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P Plates

Fail

Prices span $2.69–$5.56, mostly outside the sweet spot, so P Plates is a Fail.

Flapen Score
43
43 / 100
Ranks 582 of 811 Automotive niches · −6 vs the category median of 49
Market size
£189K/yr203K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
84%top-5 click share · 11 brands · 26 sellers

Flapen Score

P Plates against its category

The dotted line is the Automotive average. Past it, P Plates is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The P Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for P Plates 203K times last year and spent an estimated £189K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 25.0% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
25.0%
Market size, estimated
£189Ka year
Peak month
March1.2× the quietest month
Top search term
p plates magnetic63K searches a year

02 · Price

A sale here is worth £3.74.

Listings sell for £3.74 on average, from £2.69 to £5.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £3.74 that is £15K to £19K a year per listing.

Average price
£3.74under the $15 to $100 sweet spot
Price range
£2.69–£5.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£15K–£19K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #133 within Car Accessories. It carries 1,380 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#133in Car Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,380per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top P Plates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

12%

  • ARVO28%
  • Onarway24%
  • Double Dragon16%
  • Simply13%
  • Sara Prints4%
  • LOKITOKI4%
  • Open — no brand owns it (5 brands, 12%)

Demand

P Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top P Plates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • p plates magnetic63K/yr
  • p plates63K/yr
  • p sign for new driver14K/yr
  • p plates new driver14K/yr
  • p plate12K/yr
  • pass plates8K/yr
  • magnetic p plates new driver uk7K/yr
  • p sticker for new driver uk7K/yr
  • magnetic p plates5K/yr
  • pass plates for car new driver5K/yr

Reviews and returns

What reviews say buyers love and hate about P Plates

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Poor adhesion, avoid”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common P Plates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data