How competitive is the Oxford Heated Grips niche on Amazon United Kingdom?

7 brands and 38 sellers compete in Oxford Heated Grips on Amazon United Kingdom. The top 5 Oxford Heated Grips products take 64% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Oxford Heated Grips niche?

Oxford Heated Grips sells for £63.72 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £14.80–£131.36. The average incumbent carries 315 reviews — the moat a new listing must climb.

Oxford Heated Grips

soft demand (-47.4% this quarter) — Oxford Heated Grips doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 791 of 811 Automotive niches · −17 vs the category median of 49

This niche Category average · 811 niches

Is Oxford Heated Grips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oxford Heated Grips is a £50K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 32/100.

Oxford Heated Grips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.4% over the last 90 days and 1.3% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr1K

Search volume / yr-47.4%60K

Conversion rate1.3%

Avg price£63.72

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 38

Top-5 product click share64%

Open market5%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Top Oxford Heated Grips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OXFORD Products of692 Premium Sports Heated Grips

Price: £49.83
Rating: 4.5/5
Reviews: 2,222
Age: 13y ago

Oxford Products Commuter Motorcycle Hotgrips Heated Grips

Price: £36.79
Rating: 4.4/5
Reviews: 150
Age: 13y ago

Velites All Terrain Grips | Color Black | Size XL

Price: £43.44
Rating: 4.4/5
Reviews: 689
Age: 1y ago

Ultimateaddons Heated Motorcycle Grips with Integrated Switch and 5 Temperature Settings - Size 120mm

Price: £105.10
Rating: 4.6/5
Reviews: 62
Age: 4y ago

Oxford Products Hotgrips Advanced Sports UK SPECIFIC- UK MODEL - EL692UK. Heated Motorcycle Grips.

Price: £73.02
Rating: 4.6/5
Reviews: 239
Age: 9y ago

Newest

by launch date

Oxford HotGrips Advanced Integrated Sport EL399 | Heated Handlebar Grips for Cold Temperature Winter Weather Motorcycle Motorbike Riding

Price: £94.17
Rating: 4.5/5
Reviews: 15
Age: 8mo ago

JUUDDENPARTS 1 Pair Set of Smart Temperature Control Heated Motorcycle Grips Rapidly Heats Handlebars Suitable for 12V Motorcycles ATVs Scooters

Price: £16.54
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

1 Pair 12V Motorcycle Heated Grips 22mm(7/8) Adjustable Power Electric Hot Hand Grips Non-Slip Heated Handlebar Grips for Motorcycle/Bike

Price: £14.80
Rating: 2.7/5
Reviews: 5
Age: 1y ago

Ultimateaddons Premium Plus Motorcycle Heated Grips With Heat Boost For 22mm Diameter Handlebars (120mm)

Price: £131.36
Rating: 4.6/5
Reviews: 62
Age: 1y ago

Velites All Terrain Grips | Color Black | Size XL

Price: £43.44
Rating: 4.4/5
Reviews: 689
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Oxford63%
Ultimateaddons16%
Velites8%
JUUDDENPARTS5%
Flylin4%
Auzkong3%
Open — no brand owns it (1 brand, 2%)

Oxford Heated Grips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR1.3%Products17Brands7Top 5 Brands95%OOS Rate9.0%Rating4.4★Reviews315Avg BSR#165

Top Oxford Heated Grips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oxford heated grips13K/yr -41.3%1.4% conv.
heated grips motorbike13K/yr -50.9%1.3% conv.
heated grips9K/yr -57.6%0.7% conv.
oxford heated grips motorbike6K/yr -39.7%2.7% conv.
heated motorcycle grips7K/yr -43.8%1.0% conv.
motorcycle heated grips6K/yr -51.5%1.3% conv.
motorbike heated grips4K/yr -44.5%1.1% conv.

What reviews say buyers love and hate about Oxford Heated Grips

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Grip27%

“Excellent heated grips”

Size-Overall23%

“Fit well”

Touch/Button Controls10%

“they are easier to use than built in the grip buttons”

Advertised Vs Actual Product7%

“Exactly as expected”

Value For Money7%

“worth every penny”

What buyers complain about

66% of reviews

Size-Overall13%

“These are a fraction long for my KTM RC 125”

Heating13%

“they're not hot enough”

Mounting13%

“Dit Kawasaki versus 650(not the universal mount for controller though)”

Durability8%

“they wore out or broke within 6 months”

Thickness6%

“A bit thicker than original”

Oxford Heated Grips return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

29%

2Grip

21%

3Defective Material/Parts

10%

4Functionality-Overall

5Compatibility-Overall

Common Oxford Heated Grips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oxford Heated Grips 32/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -47.4% over the last 90 days.

Oxford Heated Grips buyers on Amazon United Kingdom complain most about Size-Overall, Heating, Mounting, the themes mined from the niche's reviews. Its return rate is 3.7%.