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Oxford Disc Lock

Maybe

Products sell for $30.64 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Oxford Disc Lock is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 811 Automotive niches · +2 vs the category median of 49
Market size
£39K/yr21K searches / yr
90-day growth
+53.6%search demand this quarter
Competition
68%top-5 click share · 5 brands · 38 sellers

Flapen Score

Oxford Disc Lock against its category

The dotted line is the Automotive average. Past it, Oxford Disc Lock is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxford Disc Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxford Disc Lock 21K times last year and spent an estimated £39K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+53.6%
Conversion, latest week
6.0%
Market size, estimated
£39Ka year
Peak month
May2.4× the quietest month
Top search term
oxford disc lock13K searches a year

02 · Price

A sale here is worth £30.64.

Listings sell for £30.64 on average, from £13.27 to £85.79. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £30.64 that is £0 to £3K a year per listing.

Average price
£30.64inside the $15 to $100 sweet spot
Price range
£13.27–£85.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Motorbike Accessories & Parts. It carries 960 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#66in Motorbike Accessories & Parts
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
960per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Oxford Disc Lock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

38

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • Oxford56%
  • LLWQuanZSS29%
  • REAPP9%
  • Oxford Security5%
  • Kryptonite2%

Demand

Oxford Disc Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Oxford Disc Lock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oxford disc lock13K/yr
  • oxford disc lock motorbike5K/yr
  • oxford screamer 7 alarm disc lock3K/yr

Reviews and returns

What reviews say buyers love and hate about Oxford Disc Lock

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Noise Level”
1.6%of orders come back
“very loud”
A buyer, on “Noise Level”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oxford Disc Lock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data