oil filter
Skip itPrices mostly outside the sweet spot ($3.05–$11.27) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,504.39avg incumbent reviews — the moat a new listing must climb
Market size
Okay£181K£181K/yr · 452K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£3.05–£11.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oil filter is a £181K/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
oil filter market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £198K–£264K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
44
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
29%
Top 20: 61%
Open market
0%
- Bosch59%
- Mann Filter30%
- Blue Print5%
- febi bilstein4%
- Millard Filters1%
- Sparco1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top oil filter search terms
- oil filter333K/yr
- oil filter for my car47K/yr
- engine oil filter16K/yr
- car oil filters14K/yr
- oil filter for my car by reg8K/yr
- bosch oil filter9K/yr
- car oil filter9K/yr
- oil and filter service kit for my car5K/yr
- mann oil filter6K/yr
- oil filter car3K/yr
Top oil filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bosch P7157 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication
Bosch£6.694.7★2,495 rev
Bosch P2028 - Oil Filter Car
Bosch£4.674.3★679 rev
Bosch P7006 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication
Bosch£5.294.6★2,247 rev
MANN-FILTER HU 7020 z Oil Filter - for Cars + Transporters
Mann Filter£7.594.8★5,234 rev
Bosch P7023 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication
Bosch£5.404.6★2,237 rev
Newest
by launch date
MANN-FILTER W 7058 Oil Filter
Mann Filter£5.701,511 rev
MANN-FILTER HU 6014/1 z Oil Filter
Mann Filter£11.271,248 rev
Bosch P7157 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication
Bosch£6.692,495 rev
Bosch P7143 Car Oil Filter - Separates Soot and Metal Particles from Engine Oil - Provides Reliable Engine Lubrication
Bosch£6.691,257 rev
MANN-FILTER HU 7020 z Oil Filter - for Cars + Transporters
Mann Filter£7.595,234 rev
Trending
90-day click momentumMANN-FILTER W 7058 Oil Filter
Mann Filter£5.704.8★
Bosch P2028 - Oil Filter Car
Bosch£4.674.3★
MANN-FILTER HU 716/2 x Oil Filter - CARS + TRANSPORTERS
Mann Filter£6.604.8★
MANN-FILTER HU 6014/1 z Oil Filter
Mann Filter£11.274.7★
MANN-FILTER HU 7020 z Oil Filter - for Cars + Transporters
Mann Filter£7.594.8★
What buyers say about oil filter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great fit as shousd”
“Great filter”
“Good price”
“As advertised”
“Works effectively”
“Easy to assemble”
“Very easy to use, good quality”
“Great, always change it every 10k miles”
“Good quality material”
What buyers complain about
“Doesnt fit my car”
“Incorrect data does not fit 2018 Astra 1.4 sri”
“One of the filters out bar none”
“quality control issue”
“Incorrect information”
“Amazon car part match by reg not fit for purpose”
“A little more expensive than most filters”
“it leaks after starting the engine”
“Wrong oring it's supposed to be round oring not flat”
“stinks”
Top return reasons
Common questions
- Is oil filter profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 75 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the oil filter niche?
- 6 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in oil filter?
- Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Filtration. The return rate is 1.0%.
- When does demand for oil filter peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the oil filter niche?
- Listings span £3.05–£11.27; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 1,504 reviews — the moat a new listing must climb.