Plastic Primer
FailPrices span $3.79–$11.32, mostly outside the sweet spot, so Plastic Primer is a Fail.
- Flapen Score
- 37 / 100Ranks 729 of 811 Automotive niches · −12 vs the category median of 4937
- Market size
- £43K/yr58K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 32 sellers
Flapen Score
Plastic Primer against its category
The dotted line is the Automotive average. Past it, Plastic Primer is stronger. Inside it, weaker.
Market
The Plastic Primer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plastic Primer 58K times last year and spent an estimated £43K. The top 5 brands take 89% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £43Ka year
- Top search term
- plastic primer33K searches a year
02 · Price
A sale here is worth £7.37.
Listings sell for £7.37 on average, from £3.79 to £11.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.37 that is £2K to £4K a year per listing.
- Average price
- £7.37under the $15 to $100 sweet spot
- Price range
- £3.79–£11.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Paintwork. It carries 3,139 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Paintwork
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,139per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Plastic Primer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- Brand 145%
- Brand 215%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 66%
- Open — no brand owns it (2 brands, 5%)
Demand
Plastic Primer search demand
Weekly searches over the year. Pick a range.
Search terms
Top Plastic Primer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic primer33K/yr
- plastic primer spray paint16K/yr
- plastic primer paint3K/yr
- spray primer for plastic4K/yr
- pvc primer2K/yr
Reviews and returns
What reviews say buyers love and hate about Plastic Primer
We read the reviews and the return reasons for every product selling here.
“where it repels the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plastic Primer questions
Answered from the same tracked data.