Outer Banks
FailShoppers spend an estimated $8K a year here, so Outer Banks is a Fail.
- Flapen Score
- 39 / 100Ranks 684 of 811 Automotive niches · −10 vs the category median of 4939
- Market size
- £8K/yr52K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 67%top-5 click share · 14 brands · 17 sellers
Flapen Score
Outer Banks against its category
The dotted line is the Automotive average. Past it, Outer Banks is stronger. Inside it, weaker.
Market
The Outer Banks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Outer Banks 52K times last year and spent an estimated £8K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £8Ka year
- Peak month
- January3.7× the quietest month
- Top search term
- outer banks38K searches a year
02 · Price
A sale here is worth £12.59.
Listings sell for £12.59 on average, from £5.71 to £48.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £12.59 that is £0 to £1K a year per listing.
- Average price
- £12.59under the $15 to $100 sweet spot
- Price range
- £5.71–£48.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #5,974 within Gifts & Merchandise. It carries 31 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 21.6%
- Average rank
- #5,974in Gifts & Merchandise
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 31per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Outer Banks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
21%
- Brand 133%
- Brand 214%
- Brand 313%
- Brand 49%
- Brand 55%
- Brand 65%
Demand
Outer Banks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Outer Banks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outer banks38K/yr
- outer banks merch7K/yr
- outerbanks6K/yr
- outerbanks merch2K/yr
Reviews and returns
What reviews say buyers love and hate about Outer Banks
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outer Banks questions
Answered from the same tracked data.









