One Direction

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

0.6%

Market size, estimated

£9Ka year

Peak month

December5.8× the quietest month

Top search term

one direction98K searches a year

Listings sell for £10.39 on average, from £3.33 to £25.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.39 that is £0 to £1K a year per listing.

Average price

£10.39under the $15 to $100 sweet spot

Price range

£3.33–£25.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #6,069 within Gifts & Merchandise. It carries 348 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

75%

Out of stock, average day

23.1%

Average rank

#6,069in Gifts & Merchandise

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

348per listing

Listings tracked

16

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months