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Oxford Heated Grips

Fail

Demand is soft, at -47.4% this quarter, so Oxford Heated Grips is a Fail.

Flapen Score
32
32 / 100
Ranks 791 of 811 Automotive niches · −17 vs the category median of 49
Market size
£50K/yr60K searches / yr
90-day growth
-47.4%search demand this quarter
Competition
64%top-5 click share · 7 brands · 38 sellers

Flapen Score

Oxford Heated Grips against its category

The dotted line is the Automotive average. Past it, Oxford Heated Grips is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxford Heated Grips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxford Heated Grips 60K times last year and spent an estimated £50K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
1.3%
Market size, estimated
£50Ka year
Top search term
oxford heated grips13K searches a year

02 · Price

A sale here is worth £63.72.

Listings sell for £63.72 on average, from £14.80 to £131.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £63.72 that is £0 to £6K a year per listing.

Average price
£63.72inside the $15 to $100 sweet spot
Price range
£14.80–£131.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #165 within Motorbike Accessories & Parts. It carries 315 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
82%
Out of stock, average day
9.0%
Average rank
#165in Motorbike Accessories & Parts
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Oxford Heated Grips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

38

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Brand 163%
  • Brand 216%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Oxford Heated Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.2× · 9 of 12 months tracked

Search terms

Top Oxford Heated Grips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxford heated grips13K/yr
  • heated grips motorbike13K/yr
  • heated grips9K/yr
  • oxford heated grips motorbike6K/yr
  • heated motorcycle grips7K/yr
  • motorcycle heated grips6K/yr
  • motorbike heated grips4K/yr

Reviews and returns

What reviews say buyers love and hate about Oxford Heated Grips

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Grip”
13%of negative reviews mention “Size-Overall”
3.7%of orders come back
“These are a fraction long for my KTM RC 125”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oxford Heated Grips questions

Answered from the same tracked data.