office chair cushion
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great£19.12avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.07–£34.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Market size
Okay£247K£247K/yr · 430K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,181.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, office chair cushion is a £247K/yr Amazon United Kingdom market (430K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £239K–£287K
- units × avg price
- Launch success
- 62%
- 8 of 13 new (360d)
- Conversion rate
- 3.0%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 16.5%
- Avg brand age
- 31 months
- Avg seller age
- 182 days
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
54
Top-5 brand share
43%
Top 20: 83%
Top-5 click share
37%
Top 20: 76%
Open market
52%
- Amazon Basics12%
- 5 STARS UNITED10%
- POOTACK8%
- Everlasting Comfort7%
- bonmedico6%
- Vmingo5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 STARS UNITED Ergonomic Seat Cushion Memory Foam Comfort for Tailbone Hip & Coccyx Sitting Support Office Chair Car Desk Wheelchair & Gaming Black
5 STARS UNITED£23.064.3★34,412 rev
Amazon Basics Memory Foam Seat Cushion Square Office Chair Cushion with Removable Cover 37.6 x 38 x 3 cm Black
Amazon Basics£10.314.3★3,535 rev
Everlasting Comfort Memory Foam Seat Cushion for Office Chair Car & Home Comfort Cushion with Washable Cover Non-Slip Base and Contoured Shape (Black)
Everlasting Comfort£23.684.4★96,722 rev
bonmedico Memory Foam Seat Cushion for Office Chair - Non-Slip Seat Pads for Coccyx Pain Relief to Support Standing - Portable Car Seat Cushion w/Handle for Lower Back Support
bonmedico£18.914.3★7,158 rev
POOTACK Seat Cushions Comfort Memory Foam Office Chair Cushion Supportive Desk Chair Cushions Seat Pad for Office Chair/Car Seat/Gaming Chairs/Wheelchair Large & Non-Slip
POOTACK£21.714.3★2,104 rev
Newest
by launch date
Juroof Large Gel Seat Cushion For Long Sitting With Non-Slip Covers Soft & Breathable For Chair Gaming Car Office Desk Chair and Wheelchair Office Pads (Blue-40 x 35cm) (40 x 35 x 2.5cm)
Juroof£8.408 rev
Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel
Arbanith£15.66146 rev
TOEVE Juroof Large Gel Seat Cushion For Long Sitting With Non-Slip Covers Soft & Breathable For Chair Gaming Car Office Desk Chair and Wheelchair Office Pads (Blue-40 x 35cm)
TOEVE£9.0432 rev
JOJOSEE Donut Seat Cushions Memory Foam Office Chair Cushion Non-Slip Car Seat Cushions Ergonomic Support Coccyx Cushion for Office Chairs Car Desk Gaming & Wheelchair
JOJOSEE£22.5734 rev
LS Memory Foam Seat Cushion Ergonomic Chair Pad with Back Support for Office Chair Gaming Chair Desk Chair and Office Desk Use
LS DECOR£10.9158 rev
Trending
90-day click momentumJuroof Large Gel Seat Cushion For Long Sitting With Non-Slip Covers Soft & Breathable For Chair Gaming Car Office Desk Chair and Wheelchair Office Pads (Blue-40 x 35cm) (40 x 35 x 2.5cm)
Juroof£8.403.8★
Ophy Memory Foam Seat Cushion Premium U-Shaped Chair Cushion for Office Chair Gaming Chair Car Seat Soft Comfort Padding with Non-Slip Base & Washable Cover
Ophy£22.414.6★
Large Memory Foam Seat Cushion Lumbar Support Pillow for Sciatica & Tailbone Pressure Relief Coccyx Pad for Office Chair Car Wheelchair Home Office
YAANI£21.394.2★
Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel
Arbanith£15.664.5★
Helping Hand Company Lowzone ECO Memory Foam Pressure Relieving Cushion. Low Risk with Wipeable Cover for Elderly Pressure Sore Relief Tailbone Pain Relief Cushion Bed Sores (16 x 16)
The Helping Hand Company£25.234.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The padding is comfortable”
“Excellent cushion”
“Build quality feels solid for the price”
“Excellent value for money”
“As Advertised”
“the size fits just right”
“It's soft”
“memory foam cushion”
“not too hard”
“Good support”
What buyers complain about
“Not as comfortable as expected”
“But a lot that are bigger”
“Uncomfortable cushion”
“POOR PRODUCT”
“Not as thick as it appears on advert”
“Very hard”
“No support at all”
“The advertising misleading”
“It's so expensive”
“Did not work for me”
Top return reasons
Common questions
- Is office chair cushion profitable to sell on Amazon United Kingdom?
- The niche generates £247K/yr across 52 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the office chair cushion niche?
- 43 brands and 54 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in office chair cushion?
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Cushion. The return rate is 2.4%.
- When does demand for office chair cushion peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the office chair cushion niche?
- Listings span £8.07–£34.13; the average listing price is £19.12 (sweet spot $15–$100). The average incumbent carries 4,182 reviews — the moat a new listing must climb.
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