oxford heated grips
Skip itSoft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£63.72avg listing price — sweet spot $15–$100
Review moat
Great315avg incumbent reviews — the moat a new listing must climb
Price range
Good£14.80–£131.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 60K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, oxford heated grips is a £50K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 32/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
oxford heated grips market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £64K–£80K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 47%
- Out of stock
- 9.0%
- Avg brand age
- 47 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
38
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Oxford63%
- Ultimateaddons16%
- Velites8%
- JUUDDENPARTS5%
- Flylin4%
- Auzkong3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 37 weeks — -47.4% search growth over the last 90 days.Top oxford heated grips search terms
- oxford heated grips13K/yr
- heated grips motorbike13K/yr
- heated grips9K/yr
- oxford heated grips motorbike6K/yr
- heated motorcycle grips7K/yr
- motorcycle heated grips6K/yr
- motorbike heated grips4K/yr
Top oxford heated grips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXFORD Products of692 Premium Sports Heated Grips
Oxford£49.834.5★2,222 rev
Oxford Products Commuter Motorcycle Hotgrips Heated Grips
Oxford£36.794.4★150 rev
Velites All Terrain Grips | Color Black | Size XL
Velites£43.444.4★689 rev
Ultimateaddons Heated Motorcycle Grips with Integrated Switch and 5 Temperature Settings - Size 120mm
Ultimateaddons£105.104.6★62 rev
Oxford Products Hotgrips Advanced Sports UK SPECIFIC- UK MODEL - EL692UK. Heated Motorcycle Grips.
Oxford£73.024.6★239 rev
Newest
by launch date
Oxford HotGrips Advanced Integrated Sport EL399 | Heated Handlebar Grips for Cold Temperature Winter Weather Motorcycle Motorbike Riding
Oxford£94.1715 rev
JUUDDENPARTS 1 Pair Set of Smart Temperature Control Heated Motorcycle Grips Rapidly Heats Handlebars Suitable for 12V Motorcycles ATVs Scooters
JUUDDENPARTS£16.542 rev
1 Pair 12V Motorcycle Heated Grips 22mm(7/8) Adjustable Power Electric Hot Hand Grips Non-Slip Heated Handlebar Grips for Motorcycle/Bike
Flylin£14.805 rev
Ultimateaddons Premium Plus Motorcycle Heated Grips With Heat Boost For 22mm Diameter Handlebars (120mm)
Ultimateaddons£131.3662 rev
Velites All Terrain Grips | Color Black | Size XL
Velites£43.44689 rev
Trending
90-day click momentumVelites All Terrain Grips | Color Black | Size XL
Velites£43.444.4★
Oxford HotGrips Advanced Integrated Sport EL399 | Heated Handlebar Grips for Cold Temperature Winter Weather Motorcycle Motorbike Riding
Oxford£94.174.5★
JUUDDENPARTS 1 Pair Set of Smart Temperature Control Heated Motorcycle Grips Rapidly Heats Handlebars Suitable for 12V Motorcycles ATVs Scooters
JUUDDENPARTS£16.545.0★
Oxford HotGrips Pro Sports Heated Motorcycle Grips EL392
Oxford£118.664.0★
Ultimateaddons Premium Plus Motorcycle Heated Grips With Heat Boost For 22mm Diameter Handlebars (120mm)
Ultimateaddons£131.364.6★
What buyers say about oxford heated grips
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent heated grips”
“Fit well”
“they are easier to use than built in the grip buttons”
“Exactly as expected”
“worth every penny”
“build quality seems very good”
“Looks and comfort are decent”
What buyers complain about
“These are a fraction long for my KTM RC 125”
“they're not hot enough”
“Dit Kawasaki versus 650(not the universal mount for controller though)”
“they wore out or broke within 6 months”
“A bit thicker than original”
“are very slick as everything is in the grips”
“Poor quality”
“Not the easiest installation”
Top return reasons
Common questions
- Is oxford heated grips profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.4%. Flapen's verdict: Skip it (32/100).
- How competitive is the oxford heated grips niche?
- 7 brands and 38 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in oxford heated grips?
- Top complaints mined from reviews: Size-Overall, Heating, Mounting. The return rate is 3.7%.
- What does it cost to enter the oxford heated grips niche?
- Listings span £14.80–£131.36; the average listing price is £63.72 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.