Is obd2 code reader profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (45/100).

How competitive is the obd2 code reader niche?

7 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in obd2 code reader?

Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Connectivity-Overall. The return rate is 4.4%.

When does demand for obd2 code reader peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the obd2 code reader niche?

Listings span £6.85–£111.02; the average listing price is £26.10 (sweet spot $15–$100). The average incumbent carries 10,408 reviews — the moat a new listing must climb.

obd2 code reader

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£26.10

avg listing price — sweet spot $15–$100

Market size

Great£1.4M

£1.4M/yr · 1.2M searches

Price range

Great£6.85–£111.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Review moat

Bad10,408.31

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, obd2 code reader is a £1.4M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

obd2 code reader market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: £1.3M–£1.6M; units × avg price
Conversion rate: 4.2%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.6%
Avg brand age: 39 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

MOTOPOWER61%
TOPDON18%
RICOKEY11%
JD Brands3%
Wtuhu3%
ANCEL2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top obd2 code reader products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MOTOPOWER MP69033 OBD2 Scanner Universal Car Engine Fault Code Reader CAN Diagnostic Scan Tool for All OBD II Protocol Cars

MOTOPOWER£17.054.3★49,829 rev

MOTOPOWER MP69033 Pro OBD2 Scanner Code Reader Check Engine Fault Light Diagnostic Scan Tool with Battery Tester

MOTOPOWER£22.554.4★1,050 rev

TOPDON CarPal A OBD2 Scanner All System Diagnosis Wireless Bluetooth Diagnostic Tool Vehicle Health Check Smog Check Repair Guide Engine Inspection Vehicle Performance Test

TOPDON£32.054.4★2,672 rev

OBD2 Bluetooth Scanner Code Reader Reset for iOS iPhone Android Windows Auto Car Diagnostic Scan Tool OBDII Adapter for Check Engine Light for Torque OBD Fusion Car Scanner App

RICOKEY£6.854.0★6,131 rev

Car OBD2 Scanner Universal Wired Auto Engine Fault Code Reader CAN Diagnostic Scan Tool V309 for Check Engine Light I/M Readiness Smog Check HD LCD Display Screen

RICOKEY£11.604.2★2,131 rev

Newest

by launch date

MOTOPOWER MP69033 Pro OBD2 Scanner Code Reader Check Engine Fault Light Diagnostic Scan Tool with Battery Tester Red Edition

MOTOPOWER£22.99170 rev

11mo ago

OBD2 Scanner Enhanced Fixd Car Diagnostic Tool with Battery Tester Fault Code Reader That Can Print Data to Cloud Reads & Clears Engine Error Codes for All OBD II Protocol Vehicles Since 1996

Wtuhu£20.7786 rev

1y ago

OBD2 Car Scanner Professional Car Code Reader with Check Engine Light Diagnostic Tool Read Clear Codes OBDII Scan Tool for All OBD2 Protocol

GOANDO£11.4236 rev

1y ago

JDBrands Car OBD2 Code Reader | Engine Fault Code Reader | Diagnostic Scanning Tool | Glove Box Essentials

JD Brands£10.40205 rev

1y ago

MOTOPOWER MP69033 Pro OBD2 Scanner Code Reader Check Engine Fault Light Diagnostic Scan Tool with Battery Tester

MOTOPOWER£22.551,050 rev

1y ago

What buyers say about obd2 code reader

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“Easy to connect”

Value For Money23%

“Excellent value”

Quality-Overall14%

“the build quality feels solid for the price”

Advertised Vs Actual Product14%

“As advertised”

Efficiency5%

“effective”

Connectivity-Overall3%

“Good connectivity”

Instructions/User Manual/Troubleshooting3%

“A decent enough basic diagnostic tool”

Assembly/Installation2%

“fast set up”

Maintenance And Repair1%

“it would help keep down the cost of the maintenance of your vehicle”

Functionality-Overall1%

“A useful piece of equipment”

What buyers complain about

Functionality-Overall18%

“Kinda works but not well”

Compatibility-Overall16%

“Not Compatible”

Connectivity-Overall13%

“Doesn't connect”

Quality-Overall10%

“Pretty rubbish really”

Value For Money7%

“the price swayed me to buy it”

Software/Application4%

“works and the app and software is a bit buggy”

Sensor3%

“gave error of O2 sensor”

Advertised Vs Actual Product3%

“Not as good as advertised”

Durability2%

“After a couple of months I couldn't use it anymore”

Defective Material/Parts1%

“Faulty”

Top return reasons

Compatibility-Overall39%

Functionality-Overall31%

Connectivity-Overall14%

Defective Material/Parts3%

Advertised Vs Actual Product2%

Size-Overall2%

Software/Application1%

Quality-Overall1%

Value For Money1%

Instructions/User Manual/Troubleshooting1%

Common questions

Is obd2 code reader profitable to sell on Amazon United Kingdom?: The niche generates £1.4M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (45/100).
How competitive is the obd2 code reader niche?: 7 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in obd2 code reader?: Top complaints mined from reviews: Functionality-Overall, Compatibility-Overall, Connectivity-Overall. The return rate is 4.4%.
When does demand for obd2 code reader peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the obd2 code reader niche?: Listings span £6.85–£111.02; the average listing price is £26.10 (sweet spot $15–$100). The average incumbent carries 10,408 reviews — the moat a new listing must climb.

obd2 code reader

obd2 code reader market data

Competition & brand share

Demand & seasonality

Top obd2 code reader search terms