oxford disc lock
Worth a lookShows a sweet-spot price point ($30.64 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible£30.64avg listing price — sweet spot $15–$100
Price range
Great£13.27–£85.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+53.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good959.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£39K£39K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oxford disc lock is a £39K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
oxford disc lock market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Oxford56%
- LLWQuanZSS29%
- REAPP9%
- Oxford Security5%
- Kryptonite2%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +53.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.4×
Top oxford disc lock search terms
- oxford disc lock13K/yr
- oxford disc lock motorbike5K/yr
- oxford screamer 7 alarm disc lock3K/yr
Top oxford disc lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security
LLWQuanZSS£28.254.0★463 rev
Oxford Screamer7 Alarm Disc Lock LK290 | Motorcycle High Security 100dB Alarmed Disclock for Motorbike Moped Motocross Bike Yellow/Black
Oxford£23.293.6★256 rev
Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M
Oxford£51.824.2★264 rev
REAPP Alarm Disc Lock Motorbike Lock Disc Brake Lock 110db with Reminder Cable and Carry Pouch High Security Disc Lock for Motorcycle Bike Moped Motocross
REAPP£23.224.4★9,150 rev
Oxford HD Max Yellow High Security Motorcycle Steel Disc Lock LK311 5030009096112 Orange
Oxford£14.184.5★633 rev
Newest
by launch date
Oxford Beast Disc Lock LK121 | High Security Motorcycle Front Disc Brake Immobiliser Black/Yellow
Oxford£85.7914 rev
Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M
Oxford£51.82264 rev
Oxford Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security
Oxford Security£27.2031 rev
Oxford Security Screamer 7 Alarm Disc Lock Yellow/Black LK290 with 1.5M Reminder Cable For Motorcycle Motorbike Security
LLWQuanZSS£28.25463 rev
Oxford Screamer 7 Alarm Disc Lock Black LK289 with 1.5M Reminder Cable For Motorcycle Motorbike Security
LLWQuanZSS£26.53463 rev
Trending
90-day click momentum
Kryptonite 884 Keeper 5 S2 Motorbike Cycle Disc Lock with Reminder Cable - Yellow
Kryptonite£22.024.5★
Oxford Security Alpha XA14 Motorcycle Bike Disc Lock 14mm Yellow Security Alarm Free Cable (Yellow)
LLWQuanZSS£51.024.5★
OXFORD LK213 Brake Disc Lock with Alarm 57 mm 55 mm Steel
Oxford£32.084.9★
Oxford Screamer 7 Alarm Disc Lock Black LK289 with 1.5M Reminder Cable For Motorcycle Motorbike Security
LLWQuanZSS£26.534.0★
Oxford OF159 H D Motorbike Chain Lock + Screamer 7 Alarm Disc Lock Yellow/Black LK290 + Free Reminder Cable 1.5M
Oxford£51.824.2★
What buyers say about oxford disc lock
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“As a physical lock it seems to work well”
“Good value”
“Does exactly what its supposed to”
“It fits”
“It's very good to use It's loud as well if you have a scooter or moped or motorbike It's a useful thing to have”
“Easy to use”
“Solid”
“Best ebike security”
“Great quality heavy duty product”
What buyers complain about
“very loud”
“After only 2 months it has already failed”
“i wish i had spent a bit more to get a better quality lock”
“Even after exchanging batteries didnt work back”
“jammed/stuck already”
“which was both inconvenient”
“an extra cost I didnt expect”
“Does the job very sturdy only down side is the lock get stuck in the plastic cover as don't fit right”
“Doesn't fit my disc”
“MALFUNCTIONED IN RAIN”
Top return reasons
Common questions
- Is oxford disc lock profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 16 tracked products. 90-day search growth is +53.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the oxford disc lock niche?
- 5 brands and 38 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oxford disc lock?
- Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 1.6%.
- When does demand for oxford disc lock peak?
- Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the oxford disc lock niche?
- Listings span £13.27–£85.79; the average listing price is £30.64 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.