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Oxford Disc Lock

Oxford Disc Lock shows a sweet-spot price point ($30.64 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 38% of 811 Automotive niches · +2 vs the category median of 49

Market size 10Growth 71Conversion 66Competition 28Returns 84Price range 93Avg price 95Brand share 0Review moat 64Quality gap 68
This niche Category average · 811 niches

Is Oxford Disc Lock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oxford Disc Lock is a £39K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.

Oxford Disc Lock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +53.6% over the last 90 days and 6.0% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr1K
Search volume / yr+53.6%21K
Conversion rate6.0%
Avg price£30.64

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 38
Top-5 product click share68%
Open market0%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement44%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews960

Top Oxford Disc Lock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Oxford56%
  • LLWQuanZSS29%
  • REAPP9%
  • Oxford Security5%
  • Kryptonite2%

Oxford Disc Lock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR6.0%Products16Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews960Avg BSR#66
1K600Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Top Oxford Disc Lock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oxford disc lock13K/yr
  • oxford disc lock motorbike5K/yr
  • oxford screamer 7 alarm disc lock3K/yr

What reviews say buyers love and hate about Oxford Disc Lock

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall22%

Excellent quality

Locking Mechanism11%

As a physical lock it seems to work well

Value For Money10%

Good value

Advertised Vs Actual Product9%

Does exactly what its supposed to

Size-Overall8%

It fits

What buyers complain about

73% of reviews
Noise Level22%

very loud

Durability21%

After only 2 months it has already failed

Quality-Overall7%

i wish i had spent a bit more to get a better quality lock

Battery Life4%

Even after exchanging batteries didnt work back

Jamming/Clogging4%

jammed/stuck already

Oxford Disc Lock return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Functionality-Overall
13%
3Noise Level
10%
4Compatibility-Overall
10%
5Defective Material/Parts
6%

Common Oxford Disc Lock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oxford Disc Lock 51/100 on Amazon United Kingdom — Worth a look. The niche generates £39K/yr across 16 tracked products. Search demand moved +53.6% over the last 90 days.
Search demand for Oxford Disc Lock on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 2.4× the quietest.