How competitive is the Oil Filter niche on Amazon United Kingdom?

6 brands and 44 sellers compete in Oil Filter on Amazon United Kingdom. The top 5 Oil Filter products take 29% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Oil Filter?

Oil Filter buyers on Amazon United Kingdom complain most about Size-Overall, Compatibility-Overall, Filtration, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Oil Filter niche?

Oil Filter sells for £6.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.05–£11.27. The average incumbent carries 1,504 reviews — the moat a new listing must climb.

Oil Filter

prices mostly outside the sweet spot ($3.05–$11.27) — Oil Filter doesn't clear our bar today.

Flapen Score

Skip it

Ranks 542 of 811 Automotive niches · −5 vs the category median of 49

This niche Category average · 811 niches

Is Oil Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oil Filter is a £181K/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May. Verdict: Skip it — 44/100.

Oil Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.7% over the last 90 days and 6.1% of searches end in a purchase.

£181K

revenue / yr

Units sold / yr40K

Search volume / yr+0.7%452K

Conversion rate6.1%

Avg price£6.59

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 44

Top-5 product click share29%

Open market1%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 75 products

Top Oil Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bosch P7157 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication

Price: £6.69
Rating: 4.7/5
Reviews: 2,495
Age: 10y ago

Bosch P2028 - Oil Filter Car

Price: £4.67
Rating: 4.3/5
Reviews: 679
Age: 15y ago

Bosch P7006 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication

Price: £5.29
Rating: 4.6/5
Reviews: 2,247
Age: 13y ago

MANN-FILTER HU 7020 z Oil Filter - for Cars + Transporters

Price: £7.59
Rating: 4.8/5
Reviews: 5,234
Age: 11y ago

Bosch P7023 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication

Price: £5.40
Rating: 4.6/5
Reviews: 2,237
Age: 13y ago

Newest

by launch date

MANN-FILTER W 7058 Oil Filter

Price: £5.70
Rating: 4.8/5
Reviews: 1,511
Age: 6y ago

MANN-FILTER HU 6014/1 z Oil Filter

Price: £11.27
Rating: 4.7/5
Reviews: 1,248
Age: 6y ago

Bosch P7157 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication

Price: £6.69
Rating: 4.7/5
Reviews: 2,495
Age: 10y ago

Bosch P7143 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication

Price: £6.69
Rating: 4.8/5
Reviews: 1,257
Age: 10y ago

MANN-FILTER HU 7020 z Oil Filter - for Cars + Transporters

Price: £7.59
Rating: 4.8/5
Reviews: 5,234
Age: 11y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

29%

Top 20: 61%

Open market

Bosch59%
Mann Filter30%
Blue Print5%
febi bilstein4%
Millard Filters1%
Sparco1%
Open — no brand owns it (0%)

Oil Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume452KCVR6.1%Products75Brands6Top 5 Brands99%OOS Rate0.0%Rating4.6★Reviews1,504Avg BSR#56

Peak months: May · busiest ÷ quietest = 1.6×

Top Oil Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oil filter333K/yr +0.1%4.4% conv.
oil filter for my car47K/yr +0.6%5.0% conv.
engine oil filter16K/yr -2.6%4.1% conv.
car oil filters14K/yr -5.8%3.1% conv.
oil filter for my car by reg8K/yr +135.0%3.1% conv.
bosch oil filter9K/yr -0.4%4.8% conv.
car oil filter9K/yr -21.7%4.0% conv.
oil and filter service kit for my car5K/yr +66.2%1.1% conv.
mann oil filter6K/yr -27.9%3.6% conv.
oil filter car3K/yr -16.7%3.8% conv.

What reviews say buyers love and hate about Oil Filter

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Quality-Overall26%

“Excellent product”

Size-Overall22%

“Great fit as shousd”

Filtration20%

“Great filter”

Value For Money14%

“Good price”

Advertised Vs Actual Product9%

“As advertised”

What buyers complain about

89% of reviews

Size-Overall27%

“Doesnt fit my car”

Compatibility-Overall23%

“Incorrect data does not fit 2018 Astra 1.4 sri”

Filtration17%

“One of the filters out bar none”

Quality-Overall5%

“quality control issue”

Advertised Vs Actual Product4%

“Incorrect information”

Oil Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

35%

2Size-Overall

31%

3Filtration

12%

4Defective Material/Parts

5Advertised Vs Actual Product

Common Oil Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oil Filter 44/100 on Amazon United Kingdom — Skip it. The niche generates £181K/yr across 75 tracked products. Search demand moved +0.7% over the last 90 days.