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Obd2 Code Reader

Fail

The top 5 brands take 95% of clicks, so Obd2 Code Reader is a Fail.

Flapen Score
45
45 / 100
Ranks 517 of 811 Automotive niches · −4 vs the category median of 49
Market size
£1.4M/yr1.2M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 12 sellers

Flapen Score

Obd2 Code Reader against its category

The dotted line is the Automotive average. Past it, Obd2 Code Reader is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Obd2 Code Reader market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Obd2 Code Reader 1.2M times last year and spent an estimated £1.4M. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
4.2%
Market size, estimated
£1.4Ma year
Peak month
February1.2× the quietest month
Top search term
obd2 scanner418K searches a year

02 · Price

A sale here is worth £26.10.

Listings sell for £26.10 on average, from £6.85 to £111.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £26.10 that is £78K to £104K a year per listing.

Average price
£26.10inside the $15 to $100 sweet spot
Price range
£6.85–£111.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£78K–£104K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #19 within Tools & Equipment. It carries 10,408 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#19in Tools & Equipment
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,408per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Obd2 Code Reader products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 161%
  • Brand 218%
  • Brand 311%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Obd2 Code Reader search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Obd2 Code Reader search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obd2 scanner418K/yr
  • obd scanner151K/yr
  • car diagnostic tool146K/yr
  • obd reader70K/yr
  • diagnostic machine for all cars51K/yr
  • obd46K/yr
  • obd242K/yr
  • car diagnostic scanner40K/yr
  • diagnostic tool38K/yr
  • car scanner28K/yr

Reviews and returns

What reviews say buyers love and hate about Obd2 Code Reader

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Functionality-Overall”
4.4%of orders come back
“Kinda works but not well”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Obd2 Code Reader questions

Answered from the same tracked data.