P Plates
FailPrices span $2.69–$5.56, mostly outside the sweet spot, so P Plates is a Fail.
- Flapen Score
- 43 / 100Ranks 582 of 811 Automotive niches · −6 vs the category median of 4943
- Market size
- £189K/yr203K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 84%top-5 click share · 11 brands · 26 sellers
Flapen Score
P Plates against its category
The dotted line is the Automotive average. Past it, P Plates is stronger. Inside it, weaker.
Market
The P Plates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for P Plates 203K times last year and spent an estimated £189K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 25.0% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 25.0%
- Market size, estimated
- £189Ka year
- Peak month
- March1.2× the quietest month
- Top search term
- p plates magnetic63K searches a year
02 · Price
A sale here is worth £3.74.
Listings sell for £3.74 on average, from £2.69 to £5.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £3.74 that is £15K to £19K a year per listing.
- Average price
- £3.74under the $15 to $100 sweet spot
- Price range
- £2.69–£5.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #133 within Car Accessories. It carries 1,380 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 20.5%
- Average rank
- #133in Car Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,380per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top P Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
26
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
12%
- Brand 128%
- Brand 224%
- Brand 316%
- Brand 413%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 12%)
Demand
P Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top P Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- p plates magnetic63K/yr
- p plates63K/yr
- p sign for new driver14K/yr
- p plates new driver14K/yr
- p plate12K/yr
- pass plates8K/yr
- magnetic p plates new driver uk7K/yr
- p sticker for new driver uk7K/yr
- magnetic p plates5K/yr
- pass plates for car new driver5K/yr
Reviews and returns
What reviews say buyers love and hate about P Plates
We read the reviews and the return reasons for every product selling here.
“Poor adhesion, avoid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common P Plates questions
Answered from the same tracked data.