.49
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 11mo ago
AAOBOSI Car Fridge Freezer 25L Camping Fridge 12v 240v -20C to 20C Compressor 12v Car Refrigerator for Campervan Car Truck Boat Motorhome Travel Picnic
- Price
- £116.41
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago
Alpicool C20 C20L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20
- Price
- £101.45
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 6y ago
Alpicool NCF35 35L Compressor Car Refrigerator Portable Camping Fridge DC 12v Freezer for TruckCampervanRVBoat -20 to 20(Black)
- Price
- £119.14
- Rating
- 4.5/5
- Reviews
- 544
- Age
- 1y ago
zcamp KI9 9L Compressor Car Refrigerator Portable Camping Fridge DC 12v/24v Freezer for picnic road trips and truck -20 to 20
- Price
- £72.19
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch date
Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue
- Price
- £49.07
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 5mo ago
AAOBOSI 65L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £213.16
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 8mo ago
AAOBOSI 45L Campervan Fridge Camping Refrigerator with APP Control 12V Fridge Freezer for Campervan Car Truck Boat Motorhome Travel
- Price
- £203.49
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 11mo ago
Hi-Gear Thermec 36L Dual Zone Portable Fridge Freezer - 28L Fridge + 8L Freezer with Separate Digital Controls - 12V Car & 240V Mains Electric Cool Box for Camping Caravan Motorhome & Car
- Price
- £168.00
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 1y ago
Alpicool EC20 20L Compressor Car Fridge Freezer DC 12v Camping Refrigerator Portable Mini Cool Box for TruckCampervanRVBoat -20 to 20 Rechargeable(Battery not included)
- Price
- £90.90
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
26
Top-5 brand share
88%
Top 20: 99%
Top-5 click share
24%
Top 20: 57%
Open market
10%
- Alpicool56%
- AAOBOSI16%
- EUHOMY7%
- Hi-Gear6%
- zcamp4%
- B BINGI2%
- Open — no brand owns it (16 brands, 10%)
Portable Freezer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.1×
Top Portable Freezer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12v fridge99K/yr
- alpicool49K/yr
- alpicool 12v compressor fridge41K/yr
- compressor fridge38K/yr
- portable freezer35K/yr
- car refrigerators31K/yr
- 12v compressor fridge29K/yr
- campervan fridge32K/yr
- camping fridge freezer20K/yr
- compressor cool box14K/yr
What reviews say buyers love and hate about Portable Freezer
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Very good build quality”
“Excellent value for money”
“Fits snuggly in the truck”
“quiet and efficient”
“Cooling performance is solid”
What buyers complain about
59% of reviews“A bit big”
“They are noisy”
“No temperature readout”
“Very heavy”
“Very disappointing quality control”
Portable Freezer return rate & reasons
Why buyers send it back, as a share of all return requests.
2.5%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Portable Freezer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
